Use Social Profiles

The Social Profiles add-on gathers publicly available social data to help you learn about your subscribers, find out who's the most connected, and who your most loyal fans are. Use this information to send targeted emails to subscribers based on their age, gender, or which social networks they're on.

In this article, you'll learn about how to purchase, set up, view, troubleshoot, and disconnect Social Profiles.

Things to Know

Pricing and Billing

Social Profiles is an optional paid add-on for lists that is available for Monthly or Pay As You Go Plans, and can be added to one or multiple lists in your account. Social Profiles is not available for our Forever Free users.

Social Profiles costs 10% of the monthly cost for the total number of subscribed contacts across all the lists it's enabled for, whether you're on a Pay As You Go or Monthly Plan.

To estimate the cost to add Social Profiles to a list in your account, add up the total number of subscribed contacts in your list, input that number in our monthly pricing calculator, and calculate 10%.

For Monthly Plan users, billing for Social Profiles starts the day it's activated. We don't prorate the monthly subscription fee, so you may want to add Social Profiles at the start of your billing cycle. After the initial charge, billing for Social Profiles is rolled into your monthly payment. Pay As You Go users are charged each month on the day that Social Profiles was initially activated.

About MailChimp Pricing Plans

Monthly Pricing Calculator

Add Social Profiles

To add Social Profiles to a list, follow these steps.

  1. Click your profile name to open the Account Panel and choose Account.
  2. Click the Billing drop-down menu and choose Monthly plans or credits.
    billing drop-down menu with cursor over monthly plans or credits
  3. In the Social Profiles section, find the list you want to work with and click Add. Screen of clicking Add to add Social Profiles to list.

  4. In the sidebar, review or edit your choices, and input your credit card's CVV.
  5. Click Complete Purchase.
    Example of billing sidebar with Social Profiles.

After Social Profiles is added to a list, allow anywhere between 1-7 days to populate data for your subscribers. We'll check various social networks for email addresses in your list, then gather information on your subscribers' age, gender, and other publicly available data.

View Social Profiles Data

After social data is collected for your subscribers, MailChimp displays this data in the list stats and also in each subscriber's profile.

View in List Stats

To view Social Profiles data for a list, follow these steps.

  1. Navigate to the Lists page in your account.

  2. Click the name of the list you want to work with.

  3. Click the Stats drop-down menu and choose Social Profiles.

This page displays all of the data that Social Profiles has been able to gather about your subscribers, including age, gender, and influence rating. A subscriber's influence rating is primarily based on how many friends, followers, and connections they have across their social media networks. SocialPro Under Stats

Click Send to Segment for any item to create a new segment in the Campaign Builder, where you can create a campaign for those subscribers.

View in Subscriber Profile

To view Social Profiles data for a subscriber, follow these steps.

  1. Navigate to the Lists page in your account.

  2. Click the name of the list your subscriber is a member of.

  3. Find the subscriber and click their email address to open their subscriber profile.

If you have a large list, it may be easier for you to find subscribers using our built-in search feature.

On the Social Profiles tab on a subscriber profile, you'll find that person's social data, including name, age, gender, company, and the social networks tied to the subscriber's email address.

Troubleshoot Social Profiles

If your Social Profiles statistics don't look right to you, there are a few things that you can check for.

I don't see any Social Profiles data.

Check to make sure Social Profiles has been activated for your list.

I don't see as much social data as I expected.

There are a few possible reasons your Social Profiles data might seem incomplete.

  • Your subscribers have restricted their information.
    If your subscribers have opted out of FullContact's services, or set their profile to private, you will not have access to their social media information.

  • Your subscribers may use different email addresses for their social accounts.
    We are only able to populate information for the email address a subscriber used when they signed up for your list.

  • Information is outdated.
    We could have old data related to your subscribers or their inactive social media accounts.

  • There's a delay.
    Stats are cached so we don't overload FullContact's API. The size of your list and the number of other requests in the queue can affect how long it takes to get this data.

Disconnect Social Profiles

If you no longer need to use Social Profiles, you can remove it at any time. If you disconnect Social Profiles for a list, you'll lose access to any previously collected Social Profiles data.

To disconnect Social Profiles from a list, follow these steps.

  1. Click your profile name and choose Account.
  2. Click the Billing drop-down menu and choose Monthly plans or credits.
    billing drop-down menu with cursor over monthly plans or credits
  3. In the Social Profiles section, find the list you want to work with and click Remove.

  4. In the pop-up modal, click Delete Social Profiles.

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