• What is Ecommerce360 and how does it work with MailChimp?

    When you use MailChimp's Ecommerce360 feature, we make it possible to track individual visitors to your website from your MailChimp campaigns, capture order information, and pass it all it back to MailChimp. From there you can view purchase details, conversions, and total sales on the Reports page in your account.…

  • About open tracking

    When campaigns are sent through MailChimp, we embed a tiny invisible graphic in the bottom of your HTML email. This open tracker graphic, or web beacon, is unique to each campaign you send. Each time someone opens your email and views the images within it, that open-tracker graphic is downloaded…

  • What kind of reports are available in MailChimp?

    MailChimp's Campaign and Autoresponder reports analyze clicks, opens, subscribers' social activity, Ecommerce data, and more! In this article, we show you where to find your Campaign and Autoresponder reports as well as walk through each of our available reporting features. Where do I find my Campaign and Autoresponder reports? On…

  • About click tracking

    Click tracking allows you to see which subscribers clicked links in your campaign. When click tracking is enabled for a campaign, MailChimp tracking information is added to each url. When a tracked link is clicked in the campaign, this tracking info redirects the subscriber through MailChimp servers before sending them…

  • How do I improve my open or click rate?

    Remember that open and click rates vary by industry, so you can compare your stats to those in your industry, or similar industries, with our benchmark chart. At the bottom of that chart are several tips for improving your stats, like writing effective subject lines, testing, and how spam filters…

  • I’m an artist and I don’t have a PO Box. Can I use MailChimp?

    Some of us musicians and artists are lucky enough to have a day job at MailChimp and we understand your privacy concerns as an artist. You definitely don't want rabid fans circling your house and bugging your family or removing your precious 1979 Gibson Thunderbird bass from your practice space.…

  • Can I share reports with clients without giving them my account login or without the MailChimp logo?

    You can easily email our reports page to anyone you'd like to share with. You'll need to start by opening the Reports tab and viewing the report you want to share. When you're in your selected report's overview screen, click the Share link: We keep your reports safe with an…

  • What do the stats in the campaign report overview mean?

    To view a report overview for a campaign navigate to the Reports page in your account, then click the View Report button to the right of the campaign title. The stats on the report overview page can take some time to begin populating after the campaign has been successfully delivered.…

  • Can I extract, export, download or share my stats/reports from MailChimp?

    MailChimp campaign reports can be downloaded and shared right from the application. When you export a campaign report, we give you an Excel spreadsheet with the same campaign stats that are shown in your account. Below we walk you through different ways to export single or combined campaign reports and…

  • What do eepurl activity stats tell me?

    EepUrl is MailChimp's in-house URL converter. EepUrl generates shortened links to replace longer, more complex URLs. It's kind of like bit.ly, but created specifically for MailChimp. With EepUrl, we've made it even easier for you and your subscribers to share your campaigns. When you auto-post your campaign to Facebook or…

  • Can I download a file with combined reports, not just one for each campaign?

    You're looking for our B.A.R.F. download: that's a Big A$$ Report File that you can download from the Reports page. It shows you all your stats across all your campaigns in one really big spreadsheet. We put it together when we heard that a lot of you were creating spreadsheets…

  • How do I view the reports for my A/B split campaign?

    To view your A/B split campaign reports go to your Reports tab and click on the title of the A/B split campaign. On the overview page you'll see a link to A/B split results. There we will display a side by side rundown of your campaign's stats. If you have…

  • Where do I see the Time Warp reports and what do they mean?

    On the reports tab, click on the title of the campaign you sent out with the TimeWarp scheduling option then click the TimeWarp heading on the report page. When you TimeWarp your campaigns, you’ll want to remember that depending on how geographically widespread your subscribers are, campaigns might take 24…

  • Can I add ClickTale to my campaigns?

    If you're currently using ClickTale to get an in-depth view of visitor interaction on your website, you can easily add ClickTale tracking to your email campaigns and gain insight in to how subscribers interact with your email content. To Add ClickTale Tracking To Your Campaigns: Log in to your MailChimp…

  • Why is the Industry Average in Chimp Charts different from the stats in my account?

    The stats in the app are real-time, so those will be the most up to date statistics. The stats on the product web site (Chimp Charts) are occasionally updated. This is why you'll sometimes see a difference in the numbers.

  • What happens to the associated campaign if I delete a list?

    If you delete a list associated with a campaign, the campaign will remain in the account, but all links, system tags (like unsubscribe) will stop working and no more reports will be collected on that campaign. The general life of a campaign is 30-45 days, so it's best to leave…

  • Where do you get the information to calculate my list average?

    The list average notated on your reports page is simply how the list you have attached to this campaign is performing against your own campaigns.

  • What does the “who was sent” report include?

    The "who was sent" report includes each recipient that the campaign was sent to that did not bounce and is not still waiting to be sent. This can be really handy if you sent to a segment of your list and you want to refresh your memory on who got…

  • Do you track system tags in the campaign statistics?

    System tags such as *|ARCHIVE|*, *|UPDATE_PROFILE|*, *|FOWARD|*, *|REWARDS|*, *|UNSUB|* , etc are not tracked in the campaign reports. Also, links that contain a Merge tag, for example: <a href="*|MERGE3|*>Clickable Text Here</a> cannot be counted towards your campaign stats.

  • I’ve sent some campaigns, but my list average is still reading zero?

    The list average report is not a real-time value so you may not see it updating right away. We update those list average stats about once or twice per month. It's actually a somewhat intensive thing to calculate. For any list that's only a few weeks old the list average…

  • What information is shown on the campaign performance overview graph?

    The main line graph on your subscriber activity page shows the open and click percentages for the past 30 campaigns that have been sent to a list of 20 or more recipients. We do this so your test campaigns do not affect your reports graph.

  • How accurate is your opens by location map?

    The data we collect under the "opens by location" map is driven by the IP address of the person opening the e-mail. In some cases, we were able to determine that the recipient opening the e-mail is in the US, but not able to determine the state. We use the…