Schedule, Pause, or Send a Campaign

When you create a campaign using the Campaign Builder, you have the option to select a date and time for delivery to your list to maximize subscriber engagement.

In this article, you'll learn how to schedule or pause a campaign, and you'll find information about the different scheduling options available in MailChimp.

Schedule a Campaign

  1. Navigate to the Confirm step of the Campaign Builder.
  2. Click Schedule at the bottom-right of the page and use the calendar picker and drop-down menus to set the delivery date and time. The time zone set for your account is displayed and you can edit it if it's incorrect.
    Calendar picker
  3. Click  Schedule Campaign to confirm the scheduled send of your campaign.
    Scheduling Campaign

After the campaign is scheduled, we note the time the campaign is set to send to subscribers on the Campaigns page.
Scheduled time

Pause a Scheduled Campaign

To pause a scheduled campaign, follow the steps below.

  1. Navigate to the Campaigns page.
  2. Locate the scheduled campaign.
  3. Click the Pause and Edit button next to the scheduled campaign you want to pause.
    Pause and Edit button
  4. Confirm that you want to pause the campaign in the pop-up modal.

After the campaign is paused, you are taken to the Confirm step for this campaign. Make any changes you want, then send or reschedule your campaign when you're ready. If you want to leave the campaign in its paused state, click Save & Exit in the top right of the screen to exit the campaign without sending or rescheduling.

Additional Scheduling Options

  • Send Time Optimization is a paid account feature that looks at your subscribers' click activity history to see when they're typically the most engaged in MailChimp campaigns and compares that data to every other subscriber in your list. From this information, the Send Time Optimization feature is able to calculate the time when subscribers on your list are most likely to interact with your campaigns.

    Check out this blog article for more information.

  • Timewarp is a paid account feature that delivers the campaign to your list based on the recipient's time zone, rather than the time zone selected in your MailChimp account. This makes it easy to get your email into inboxes at the optimal delivery time when recipients are more likely to open and click.
  • Batch Delivery is a feature for paid accounts that sends your campaign out in timed batches rather than to your whole list at once. This helps control traffic to your website and prevents potential strain on your server.

Send a Campaign

  1. Navigate to the Confirm step of the Campaign Builder.
  2. Review the Pre-Delivery Checklist for your campaign. If there are issues with your campaign, click Resolve to return to that step in the Campaign Builder. Click Edit if you want to make further changes to any part of your campaign before sending.
  3. Click Send to send your campaign immediately.
  4. In the Prepare for launch pop-up window, click Send Now to confirm sending your campaign immediately.
  5. After your campaign is sent to the queue, we display the High fives success screen. Click Track Performance in Reports to go to the Reports page in your account or click Track Performance in Mobile App to use MailChimp for Android or iOS. You can also view or share the your sent campaign by clicking the campaign URL at the bottom of the screen.
    Example of the high fives screen after you've sent a campaign.

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