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What’s the difference between hard and soft bounces?
MailChimp categorizes your campaign's bounces into 3 types: Syntax: A syntax bounce means the email address was entered incorrectly. Check for common typos, like "myemail@aolcom". You might be able to repair them. Soft Bounce: Soft bounces basically mean the email was sent to the server, processed, but for some reason…
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Getting started with MailChimp
MailChimp makes it easy to design exceptional email campaigns, share them on social networks, manage your list of subscribers, and track your results. This guide will walk you through creating and launching your first campaign, as well as offer tips for managing your list, viewing your reports, and making sure…
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How does open tracking work?
When a campaign is sent, MailChimp embeds a tiny, invisible graphic to the bottom of your HTML email. This "open tracker" graphic, or "web beacon", is unique to each campaign you send. Every time someone opens your email, that open-tracker graphic is downloaded from our server. It's what we use…
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Can I add Google Analytics tracking to my email campaigns?
This feature is available to users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. If you use Google Analytics on your website, you can add Google Analytics tracking to your MailChimp campaigns to track…
http://eepurl.com/gONX
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How can someone comment on my campaign archives?
To enable Facebook comments on your campaign archives, go to the Setup step of the Campaign Builder and select the allow Facebook comments option. This will turn on the campaign archive toolbar so that your subscribers can comment on your campaigns. After you enable comments, whenever your recipients look at…
http://eepurl.com/5TYk
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When is the best time to send emails?
Pinpointing the best day and time to send a campaign is difficult because ideal sending times vary between industries and lists, and may also depend on the segment of a list you're sending to. We send around 50 million emails every day, so we've got a LOT of data. With…
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Does MailChimp automatically manage my bounces and unsubscribes?
Yes, we'll automatically remove bounce backs from your list and unsubscribes - as long as you are uploading onto the same list in your account. If you're creating new lists in your account, information from old lists will not carry over to any new lists in the account. Why you…
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How can I add a “Forward to a Friend” link?
This feature is available to users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. Our *|FORWARD|* merge tag automatically generates a link to your list's Forward to a Friend Form. When subscribers fill out…
http://eepurl.com/hc0E
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What is Ecommerce360 and how does it work with MailChimp?
When you use MailChimp's Ecommerce360 feature, we make it possible to track individual visitors to your website from your MailChimp campaigns, capture order information, and pass it all it back to MailChimp. From there you can view purchase details, conversions, and total sales on the Reports page in your account.…
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What kind of reports are available in MailChimp?
MailChimp's Campaign and Autoresponder reports analyze clicks, opens, your subscribers' social activity, Ecommerce data, and more! In this article, we'll show you where to find your Campaign and Autoresponder reports as well as walk through each of our available reporting features. Where do I find my Campaign and Autoresponder reports?…
http://eepurl.com/moAv
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How do I add a simple poll to my campaign?
This feature is available to users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. MailChimp has a merge tag that allows you to quickly gauge subscriber sentiment about a question or issue, using a…
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Why did my email bounce? (SMTP Replies)
When you send an email to someone and it bounces back, the server that bounced it back to you will usually include a little message in the email called an "SMTP Reply" (which is meant to explain why the server bounced it back to you). That information is located in…
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What do the delivery numbers in my reports tab mean?
Total Recipients This one's pretty self-explanatory. It's the number of recipients on the list you sent the campaign to. Successful Deliveries Some emails bounce back, or get blocked by email firewalls and spam filters. The "successful deliveries" is a quick number showing you how many of your emails actually got…
http://eepurl.com/hcs9
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What is Analytics360?
What is Analytics360? Analytics360 is a MailChimp module that allows you to pull stats from your web site traffic tools right into your MailChimp campaign reports page. You can see how many people opened your campaigns and clicked the links, plus instant ROI results for every email campaign you send.…
http://eepurl.com/hcTO
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How can I remove inactive subscribers?
This feature is accessible by users with Manager level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. There are a few ways to remove inactive subscribers from your MailChimp list. You can find and remove subscribers who…
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I know this email address is valid, but it hard bounced.
