• Write Effective Subject Lines

    The Subject Line Researcher Project The nerds in MailChimp Labs recently unveiled a new experiment called the Subject Line Researcher. It's kind of like Google's Keyword Tool, but for email marketing. And it's free for all MailChimp users. To test your subject line go to the Setup step of the…

  • Best Practices for Email Subject Lines

    The best email subject lines are short, descriptive and provide the reader with a reason to explore your message further. Using splashy or cheesy phrases to try to stand out more often results in your email being ignored. In our second email subject line study, MailChimp found that our old…

  • Set up Email Subject, From Name, and From Email Address on a Campaign

    When you create a campaign in MailChimp, you can Name your campaign, provide a From name, Email subject, and From email address, and Personalize the "To:" field on the Setup step of the Campaign Builder. This information is unique to each campaign and can be changed or edited for every…