• There’s a gray footer added to my campaign.

    MailChimp will add an additional gray footer to your campaign under certain circumstances. The gray footer's appearance cannot be changed, but you can edit the information that populates in this footer from the Contact information for the list the campaign is being sent to. If you'd like to remove the…

  • How We Manage Your Bounces and Unsubscribes

    Yes, we automatically remove bounce backs and unsubscribes from your list, as long as you are importing to the same list in your account. If you are creating a new list in the account, information from old lists will not carry over to any new lists in the account. This…

  • The Unsubscribe Merge Tag

    Our *|UNSUB|* merge tag automatically generates a link to your MailChimp-hosted Unsubscribe form. All campaigns sent via MailChimp are required to include an unsubscribe link so subscribers can opt out of receiving your emails if they choose. Below, we show you how to add our required *|UNSUB|* merge tag to…

  • Four Ways to Remove Subscribers

    There are a few different ways to delete a list or clear subscribers within MailChimp. Below we'll walk you through each of the four options that are available to use so you can determine which option works best for you. If there's an active autoresponder or a recently sent campaign…

  • HTML Code for Footer Content

    If you are providing your own HTML, this is the code you would want to place in your footer for proper setting of your system tags: <p>*|LIST:DESCRIPTION|* <br /> <br /> <a href="*|UNSUB|*">Unsubscribe</a> *|EMAIL|* from this list.<br /> <br /> Our mailing address is:<br /> *|HTML:LIST_ADDRESS_HTML|*<br /> <br /> Copyright…

  • How do I add an unsubscribed address back to my list?

    When a recipient clicks the unsubscribe link in your MailChimp campaign, we remove them from your list of active subscribers, as we assume they don't want to receive your emails any longer. Unsubscribed members can't be re-added to your list directly due to anti-spam laws that don't allow you to…

  • Does MailChimp check for duplicates when I import subscribers?

    When you import a new list to your MailChimp account, we'll scan your file and remove any duplicate email addresses from the import. In addition, when you upload new members to an existing list, we'll scan for duplicates, bounces, and unsubscribes that are already stored in the list you're importing…

  • Why We Require an Unsubscribe Link

    MailChimp is built for email marketing and as an ESP, we are required to enforce spam laws. This means you must include an unsubscribe link in your campaigns. A spotty unsubscribe process can impact deliverability rates, and we want to make sure your emails reach their recipients. It's not just…

  • Unsubscribe People from a List

    When an email address is unsubscribed from your list, we store the address in the unsubscribed section, so that you can never accidentally add that person back to this list. A subscriber can resubscribe to your list by completing the double opt-in process again themselves, or, if they were unsubscribed…

  • Remove Inactive Subscribers

    There are a few ways to remove inactive subscribers from your MailChimp list. You can find and remove subscribers who haven't opened recent campaigns, or you can segment your list by Member Ratings to remove subscribers who aren't as active or engaged. Below we'll show you how to use both…