When customers leave items in their shopping cart, you may want to encourage them to complete their purchase with a custom email that includes product links or special offers. After you set up your abandoned cart email, an active subscriber or transactional recipient who leaves items in their shopping cart will automatically receive a follow-up email.
In this article, you'll learn how to create an abandoned cart email.
Before You Start
Here are some things to know before you begin this process.
This marketing automation feature is only available to users who have e-commerce data in their account from MailChimp for Shopify, MailChimp for Prestashop, MailChimp for Magento v. 1.0.6 or later, MailChimp for WooCommerce, MailChimp for BigCommerce, or custom API 3.0 integrations.
You'll need to connect your store in your MailChimp account before you can create this automation email.
You can only have one abandoned cart email per connected store. If you manage multiple stores, you can create one abandoned cart email for each.
To make sure your customers don't receive redundant emails, we recommend you disable abandoned cart automations created outside MailChimp. Learn how to turn off default abandoned cart emails in Shopify or BigCommerce.
You must include the Cart content block in your abandoned cart email. Classic templates are not compatible with the abandoned cart email.
- If a customer in the abandoned cart email queue makes a purchase before the email is sent, they'll automatically be removed from the queue.
MailChimp for Magento version 1.0.6 supports the abandoned cart email. If you are using an older version of MailChimp for Magento, you will need to update to version 1.0.6 or later to use the abandoned cart email.
To create an abandoned cart email, follow these steps.
Navigate to the Campaigns page.
Click Create Campaign.
In the pop-up modal, click Create an Email.
Click E-Commerce and choose Recover abandoned carts.
- On the
Single email tab, choose a store and click
Now you're ready to review your recipients, delay time, and other settings.
Review Your Settings
We'll display a checklist with your abandoned cart email settings. Review the checklist, and make any necessary changes to your automation, like From name, email address, subject line, and sending delay.
You can choose to send your abandoned cart email six hours or 24 hours after the customer leaves their cart. To change the sending delay for your abandoned cart email, follow these steps.
- On the checklist page, click
- In the
Hours drop-down menu, choose the delay you want.
After you've reviewed your settings, you're ready to design your email.
You'll design your abandoned cart email the same way you do in the Campaign Builder, or with other automations. These emails must include the customer's cart information we pull from your connected store. To include this information, choose an abandoned cart template or use any other drag-and-drop template along with the Cart content block.
To design your email, follow these steps.
- In the content section of the checklist, click
On the Template step of the Email Designer, select your template.
On the Design step of the Email Designer, design and preview your campaign.
Click Save and Return to return to the checklist.
- When you are ready to activate the abandoned cart email, click
Customers who leave items in their shopping cart will now automatically receive your abandoned cart email.