MailChimp's reports include open and click rates. These rates help you track list engagement. Use them to learn what subject lines and content perform well.
Learn how to locate and set your list's name and default settings, subscription settings, and subscribe and unsubscribe notifications.
Learn how to set or change the email subject line, from name, and from email address on a campaign in MailChimp.
Learn tips for creating powerful subject lines. We'll show you how to customize and test them, and provide info on other factors that affect open rates.