If you want to resubscribe a valid bounced address you'll need to delete the member from your list (not unsubscribe) and manually add them back. If you send a campaign and it hard bounces back from an email address that you *know* is a valid address, there could be several…
http://eepurl.com/hcW7
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What can cause a really high bounce rate?
Does it look like all or most of your list bounced? The first thing to check for is that there were no formatting errors on import. Sometimes .csv files need some extra love before they are imported. In some cases, you'll see the file try to cram a bunch of…
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Can I share reports with clients without giving them my account login or without the MailChimp logo?
Yes, we call those our VIP Reports - and you can easily email our reports page (complete with boingy-ness, working charts and clickmaps) to anyone you'd like to share with. You'll need to start by opening the Reports tab and viewing the report you want to share. When you're in…
http://eepurl.com/hcIs
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How do I disable Facebook comments?
To disable Facebook comments, go to the Setup step of the Campaign Builder and deselect the allow facebook comments option. Note This option cannot be removed once a campaign has been sent. If you need to delete comments on your campaign archive you can do some by going to Reports…
http://eepurl.com/55tQ
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How do you determine the Top Locations noted on my list dashboard?
MailChimp uses Geolocation tracking to determine where in the world your subscribers are coming from. To determine the location of your subscribers, MailChimp gathers data from wireless router access points and other service providers. We will send the IP address information that we gather to a geolocation service provider to…
http://eepurl.com/K6pH
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How do I track clicks and opens?
This feature is available to users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. Whenever you create a new campaign in MailChimp and want to turn on tracking, check these boxes on the Setup…
http://eepurl.com/hcm0
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Can I see when my subscribers last updated their preferences?
Yes, you can. And you can even segment your list based on when your recipient last updated their profile. You can find these stats in your subscriber's profile by going to Lists > View List > Subscribers and Last Changed will be a default column in your list. To set…
http://eepurl.com/6us6
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How do I delete Facebook comments from my archive?
Facebook comments cannot be moderated before they show on your archive, but they can be deleted in social stats area if needed. To delete Facebook comments, go to your Reports tab. Click on the title of the campaign archive on which the comments were posted. Go to Social Stats. Scroll…
http://eepurl.com/55us
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How do I improve my open or click rate?
Remember that open and click rates vary by industry, so you can compare your stats to those in your industry, or similar industries, with our benchmark chart. At the bottom of that chart are several tips for improving your stats, like writing effective subject lines, testing, and how spam filters…
http://eepurl.com/QniX
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How can I download my unsubscribe or bounce list?
This feature is accessible by users with Admin level permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. Download Unsubscribed or Cleaned Addresses For a Single List Go to the Lists page. Click the View drop down for the list…
http://eepurl.com/hcGG
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Why aren’t my Google Analytics reports working?
If you see that your Google Analytics reports are not populating, there are several things that can cause that to happen. Was your Google Analytics account configured before the campaign went out? Google Analytics doesn't work retroactively. The Google Analytics account has to be set up and configured before the…
http://eepurl.com/gON4
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Can I export all of my data from my account?
This feature is accessible by users with Admin level permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. We work really hard to keep your account safe, but we can't protect against some things like accidental list deletions. You can…
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Tracking clicks in plain-text emails
This feature is available to users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. In order to track clicks in plain text emails, we have to replace your URL with one that points to…
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How accurate is open tracking?
We track "opens" in your email by placing a tiny, transparent graphic at the bottom of your message. Whenever that graphic is downloaded from our server, we know that the email was "opened." There are obvious drawbacks to this method. For one, it only works in HTML email (we obviously…
http://eepurl.com/gY6j
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Can I segment my list using my subscribers’ locations?
This feature is accessible by users with Manager level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. MailChimp automatically gathers geolocation data for your subscribers if they use your MailChimp signup form or consistently open and click…
http://eepurl.com/hz9h
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Can I download a file with combined reports, not just one for each campaign?
You're looking for our B.A.R.F. download: that's a Big A$$ Report File that you can download from the Reports page. It shows you all your stats across all your campaigns in one really big spreadsheet. We put it together when we heard that a lot of you were creating spreadsheets…
http://eepurl.com/haEw
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Are forwarded emails tracked?
