• Terms of Use and Anti-spam Requirements for Campaigns

    As an ESP, we are required to enforce spam laws. Our terms of use and anti-spam requirements for campaigns ensure that your account meets certain standards.

  • Why We Require an Unsubscribe Link

    MailChimp is built for email marketing and as an ESP, we are required to enforce spam laws. This means you must include an unsubscribe link in your campaigns.

  • About Unsubscribe Warnings

    The unsubscribe warning is a “heads up” that some of your subscribers no longer wish to receive your campaigns. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.

  • About Unsubscribes

    The CAN-SPAM law requires email marketers to provide a way for recipients to unsubscribe. Learn about our unsubscribe methods and how to implement them in your campaigns.

  • About No Outside Unsubscribe Link Suspension

    <p>The unsubscribe warning is a heads up that some of your subscribers no longer wish to receive your campaigns. High unsubscribe rates can hurt your reputation and deliverability. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.</p>

  • About Unsubscribe Suspension

    When ISPs see high unsubscribe rates, they slow down or even stop our sending. Learn about our unsubscribe suspension policy and how to resolve it.

  • MailChimp doesn’t recognize my *|UNSUB|* tag.

    Your unsubscribe merge tag must be set up in a specific way to meet our Terms of Use and CAN-SPAM laws.

  • Find the Unsubscribe Link for Your List

    When you create a list in MailChimp, we automatically generate signup and unsubscribe forms for that list. You can grab the unsubscribe form URL to put on your website to allow subscribers an easy way to opt out of your list.

  • My unsubscribe rate is really high.

    If you're seeing a spike in your unsubscribe rate you might want to consider the following questions.