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Search Articles by Topic "Merge Tags"
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All The Merge Tags (Cheatsheet)
Here's a quick list of all of the merge tags we have available. You can also dig down into other articles like RSS merge tags or merge tags for campaigns for deeper explanations and examples. Contents Merge Tags for Campaigns Merge Tags for Subject Lines Merge Tags for Footers Social…
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How do I personalize my To: field?
When you send an email campaign to someone, you should address it to their name, if you have it in your database, instead of just addressing it to their email address. Spam filters are less likely to block you, if you know the recipient's name. On the Setup step of…
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Can I include music and video in my campaigns?
Yes! First, the bad news: Most email programs can't play audio or video files directly (a plugin or another program is required), and so this content is often stripped from emails completely. Spam filters can also get tripped up on the code required to display videos and block emails from…
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Facebook Merge Tag Cheatsheet
Merge Tags for Like Buttons *|FACEBOOK:LIKE|* Add this merge tag into your campaign, wherever you like - just like regular text, and send your campaign as usual. We'll add the famous "Like" button wherever you place the merge tag. See Example *|FACEBOOK:LIKE:URL|* Allows your subscribers to like a particular link…
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Getting Started with Merge Tags
Merge Tags Overview You can personalize or customize your MailChimp campaigns through the use of merge tags. Merge tags are either system tags MailChimp provides or they are tags that are automatically created when you add fields to your list. Your List's Merge Tags The fields that you set up…
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How do I set default merge values (like Dear Customer)?
When you set a predefined value and use Merge tags to personalize your campaign, if a recipient doesn't have a value in that Merge field, a default value will be added in your campaign. So, if you use "Howdy *|FNAME|*" in your campaign and you don't have the recipient's first…
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How do conditional or smart merge tags work?
Smart, conditional or dynamic merge tags will allow you to create dynamic content conditions based on recipient data. Our dynamic merge tags support traditional IF and IF ELSE logic conditions. For example: *|IF:FOO|* (FOO = merge value you want to test against)value to display*|END:IF|*or*|IF:FOO|* (FOO = merge value you want…
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How can I add any blog post to a regular campaign? *|FEED|* Merge Tag
MailChimp does have a campaign type called RSS-to-email. This type of campaign allows you to schedule automatic campaigns to go out with your blog posts each time you post. If you want to include a blog post in a regular campaign, or an A/B split campaign, we can help you…
http://eepurl.com/b1HWf
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Twitter Merge Tag Cheatsheet
Merge Tags for Profiles If you've integrated with a Twitter account, you can use the below merge tags in include information from your Twitter profile. To set up the integration or verify which Twitter account is connected, go to Account > Integrations > Twitter. *|TWITTER:FULLPROFILE|* This merge tag will bring…
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RSS to Email Merge Tag Cheatsheet
Most merge tags for campaigns are available in RSS-to-email campaigns, so you can personalize the campaign as well as provide content via an RSS feed. An exception is the use of conditional merge tags, which are not available in RSS-to-email campaigns. RSS-to-email campaigns have their own specific merge tags that…
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Social Merge Tag Cheatsheet
Here's a handy list of merge tags and example articles that show how you can use our merge tags for social networking in your email campaigns. Facebook Merge tags for Facebook include Like Buttons, sharing campaigns, comments, and pulling profile information into your campaigns. See Examples *|FACEBOOK:LIKE|* Adds a Facebook…
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Merge Tags for Footers
When you use our templates, you'll notice some merge tags in the footer. We populate these tags from the information you set up for each of your lists. Whatever information you have set up for the list you have attached to your campaign on the Recipients step will be the…
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How do I test to see if my merge tags are working correctly?
Preview Your Campaign Content You can test your merge tags before your campaign goes out with our pop up preview. Pop up preview is available on both the HTML and plain text versions of your campaign. Test Merge Tags on Signup Forms To run a test of the *|MERGE|* tags…
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Merge Tag Cheatsheet for Campaigns
You can personalize, or customize, your MailChimp campaigns through the use of merge tags. Learn More Here. Merge tags are either system tags that MailChimp provides or they're tags that are automatically created when you add fields to your list. All of our available merge tags can be used on…
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How can I add links to allow my subscribers to share my campaign on social networks?
The *|MC:SHARE|* merge tag adds a series of social sharing links to your campaign to let your subscribers quickly share the campaign on various social networking sites like Twitter, Facebook, Google, reddit, LinkedIn and others. Just add it in your footer or another spot where you'd like the icons to…
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Can I choose which social networking site links I want to share on my campaign?
It's easy to add social sharing to your campaign with merge tags. If you want to place all the social sharing sites that MailChimp provides on your campaign, you simply have to use the *|MC:SHARE|* tag which would look like this: To add individual sites, use the format *|SHARE:SITE_NAME1,SITE_NAME2|* For…
http://eepurl.com/hcHp
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How do I use Smart Merge Tags with Groups?
