• Repeatable or Variable Content Blocks

    If you're using one of our predesigned Themes templates, you'll find that many include repeatable, hideable, or drag and drop content blocks. If coding your own template, use our Template Language to have these content blocks, including an additional option of a variable content block. These blocks help you to…

  • Create a Campaign with Campaign Builder

    When you create a campaign using MailChimp's Campaign Builder, you can select a campaign type, add recipients, choose a template design, and add your own content! In this article, we'll show you how to create an email campaign using our Campaign Builder. Contents Create a campaign Tips for creating your…

  • Getting Started with MailChimp’s Template Language

    Quick Links Template Language: Creating Editable Template Styles Template Language: Creating Editable Content Areas Template Language: Working With Variant Selectors Custom Template Showcase Getting Started with MailChimp's Template Language These guidelines are intended to serve as a foundation for best practices when creating custom email templates with MailChimp's email template…

  • Create a Custom HTML Template

    You can easily create, customize reuse and share templates in MailChimp. By adding our template language to your custom HTML, you can create editable and repeatable content areas, which is a great way for designers to create customized and flexible layouts without their clients having to know a lot of…

  • Templates vs. Campaigns

    A template is a preset layout that you build your campaign on. Choose the template you want to use on the Template step of the Campaign Builder before moving to the Design step to add content to your campaign. There are many template options available in MailChimp, but you can…

  • Options for Creating Templates

    MailChimp provides a large variety of customizable templates that you can use as the starting point for your email campaigns. Add your logo, customize the colors, and you've got a reusable template for your future email campaigns. You can also custom code templates in your preferred HTML editor and import…

  • Types of Templates

    When you create a campaign in MailChimp, you can select from different template options to create your email campaign on the Template step of the Campaign Builder. Below, we go over the different types of templates and help you decide which one to use. Contents MailChimp templates Code your own…

  • Create Editable Content Areas with MailChimp’s Template Language

    If you're creating your own custom template and want the option to edit it in our visual content editor, our template language needs to be added to your template's HTML code using our recommended naming conventions to identify the table cells, divs, or images that you would like to be…

  • Where to Edit Template Code

    If you've created your own template using MailChimp's template language or imported an HTML file you've coded, you can edit the template's code directly in your account. Below, we walk you through how to access a template's HTML code within the Templates section of your account. Navigate to the Templates…

  • Choose a Thumbnail for Facebook Auto-post

    When you share your campaign, Facebook looks at the images in your campaign to generate a thumbnail or "icon" for the post. If you design a campaign using one of our templates, you can use the Social Cards feature to customize an image and text that displays when the campaign…