• My unsubscribe rate is really high.

    If your unsubscribe rate is really high, there are a few things that you should consider to improve engagement.

  • Find the Unsubscribe Link for Your List

    When you create a list in MailChimp, we automatically generate signup and unsubscribe forms for that list. You can grab the unsubscribe form URL to put on your website to allow subscribers an easy way to opt out of your list.

  • MailChimp doesn’t recognize my *|UNSUB|* tag.

    Learn why MailChimp doesn't recognize your *|UNSUB|* merge tag and ways to troubleshoot it.

  • Course: Create a List in MailChimp

    Learn how to create, format and import your list in MailChimp.

  • Why We Require an Unsubscribe Link

    MailChimp is built for email marketing and as an ESP, we are required to enforce spam laws. This means you must include an unsubscribe link in your campaigns. A

  • Terms of Use and Anti-spam Requirements for Campaigns

    Learn about our Terms of Use and anti-spam requirements by country to ensure your campaigns are compliant.

  • About Unsubscribe Warnings

    The unsubscribe warning is a “heads up” that some of your subscribers no longer wish to receive your campaigns. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.

  • About Unsubscribes

    When a subscriber on your list declines to receive further communications, it's called an unsubscribe. Offering and managing an unsubscribe process is required by CAN-SPAM.

  • About Unsubscribe Suspension

    When ISPs see high unsubscribe rates, they slow down or even stop our sending. Learn about our unsubscribe suspension policy and how to resolve it.

  • About No Outside Unsubscribe Link Suspension

    The unsubscribe warning is a heads up that some of your subscribers no longer wish to receive your campaigns. High unsubscribe rates can hurt your reputation and deliverability. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.