• Email Campaign Testing Tips

    Before you send your email campaign to your entire list, you'll definitely want to do some testing. You don't want to make any embarrassing mistakes in front of your entire recipient list, do you? Neither do we. That's why when we start up a new email series or campaign we'll…

  • How To Code HTML Emails

    How HTML email works, basic concepts, best practices, tips and tricks Want to learn how to code your own HTML email campaigns? You've probably googled all kinds of web pages that give you countless "what works, what doesn't" charts. They tell you which CSS definitions break, how Lotus Notes never…

  • My test emails show “Test First Name” or “Test Last Name”

    << Test First Name >> and << Test Last Name >> show up in the popup preview and test emails to let you know the merge tags are working. If you're using other merge tags in your content, you'll see similar placeholder text indicating which field is being used (such…

  • Set up an A/B Split Campaign

    To set up an A/B Split campaign, click the Create Campaign button from the Dashboard or the Campaigns page in your MailChimp account. Then select the A/B Split Campaign option. On the A/B Split step of the Campaign Builder, we show you the A/B split testing options. You can test…

  • Preview and Test Your Campaign

    MailChimp offers several ways to preview a campaign before it's sent. Because different email programs will display your HTML email differently, it's always best to thoroughly test your campaign both in the app's preview mode and in test emails sent to a variety of email clients. Once you've got an…

  • Troubleshooting Your First Email Campaign

    Solving common problems with HTML email campaigns Are you experiencing problems with your first HTML email campaign? HTML email can be tricky. Few people get it right the first time around. Here are some common problems we've seen people have with their first email marketing campaigns and some tips on…

  • How A/B Split Testing Works

    Use A/B Split Testing To Improve Your Email Marketing Campaigns What's the best day to send your email marketing campaign? Weekdays? Weekends? What time? Early morning, or late afternoon? What kind of subject line works best? Something with a hard sell? Or something more subtle and informative? Will people open…

  • Troubleshooting Merge Tags

    Preview Your Campaign Content You can test your merge tags before your campaign goes out with our Preview Mode. Preview Mode is available for all campaigns. Test Merge Tags on Signup Forms To run a test of the *|MERGE|* tags in the signup forms, you'll have to actually to sign…

  • I’m not receiving my test campaigns.

    If you're sending yourself (or your client) test campaigns from MailChimp, but you haven't received any of the emails, here's what to check: What email address did you send the test to? It may be your email server. Send the test campaigns to as many "external" test accounts as possible…

  • Test Content with an A/B Split Campaign

    The *|GROUP:X|* Merge Tag helps you run an A/B split test campaign based on your newsletter content where X = A (for Group A) or B (for Group B). Run an A/B split test on your content Set up an A/B split testing campaign by clicking on the Create Campaign…