If someone forwards an email, it would be tracked under total opens & clicks as long as the tracker code isn't broken when forwarded. Some email clients don't handle forwarding well and could mangle the code when resending. The unique open count would only apply to the original recipient opening…
http://eepurl.com/hcO0
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Can I see who clicked on a link in my campaign or autoresponder?
On the Reports page in your account you can view detailed information about the links in your campaigns or autoresponders. We'll show you how many times a link was clicked as well as which subscribers clicked each link. Below we'll walk you through how to find this report in your…
http://eepurl.com/YyQc
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What is Time Warp and how do I use it?
This feature is accessible by users with Manager level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. Time Warp is a campaign scheduling feature available for all paid accounts (monthly or pay as you go) that allows…
http://eepurl.com/iAgs
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Can I print my campaign reports?
Yes, you can! Simply go to Reports in your MailChimp account. Then click View Report for the campaign that you want to print. You'll see the print button under the name of your campaign. This will bring up a new screen with your extra fancy report, including all of your…
http://eepurl.com/hcG0
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Can I manually add Google Analytics tracking to a MailChimp campaign?
This feature is available to users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. If you'd like to add Google Analytics tracking to your MailChimp campaigns manually instead of using our built-in integration, you'll…
http://eepurl.com/g6s4
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Can I see which subscribers didn’t open a campaign?
Here's how you see who's opened one of your campaigns: Go to your Reports tab. Click on the title of the campaign reports you want to view. Hover over Subscriber Activity and click on Didn't Open. This will pull up a list all of the subscribers who didn't open your…
http://eepurl.com/YwxQ
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How do I turn on Ecommerce360 tracking on my campaigns?
To turn on Ecommerce360 on your campaigns, go to the Setup step of the Campaign Builder. On the bottom of the right hand column, click on advanced tracking options to expand the options. You'll then see the check box to select to record orders from your E-commerce Store that will…
http://eepurl.com/hcqq
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Can I extract, export, download or share my stats/reports from MailChimp?
MailChimp campaign reports can be downloaded and shared right from the application. Below we'll walk you through different ways to export single or combined campaign reports and also how to share those reports with others. Contents Download a single campaign report Download a combined campaign report Share your reports with…
http://eepurl.com/hcu5
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How do I know who reported my email as spam?
Abuse complaints can be found in your campaign reports. Go to Reports. Click on the title of the campaign you want to review. On the overview page, you will see a box with your complaints. If you click on complaints, you'll see which email addresses registered an abuse compliant. You…
http://eepurl.com/gYz0
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What do eepurl activity stats tell me?
The EepUrl Activity section is the part of your Social Stats that lets you see where in the world people are reading your campaigns. Whenever one of your subscribers share your campaign’s eepurl (campaign archive link) via twitter, Facebook, their blog, or anywhere, we’ll show you on our handy map…
http://eepurl.com/7AaA
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How long does it take to see Google Analytics 360 Data for my Campaign?
After sending a campaign with Google Analytics 360 enabled, it can take up to 36 hours for you to start seeing results from the campaign. This is due to it taking time for Google to populate those results, as well as time for MailChimp to receive and populate them. If…
http://eepurl.com/gON2
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Can I get a report of opens and clicks by user?
Want to see each list member's individual activity? Follow these steps in your account: Go to your Lists Tab. Click on "view list". On the next page, you'll see a search box for subscribers. Search by email address, a part of an email address, their domain, or the name of…
http://eepurl.com/hcEH
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Why weren’t opens reported on my campaign?
When you see that you have zero opens for a campaign, first check and make sure that you have tracking selected for that campaign. Look on the report page for "tracking disabled" or "tracking enabled" noted by going to Reports > Subscriber Activity > Trends. In HTML campaigns, when you…
http://eepurl.com/hcB_
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Can I add Google Analytics tracking to my campaign archives and list subscription pages?
We provide a way for you to use your website's Google Analytics Tracking ID in order to track visits to your campaign archive and list pages. You'll be able to see all of the traffic to your email archive and list pages in your Google Analytics Reporting! To set up…
http://eepurl.com/hcXP
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Can I see a report of my campaign opens & clicks over time?
