Your MailChimp tracking reports include open and click rates, which measure your subscribers' engagement with your subject lines and campaign content. These statistics are a great starting point to improve your campaigns.
Learn how to change the list name and defaults for your MailChimp list.
Learn how to create, design and send a campaign in MailChimp
Learn how to set up the email subject, from name, and from email address on a campaign in MailChimp.
A few things can cause emails to show up broken or as an attachment, including spam filters and personalization.
Read about the best practices for email subject lines, to increase the open rate for your campaigns.
Our free Subject Line Researcher tool tests different keywords to help you write an effective subject line.
If you content shows as broken code in Outlook, a personalized To: field could be the reason.
Use MailChimp’s A/B Split Campaign feature to send two different versions of your campaign to see which performs best.