• About Unsubscribe Suspension

    When ISPs see high unsubscribe rates, they slow down or even stop our sending. Learn about our unsubscribe suspension policy and how to resolve it.

  • About Unsubscribe Warnings

    The unsubscribe warning is a “heads up” that some of your subscribers no longer wish to receive your campaigns. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.

  • Why We Require an Unsubscribe Link

    MailChimp is built for email marketing and as an ESP, we are required to enforce spam laws. This means you must include an unsubscribe link in your campaigns. A

  • Find the Unsubscribe Link for Your List

    When you create a list in MailChimp, we automatically generate signup and unsubscribe forms for that list. You can grab the unsubscribe form URL to put on your website to allow subscribers an easy way to opt out of your list.

  • About Unsubscribes

    When a subscriber on your list declines to receive further communications, it's called an unsubscribe. Offering and managing an unsubscribe process is required

  • Terms of Use and Anti-spam Requirements for Campaigns

    As an ESP, we are required to enforce spam laws. Our terms of use and anti-spam requirements for campaigns ensure that your account meets certain standards.

  • About No Outside Unsubscribe Link Suspension

    <p>The unsubscribe warning is a heads up that some of your subscribers no longer wish to receive your campaigns. High unsubscribe rates can hurt your reputation and deliverability. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.</p>

  • MailChimp doesn’t recognize my *|UNSUB|* tag.

    Your unsubscribe merge tag must be set up in a specific way to meet our Terms of Use and CAN-SPAM laws.

  • My unsubscribe rate is really high.

    If you're seeing a spike in your unsubscribe rate you might want to consider the following questions.