Yes, you'll find this chart under your Reports page for each campaign. Go to Reports > click on the title of any campaign > Subscriber Activity > Trends. You'll see a chart of Opens & Clicks Over Time, Opened the Most and Most Clicked URLs. Note that this graph only…
http://eepurl.com/hcCl
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How do I link my MailChimp activity to my Google Calendar?
If your organization sends lots of email campaigns throughout the year and has lots of drafts and scheduled campaigns that span across many months, you'll like this. You can now see all your sent and scheduled MailChimp campaigns in Google Calendar and Apple's iCal. Here's how to do it. Go…
http://eepurl.com/hctN
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How often are MailChimp’s reports refreshed?
Open stats are updated every 15-30 minutes, but sometimes it can take a little longer to update these stats when MailChimp is exceptionally busy. Clicks get logged right away and do not go through the same process as opens. So you may see some clicks right away, but very few…
http://eepurl.com/XYBU
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Why aren’t clicks being tracked in my campaign reports?
If you or your subscribers are clicking on a link in your MailChimp campaign but aren't seeing those clicks tracked in your campaign report, check out some of these common causes: Are you clicking on a link in a test version of your campaign? Only clicks made in a live…
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How does MailChimp determine locations and time zones?
MailChimp determines location and time zone for your subscribers by collecting data when they sign up for your list or are active on a campaign. The geolocation and time zone information is used for our TimeWarp feature, Top Locations, and in your subscriber profiles. Below we'll walk you through how…
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How do I view reports for my autoresponder campaigns?
We display opens, clicks, and other report data for your autoresponders on the Reports page in your MailChimp account. In this article, we show you how to view your autoresponder reports and also briefly highlight some of our reporting features. View your autoresponder reports On the Reports page you can…
http://eepurl.com/hcPJ
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How do I see who liked my campaign on Facebook?
If you add a Facebook "Like" button on your campaigns or links, we track the number of Likes in the reports area of your MailChimp account. To see your Like stats: Go to your reports tab. Click view reports for the campaign that you sent out with the Like button…
http://eepurl.com/I55t
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Can I add ClickTale to my campaigns?
If you're currently using ClickTale to get an in-depth view of visitor interaction on your website, you can easily add ClickTale tracking to your email campaigns and gain insight in to how subscribers interact with your email content. To Add ClickTale Tracking To Your Campaigns: Log in to your MailChimp…
http://eepurl.com/ffzXg
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How can I view my campaign’s Facebook comments?
To view the comments from Facebook on your campaign archive: Go to your Reports tab. Click on the title of the campaign. Go to Social Stats. Scroll down to the bottom of the page and you'll see the comments on your campaign.
http://eepurl.com/5Rt-
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Why do my User Agents stats show so many iPhones?
You're seeing a lot of iPhone opens in your User Agents stats because iPhones open emails differently than other email applications. We use a tiny, one pixel graphic (or web beacon) that gets downloaded when a subscriber turns on images to track which emails have been opened and which haven't.…
http://eepurl.com/gWsT5
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How can I turn off click tracking?
For all free accounts and new paid accounts, click tracking must be enabled as a compliance requirement. The ability to turn off click tracking in paid accounts is available once you've sent a few campaigns that don't generate a compliance history. The click tracking controls can be found on the Setup step of the Campaign Builder.
http://eepurl.com/cCJ_U
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Can I choose not to receive out of office replies and other messages?
There is no way to outright not receive those types of responses to your campaign as those are real replies to your email and are totally sent outside of MailChimp direct from your recipients email to your email. If there are too many emails coming to your inbox, you may…
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Where can I see the simple poll results in my account?
Once you’ve sent your email and are ready to take a look at your *|POLL|* survey results, you’ll find them on the Report tab under Advanced Reports (Reports > click on the title of your campaign > Advanced Reports).
http://eepurl.com/iDlS
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How do I view the bounce information for my campaign?
To view your bounces go to the Reports page in MailChimp To the right of your campaign title you'll see the number of bounces. If the number of bounces is greater than zero, the number will be a link to your bounce reports. The next page will be "who bounced"…
http://eepurl.com/hcIX
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How do I manually pick the winner for my A/B split campaign?
