MailChimp is built for email marketing and as an ESP, we are required to enforce spam laws. This means you must include an unsubscribe link in your campaigns. A
The unsubscribe warning is a heads up that some of your subscribers no longer wish to receive your campaigns. High unsubscribe rates can hurt your reputation and deliverability. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.
When a subscriber on your list declines to receive further communications, it's called an unsubscribe. Offering and managing an unsubscribe process is required by CAN-SPAM.
The unsubscribe warning is a “heads up” that some of your subscribers no longer wish to receive your campaigns. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.
When ISPs see high unsubscribe rates, they slow down or even stop our sending. Learn about our unsubscribe suspension policy and how to resolve it.
When you create a list in MailChimp, we automatically generate signup and unsubscribe forms for that list. You can grab the unsubscribe form URL to put on your website to allow subscribers an easy way to opt out of your list.
Learn why MailChimp doesn't recognize your *|UNSUB|* merge tag and ways to troubleshoot it.
This is the crash course module for the create a list video.
If your unsubscribe rate is really high, there are a few things that you should consider to improve engagement.