• About Ecommerce360

    When you use MailChimp's Ecommerce360 feature, we make it possible to track individual visitors to your website from your MailChimp campaigns, capture order information, and pass it all it back to MailChimp. From there you can view purchase details, conversions, and total sales on the Reports page in your account.…

  • About open tracking

    When campaigns are sent through MailChimp, we embed a tiny invisible graphic in the bottom of your HTML email. This open tracker graphic, or web beacon, is unique to each campaign you send. Each time someone opens your email and views the images within it, that open-tracker graphic is downloaded…

  • About click tracking

    Click tracking allows you to see which subscribers clicked links in your campaign. When click tracking is enabled for a campaign, MailChimp tracking information is added to each url. When a tracked link is clicked in the campaign, this tracking info redirects the subscriber through MailChimp servers before sending them…

  • About Open and Click Rates

    Your MailChimp tracking reports include open and click rates, which measures your subscribers' engagement with your subject lines and campaign content. These statistics provide key information about your email marketing, and are a great a starting point to test and improve your campaigns. Contents How we calculate open and click…

  • Statistics in Campaign Reports

    MailChimp's campaign and autoresponder reports analyze clicks, opens, subscribers' social activity, E-commerce data, and more! In this article, we show you where to find your campaign and autoresponder reports as well as walk through each of our available reporting features. Contents Where do I find my campaign and autoresponder reports?…

  • Physical Address Ideas for Artists

    Meeting the FTC's CAN-SPAM law for a physical address can be a challenge for artists and musicians. Since you likely don't want to use your home address, it's often better to use the address of another person or organization that you're affiliated with. Below are a few ideas that have…

  • Email a Report to a Client

    You can easily email our reports page to anyone you'd like to share with. You'll need to start by opening the Reports tab and viewing the report you want to share. When you're in your selected report's overview screen, click the Share link: We keep your reports safe with an…

  • Export and Share Campaign Reports

    MailChimp campaign reports can be downloaded and shared right from the application. When you export a campaign report, we give you an Excel spreadsheet with the same campaign stats that are shown in your account. Below we walk you through different ways to export single or combined campaign reports and…

  • EepURL Activity Stats

    EepUrl is MailChimp's in-house URL converter. EepUrl generates shortened links to replace longer, more complex URLs. It's kind of like bit.ly, but created specifically for MailChimp. With EepUrl, we've made it even easier for you and your subscribers to share your campaigns. When you auto-post your campaign to Facebook or…

  • View A/B Test Reports

    To view your A/B split campaign reports go to your Reports tab and click on the title of the A/B split campaign. On the overview page you'll see a link to A/B split results. There we will display a side by side rundown of your campaign's stats. If you have…

  • About Timewarp Reports

    On the reports tab, click on the title of the campaign you sent out with the TimeWarp scheduling option then click the TimeWarp heading on the report page. When you TimeWarp your campaigns, you’ll want to remember that depending on how geographically widespread your subscribers are, campaigns might take 24…

  • Why is the Industry Average in Chimp Charts different from the stats in my account?

    The stats in the app are real-time, so those will be the most up to date statistics. The stats on the product web site (Chimp Charts) are occasionally updated. This is why you'll sometimes see a difference in the numbers.

  • If I delete a list, what happens to associated campaigns?

    If you delete a list associated with a campaign, the campaign will remain in the account, but all links, system tags (like unsubscribe) will stop working and no more reports will be collected on that campaign. The general life of a campaign is 30-45 days, so it's best to leave…

  • Do you track system tags in the campaign statistics?

    System tags such as *|ARCHIVE|*, *|UPDATE_PROFILE|*, *|FOWARD|*, *|REWARDS|*, *|UNSUB|* , etc are not tracked in the campaign reports. Also, links that contain a Merge tag, for example: <a href="*|MERGE3|*>Clickable Text Here</a> cannot be counted towards your campaign stats.

  • Why is my list average zero even though I’ve sent campaigns?

    The list average report is not a real-time value so you may not see it updating right away. We update those list average stats about once or twice per month. It's actually a somewhat intensive thing to calculate. For any list that's only a few weeks old the list average…

  • What information is shown on the campaign performance overview graph?

    The main line graph on your subscriber activity page shows the open and click percentages for the past 30 campaigns that have been sent to a list of 20 or more recipients. We do this so your test campaigns do not affect your reports graph.