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Articles Tagged "testing"
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Email Campaign Testing Tips
Before you send your email campaign to your entire list, you'll definitely want to do some testing. You don't want to make any embarrassing mistakes in front of your entire recipient list, do you? Neither do we. That's why when we start up a new email series or campaign we'll…
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How To Code HTML Emails
How HTML email works, basic concepts, best practices, tips and tricks Want to learn how to code your own HTML email campaigns? You've probably googled all kinds of web pages that give you countless "what works, what doesn't" charts. They tell you which CSS definitions break, how Lotus Notes never…
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How Spam Filters Think
How To Avoid Getting Your Campaigns Accidentally Junked If you send email campaigns long enough, you will inevitably run into spam filter issues. We've found that on average, you can expect 10-20% of your emails to just get lost in cyberspace, mostly due to overzealous spam filters. You don't even…
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Top HTML Email Coding Mistakes
Top HTML Email Coding Mistakes New to email marketing? Watch for these common mistakes Over the years, we've noticed some common mistakes that people make with HTML email (ahem, okay we admit---we've made a few of them ourselves). So, we thought it would be good to share them with you...…
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Why should I send tests of my campaign? It looks good in the preview!
You might be surprised to hear this, but different email programs will display your HTML email in different ways. No matter how perfectly you code your work, it won't look the same in every recipient's inbox or even in every browser. Our pop-up preview window is handy for pointing out…
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How do I create an A/B split campaign?
To set up an A/B Split testing campaign, click on the create campaign button from the Dashboard or the Campaign Tab. Then select the A/B Split Campaign type. On the A/B Split step of the Campaign Builder, we'll show you the A/B split test options. You can test the following:…
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How do I test to see if my merge tags are working correctly?
Preview Your Campaign Content You can test your merge tags before your campaign goes out with our pop up preview. Pop up preview is available on both the HTML and plain text versions of your campaign. Test Merge Tags on Signup Forms To run a test of the *|MERGE|* tags…
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Troubleshooting Your First Email Campaign
Solving common problems with HTML email campaigns Are you experiencing problems with your first HTML email campaign? HTML email can be tricky. Few people get it right the first time around. Here are some common problems we've seen people have with their first email marketing campaigns and some tips on…
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I’m not receiving my test campaigns
If you're sending yourself (or your client) test campaigns from MailChimp, but you haven't received any of the emails, here's what to check: Was the email bounced back by your company's email server? After you send your email, give it a few minutes, then check your campaign stats for any…
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How do I preview a campaign before I send it?
You have several options to preview your campaign before sending it. Popup Preview is what you'll want to use, if you just need to give your email campaign a quick check. On the last three steps of the Campaign Builder, you'll have a Popup Preview button at the top and…