Smart, Conditional, or Dynamic Merge Tags will allow you to create dynamic content conditions based on recipient data . You can build messages that present content that is unique to each recipient. Also, you can handle fields that you want to populate with list data and handle cases where not…
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How can new subscribers view or receive my past campaigns?
There are several easy ways for you to enable new subscribers to see your past campaigns. You can allow them to view recent campaigns right on your signup form. You can send them an autoresponder. Or you can send a campaign to your new subscribers using our segmenting tools. Adding…
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How do I use the QR code merge tag to send a coupon? (PYOW!)
What is a QR code? A QR Code is a matrix barcode that is readable by scanners, including mobile devices. QR = quick response. They are sort of like barcodes. How do I use a QR code in my campaigns. With our merge tag (where X=timecouponcanbeused and Y=sizeofcouponincampaign), you can…
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How do I preview a campaign before I send it?
You have several options to preview your campaign before sending it. Popup Preview is what you'll want to use, if you just need to give your email campaign a quick check. On the last three steps of the Campaign Builder, you'll have a Popup Preview button at the top and…
http://eepurl.com/hcYK
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What is the auto-convert video checkbox?
When you enable the auto-convert video checkbox in the Setup step of the Campaign Builder under advanced options, we'll scan your content for embedded video and convert what we find to an email-friendly screenshot that's linked to the URL of the video. This is particularly useful in RSS-to-Email campaigns if…
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Where can I find my list’s merge tags?
You can personalize or customize your MailChimp campaigns through the use of merge tags. Merge tags are either system tags MailChimp provides or tags that are automatically created when you add fields to your list. The fields that you set up in your list (Email Address, Name, Address, etc) will…
http://eepurl.com/hcR4
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When I send a test email I see “test first name” or “test last name” in brackets. Is this normal?
Yes, it's totally normal. Here's why: << Test First Name >> and << Test Last Name >> show up in the popup preview and test emails to let you know the merge tags are working. If you're using other merge tags in your content, you'll see similar placeholder text indicating…
http://eepurl.com/hcHX
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Using Wistia to Add Video
Embedding video into your email campaign used to be an absolutely-not-gonna-happen situation. The player files required to play rich media are usually seen as a security threat by most email clients, firmly sticking them on the "Not Allowed" list. We've created a group of video merge tags that work around…
http://eepurl.com/dHzpk
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Merge Tag Cheatsheet for Signup Forms
The following merge tags can be used in both your campaigns and signup forms. There are no signup form-only merge tags. See also Merge Tags for the Final Welcome Email Merge Tags for Dates *|MC:DATE|* Displays mm/dd/yyyy or dd/mm/yyyy in your account's time zone or defaults *|CURRENT_YEAR|* Displays the current…
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Merge Tags in Your Subject Line
Get your readers' attention by making better use of your subject line. So, it's easy to use merge tags to start your newsletter, fill in the date or provide your address. But, you can do a lot more than say "Hey FNAME". You can use a merge tag in your…
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How do I control the size of the screenshot in the video merge tag?
All of our video merge tags include an option to specify the width of the screenshot. Just specify the width you want by using the $max_width parameter. Here's an example with the YouTube merge tag and a width of 250 pixels (you'd replace XXX with your video id): *|YOUTUBE:[$vid=XXX, $max_width=250]|*…
http://eepurl.com/EwvV
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Merge Tag Cheatsheet for Subject Lines
When you set up your campaign, you can include merge tags in the body of the campaign and in the subject line of the campaign. The following tags are available for use in your subject lines. Data From Your List The following merge tags will pull information from the lists…
http://eepurl.com/cid91
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How do I add a MailChimp signup form to my Facebook Page (the hard way)?
With our 6.4 Release, the MailChimp Facebook App has gotten a makeover! Instructions for adding a signup form to your Facebook page (the easy way) are here. It's still possible to add the signup form within the Facebook interface, and below we show you how. Integrating Facebook and MailChimp From…
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Can I create a different link for each recipient using the Merge tags?
You can create a unique link for each of your recipients, by using merge tags. In order to create this link, you'll need to create a field in your database and a matching field in your MailChimp account that contains a unique identifier for each of your recipients. If you…
http://eepurl.com/hcXm
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Merge Tag Cheatsheet for the Final Welcome Email
Merge Tags for the Final Welcome Email You can use merge tags with your recipient's data in the final welcome email to personalize their sign up experience. Preferences The following merge tags will display the full link for the unsubscribe form and the update profile forms, so your recipients can…
http://eepurl.com/ciWub
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How can I test merge tags in the sign up confirmation email and pages?