This feature is accessible by users with Manager level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account. If you want to check out your A/B split campaign stats before the campaign gets sent to the winner, you…
http://eepurl.com/8mYY
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Troubleshooting SocialPro stats
If your Social Pro stats don't look right to you, or if you're on your own list and you aren't seeing your data being pulled in, there are a few things that could be causing that. Here are some possible causes: First check to make sure that Social Pro has…
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Why aren’t my report stats updating?
In most cases, what you're seeing is that opens go into a job queue to be processed before they are shown on your account. Clicks get logged right away and do not go through the same process as opens. So, you may see some clicks right away, but very few…
http://eepurl.com/hN6x
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Are clicks on the social share links included in the campaign reports?
The archive version used on the the social share links are not included in the general campaign reports. However you do have a couple of options to track social sharing: You can track tweets and retweets right in your account. See how MailChimp does that. You can add Google Analytics…
http://eepurl.com/hcH7
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How can I view who opened my campaigns?
Here's how you see who's opened one of your campaigns: Go to your Reports Tab.Click on the title of the campaign reports you want to view. Hover over Subscriber Activity and click on Opened. This will pull up a list all of the subscribers who opened your campaign.
http://eepurl.com/hcnZ
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I’m getting bounce reports when people try to sign up on my list.
If you're seeing bounce notices related to your signup forms in the email account tied to your list, you would want to look at these possible scenarios to determine what's up. The bounces generally start with: Hello, this is the PowerMTA mail server on s73419.mcserver02.net. Two things could be happening…
http://eepurl.com/hcLP
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How do I view the reports for my A/B split campaign?
To view your A/B split campaign reports go to your Reports tab and click on the title of the A/B split campaign. On the overview page you'll see a link to "A/B split results". There we will display a side by side rundown of your campaign's stats. If you have…
http://eepurl.com/8m3o
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Does the Opens by Location map show “recipients who opened” or “total opens”?
The Opens by Location map shows total opens. If your subscribers are US or UK based, the Opens By Location can show you where your subscribers are located by zipcode. This can help you created messages that are geo-tailored or special offers by region. Or just let you know where…
http://eepurl.com/hcEO
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How does MailChimp determine the sentiment on Facebook comments?
You can learn more about sentiment analysis over at the sentiment analysis wikipedia entry. In general, one liners like "You Rock!" don't carry enough weight to get a rating either way. We've found that a positive sentiment is somewhat driven by emoticons, like smiley faces and hearts <3, but also…
http://eepurl.com/cw9O6
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Where do I see the Time Warp reports and what do they mean?
On the reports tab, click on the title of the campaign you sent out with the Time Warp scheduling option. You'll see the Time Warp header on this page (click to access the reports): When you TimeWarp your campaigns, you’ll want to remember that depending on how geographically widespread your…
http://eepurl.com/hxQ5
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If I share my campaign on Twitter, can I see who talked about or retweeted my campaign?
Yes, we do have some reports based on your campaign's Twitter activity. When someone shares your campaign archive link you can see: How many people tweeted about the campaign. How many people re-tweeted. Who the tweeters are (and the actual tweet they posted). Timeline of tweetage from original tweet. To…
http://eepurl.com/hcLy
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Why is the Industry Average in Chimp Charts different from the stats in my account?
The stats in the app are real-time, so those will be the most up to date statistics. The stats on the product web site (Chimp Charts) are occasionally updated. This is why you'll sometimes see a difference in the numbers.
http://eepurl.com/hcxJ
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If someone views my e-newsletter in their email’s preview pane, does that count as an open?
As long as your recipients selected to download images in their preview pane, it will count as an open.
http://eepurl.com/hcSX
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If someone forwards my survey email to a friend, will I see their survey results?
If your recipients use the forward to a friend tool to send a copy of your campaign that contains a SurveyGizmo survey to a friend, you will see the friend's survey results in the summary in MailChimp as well as the full results within SurveyGizmo.
http://eepurl.com/hcnA
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What information is shown on the campaign performance overview graph?
