It is normal that subscribers will sometimes unsubscribe from a list. But if you see a spike in your unsubscribe rate, learn some reasons why.
Learn how to remove inactive subscribers from your list, by creating a segment of unengaged subscribers and removing them in small groups or in bulk.
Learn where to view unsubscribed and cleaned emails for your MailChimp lists, and how to use this info to improve your marketing strategy.
Spam laws require that you include an unsubscribe link in your campaigns. Learn how to find URL for this link in your signup forms.
Learn why we require an unsubscribe link on all campaigns sent through MailChimp.
Learn what an unsubscribe warning means, and what to do about it.
Learn about unsubscribes, and how they are managed in MailChimp.
Learn why MailChimp doesn't recognize your unsubscribe merge tag and ways to troubleshoot it.
Managing stale and inactive addresses is an important part of email marketing. Learn the differences between each type and how to best handle them.
Learn about MailChimp's unsubscribe suspension policy, and how to resolve unsubscribe issues.