Merge tags will work in all the emails and pages of the confirmation process, starting with the Signup "Thank You" page. So, you can personalize the entire signup form process. To add your merge tags to the different parts of the sign up process: Go to your Lists Tab. Click…
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How can I limit the information in my campaign archives?
You absolutely can limit this information! We understand that sometimes you might send content that's only intended for your subscribers or maybe you want to make sure that your physical address is not visible on the archive. With a few conditional merge tags, you can limit what's shown on the…
http://eepurl.com/hct3
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Can people follow my twitter feed directly from my campaigns?
Yes, they can! Using either the *|TWITTER:FULLPROFILE|* or *|TWITTER:PROFILE|* will pull in a follow button that your recipients can click on directly from your campaign. Twitter Merge Tag Cheatsheet (an explanation of what those tags pull in).
http://eepurl.com/hcFH
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How can I share some info from Twitter on my campaigns?
Using MailChimp's Twitter Template If you're a heavy Twitter user like us, we made this just for you. <3 On the Design step of the Campaign Builder, choose Designer Templates. On the left side, click on the Auto-Connect category and scroll down to the Twitter template. On the next screen…
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Creating a category with Feed Merge Tag
Adding RSS feed merge tags to your newsletters help your subscribers stay up to date on your blog, by sending them your latest posts. Feed merge tags give you explicit, fine-grained control over which blog posts and what content is shown in your campaign. Creating a category By adding the…
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What will my subscribers see when they fill out a simple poll?
If you're using our quick poll merge tag, when your users fill out your survey, they'll see a landing page based on your signup forms. You can edit this landing page by going to Lists > forms > choose Survey Land Page from the "forms and response emails" drop down box.
http://eepurl.com/c5U_Q
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Where is the pipe key?
When you code a *|MERGE|* tag, make sure you use the "pipe" key on your keyboard, and not the [brackets]. The "pipe" key is just above your "enter/return" key.
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Why isn’t my live merge tag info showing in the Popup Preview?
This can occur when the segment you have chosen on the Recipients step of the Campaign Builder does not have any data related to the merge tags you've used in your campaign. So, for instance, if you wanted to segment on people with First Name data, then you used the…
http://eepurl.com/BZfF
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Do MERGE Tags work in plain-text emails?
Yes, MailChimp's *|MERGE|* tags work in plain-text emails, as well as HTML email. You can also use *|MERGE|* Tags in... Subject line To: field Here are some of the different ways you can use *|MERGE|* tags: Personalize messages with the recipient's name Merge Subscriber ID's and recipient Account Numbers Merge an…
http://eepurl.com/hcDZ
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Shortstack Integration
Created with the same DIY-made-friendly mentality, Shortstack gives you more control over your Facebook page, helping you do more for your business and your brand. Shortstack makes it easy to customize its look and feel (and add your MailChimp Signup Form to your Facebook page!). They've created a bunch of…
http://eepurl.com/epcT6
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I’m getting line breaks in my plain text version when I use conditional merge tags.
Let's say, you're using the following conditional tags in your campaign: Dear *|IF:MMERGE3|* *|MMERGE3|* *|ELSE:|* *|FNAME|* *|END:IF|*, When you send out your campaign, your output may turn out like this: To fix those line breaks, try adding in some extra commas into your conditional merge tags as follows: *|IF:MMERGE3|* Dear…
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Can I add a date merge tag to my autoresponder?
No, sorry I'm afraid you can't do that. The date merge field will only populate the date of the first send for the autoresponder. This is a tag for non-autoresponder campaigns only.
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Can you automatically fix capitalization in my list data when I personalize a campaign?
This class allows you to modify the way the content inside your various merge tags is displayed. You can make the value displayed appear as all lower case characters using *|LOWER:YOUR_MERGE|* (where *|YOUR_MERGE|* might be something like FNAME for first name or LNAME for last name, etc). *|TITLE:YOUR_MERGE|* will change…
http://eepurl.com/hcrc
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Do I need to put my email address in place of the *|EMAIL|* tag?
The *|EMAIL|* tag you see in your footer will be filled in with your recipient's name when you send your campaign to a list (not in a test, since there's no information to pull in from when you send a test). This is designed so that your recipients know the…
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Can I change the format that my merge tag outputs?
Each Merge tag is just a tag/function that pulls information from your list settings. As such, there's no way to edit the format in which the text displays. If you'd like to change the font, color, or simple styles like Bold or Italic, that can be done by setting the…
http://eepurl.com/hc1G
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What Merge Tags can I use in my A/B split campaigns?
Available Merge Tags *|GROUP:X|* *|END:GROUP|* The *|GROUP:X|* Merge Tag will allow you to run split tests on the content in your A/B split campaign where X = Group A or Group B. A/B split campaigns can also use any Merge Tags that are available for regular ol' campaigns. Merge Tags…
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