The main line graph on your subscriber activity page shows the open and click percentages for the past 30 campaigns that have been sent to a list of 20 or more recipients. We do this so your test campaigns do not affect your reports graph.
http://eepurl.com/hcnP
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Why can’t I use Time Warp on RSS to email campaigns?
If you think about this hard enough (we're still thinking about it), you’ll understand why this wasn’t something we could add to our RSS-to-email campaigns (although that would be super cool). It’s possible for someone to update their RSS feed (blog) with a new post before a TimeWarped campaign has even completed sending. Yep. That would warp the time-space continuum.
http://eepurl.com/hxDC
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If I create a link to a document you’re hosting, do you track clicks to it?
Yep, is the simple answer. If you have MailChimp host a document for you, we will track the clicks to that document.
http://eepurl.com/hcnu
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Can I see my Eventbrite stats in my MailChimp account?
Yes, you can see an overview of your Eventbrite information right on the reports page in your MailChimp account. Just go to the Reports Tab and click on the Eventbrite invitation campaign title to bring up the reports. The event results will be under your advanced reports tab.
http://eepurl.com/hcWN
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What happens to the associated campaign if I delete a list?
If you delete a list associated with a campaign, the campaign will remain in the account, but all links, system tags (like unsubscribe) will stop working and no more reports will be collected on that campaign. The general life of a campaign is 30-45 days, so it's best to leave…
http://eepurl.com/hcz1
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My A/B split campaign sent to the loser!
The A/B split campaign will always be sent to the winner at the time you selected the final group to be sent out. Note that when more stats come in for your campaign the winner can change after the final group email has been sent. To avoid this, always make…
http://eepurl.com/hcGY
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Where do you get the information to calculate my list average?
The list average notated on your reports page is simply how the list you have attached to this campaign is performing against your own campaigns.
http://eepurl.com/hcv9
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What does the “who was sent” report include?
The "who was sent" report includes each recipient that the campaign was sent to that did not bounce and is not still waiting to be sent. This can be really handy if you sent to a segment of your list and you want to refresh your memory on who got…
http://eepurl.com/hcUi
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How accurate is your opens by location map?
The data we collect under the "opens by location" map is driven by the IP address of the person opening the e-mail. In some cases, we were able to determine that the recipient opening the e-mail is in the US, but not able to determine the state. We use the…
http://eepurl.com/gY6k
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The code for my links is showing up in the content for my recipients.
What is happening here is that your recipient's spam filter is affecting the links and popping the "suspicious" redirect link code from our tracking up into the content itself. The way to test this is to send a copy of the campaign to this recipient with the tracking turned off…
http://eepurl.com/gW6N
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Can I export a list of all the bounce reasons?
Allowing the exporting of all the bounce reasons would unfortunately not be a possibility. Each time you look at a bounce reason you're looking at a separate text file for each bounce. Allowing a bundle of text files to be downloaded in that fashion would be a drag on the…
http://eepurl.com/hcGJ
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Do you track system tags in the campaign statistics?
System tags such as *|ARCHIVE|*, *|UPDATE_PROFILE|*, *|FOWARD|*, *|REWARDS|*, *|UNSUB|* , etc are not tracked in the campaign reports. Also, links that contain a Merge tag, for example: <a href="*|MERGE3|*>Clickable Text Here</a> cannot be counted towards your campaign stats.
http://eepurl.com/hcoR
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How long is the bounce information for my campaign stored?
Bounce information and headers are stored for 30 days. It's important that you check your bounces right away to ensure no valid emails bounced, that there were no syntax errors, and that you've manually cleaned your internal database if you need to.
http://eepurl.com/hcOd
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I’ve sent some campaigns, but my list average is still reading zero?
The list average report is not a real-time value so you may not see it updating right away. We update those list average stats about once or twice per month. It's actually a somewhat intensive thing to calculate. For any list that's only a few weeks old the list average…
http://eepurl.com/hcU0
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If my recipient is on vacation are they going to be removed from my list?
If you're receiving a email returned into your own email account noting that someone is on vacation or is out of the office, that address is not necessarily getting noted as a soft bounce in MailChimp. Most of your recipients' servers should be set up to NOT report to us…
http://eepurl.com/hcnN