Create an Abandoned Cart Series

When a customer leaves an item in their shopping cart, you may want to follow up to remind them to purchase the item they left behind. After you set up an abandoned cart series, we'll send a sequence of reminders to encourage your customers to come back and complete their purchase.

In this article, you'll learn how to create an abandoned cart series.

Before You Start

Here are some things to know before you begin this process.

  • This marketing automation feature is only available to users who have e-commerce data in their account from MailChimp for ShopifyMailChimp for PrestaShop, MailChimp for Magento v. 1.0.6 or later, MailChimp for WooCommerce, or custom API 3.0 integrations.

  • You'll need to connect your store in your MailChimp account before you can create this automation.

  • You can only have one abandoned cart series per connected store. If you manage multiple stores, you can create one abandoned cart series for each.

  • To make sure your customers don't receive redundant emails, we recommend you disable abandoned cart automations created outside MailChimp. Shopify's help center tells you how to turn off their automatic abandoned checkout recovery feature.

  • Customers who provide their email address in your connected store, but don't opt-in to receive marketing emails from you, are added to the transactional portion of your MailChimp list. For compliance reasons, these recipients will only receive the first email in the abandoned cart series.

Add Automation

To create the abandoned cart series, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click Create Campaign.
  3. In the pop-up modal, click Create an Email.
    Click Create an Email
  4. Click Automated.
    Click Automated
  5. Click E-Commerce and choose Recover abandoned carts.
  6. On the Email series tab, enter a campaign name, select a store, and click Begin.

 

Now you're ready to personalize and design your email content.

Edit Emails

In the Emails step of the Automation Builder, you'll add or remove emails in your automation and design each email's content. You can also edit each individual email's settings.

The abandoned cart series includes three emails, but you can add or remove emails, or change the settings for each. The default automation features emails with the following triggers.

  • One hour after a subscriber abandons a cart from your store

  • One day after a subscriber abandons a cart, and the previous email was sent  

  • Three days after a subscriber abandons a cart, and the previous email was sent

 

Design an Email

  1. Click Design Email.
    Cursor click on Design Email
  2. On the Setup step, input the field names for Name your email, Email subject, Preview Text, From name, and From email address for the specific email you're working with.
    Email information and details on setup step
  3. Click Next.

  4. On the Template step of the Email Designer, select your template.
    Our abandoned cart email templates include the Cart content block, which inserts the abandoned item into the follow-up emails. If you choose another template, be sure to drag a Cart content block into the email layout.

  5. On the Design step of the Email Designer, design your campaign.

  6. Click Save and Return to return to your automation timeline.

  7. To change the trigger, delay, schedule, segment, or activity settings, edit the automation on the Emails step of the Automation Builder.

 

Edit Workflow Settings

Your overall automation workflow settings include your Workflow name, From name, From email address, and tracking options. To access your workflow settings, navigate to the Emails step of the Automation Builder and click Edit Workflow Settings.

Confirm and Start

The Confirm step is where you'll review your automation.

  1. Review the checklist, and test each of your emails if you haven't already.

  2. Click Resolve or Edit to make changes to any section of the automation.

  3. When you're ready, click Start Workflow.
    Cursor click on Start Workflow button

Success! Now, if a customer leaves an item in their shopping cart, we'll automatically send them your abandoned cart series.

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