The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Tell, don't sell your email.
Setting up an A/B split campaign is similar to creating a regular campaign, but it allows you to send different versions of your content to subscribers to see which works best.
Many settings for each of your lists list can be changed or edited from the List name & defaults screen including list name, campaign defaults, subscription set
A few things can cause broken code or attachments in a delivered campaign, including spam filtering and improperly processed personalization and multipart content.
Our free Subject Line Researcher tool tests different keywords to help you write an effective subject line.
Outlook will almost always break your email message if the "To:" field is personalized using a merge tag and there's no default value for that recipient.
Your MailChimp tracking reports provide key information about your email marketing, and are a great a starting point to test and improve your campaigns.
When you create a campaign in MailChimp, you can Name your campaign, provide a From name, Email subject, and From email address, and Personalize the "To:" field