About Unsubscribe Suspension

When ISPs see high unsubscribe rates, they slow down or even stop our sending. Learn about our unsubscribe suspension policy and how to resolve it.

About No Outside Unsubscribe Link Suspension

The unsubscribe warning is a heads up that some of your subscribers no longer wish to receive your campaigns. High unsubscribe rates can hurt your reputation and deliverability. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.

Find the Unsubscribe Link for Your List

When you create a list in MailChimp, we automatically generate signup and unsubscribe forms for that list. You can grab the unsubscribe form URL to put on your website to allow subscribers an easy way to opt out of your list.

Why We Require an Unsubscribe Link

MailChimp is built for email marketing and as an ESP, we are required to enforce spam laws. This means you must include an unsubscribe link in your campaigns. A

About Unsubscribe Warnings

The unsubscribe warning is a “heads up” that some of your subscribers no longer wish to receive your campaigns. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.

About Unsubscribes

When a subscriber on your list declines to receive further communications, it's called an unsubscribe. Offering and managing an unsubscribe process is required by CAN-SPAM.