Use MailChimp’s A/B Split Campaign feature to send two different versions of your campaign to see which performs best.
Read about the best practices for email subject lines and a few other ways to increase the open rate for your campaigns.
Learn how to set up or change the email subject, from name, and from email address on a campaign in MailChimp.
Your MailChimp tracking reports include open and click rates. In this article, you'll learn how these statistics are a great starting point to improve your campaigns.
Learn how to change the list name and defaults for your MailChimp list.