Getting Started with Google Remarketing Ads

MailChimp's Google remarketing ads help to retarget the attention of people who browsed your website. Promote your products on pages your potential customers visit, and remind them of all the cool stuff they saw on your site. Your ads will be published on popular sites all across the web.

In this article, you'll learn about our Google remarketing ads.

About Retargeting

Web retargeting shows ads to people who've visited your website. MailChimp has partnered with Google's Ad Display Network to display your ads across a huge number of webpages, mobile sites, and apps.

To get started, you'll connect a supported e-commerce store or manually connect your website to MailChimp. We'll install a retargeting tracking code on your site so we can track people who visit your site. These are the people who will see your retargeting ads. Inside MailChimp's Ad Builder, we'll help you create a series of web ads based on your top sellers or the products you choose. Then we'll publish your ads on other sites your potential customers visit. After you submit your ads and some time has passed, check out the Reports page to see how much interest and ROI your ads earned, and how many customers you successfully retargeted.

 

Sample Google Remarketing Ads

The power of MailChimp's Ad Builder is that it configures thousands of ads for you that can fit into almost any available ad space online. These responsive ads can appear in a variety of sizes depending on available ad space. They could display in banner ads, sidebars, sponsored posts, and mobile apps, and more. Just plug in your brand assets, submit your ads, and we'll do the rest!

Our Google display ads can feature static images, text, or both. Just imagine ads like these on big-name websites like nytimes.com, weather.com, or thousands of other popular sites that your potential customers might visit every day.

These are sample layouts, but rest assured only one ad will show at a time.

A screenshot of some common placements for web retargeting ads.

How it Works

Creating your first set of retargeting ads is a multi-step process. Here's how it works. 
 •    Choose your site
Choose the connected site that you want to promote across the web.

 •    Set your budget 
Choose how much you want to spend per week, starting at $7 (USD). MailChimp never charges a markup on your ad or takes a cut of your profits. 

 •    Create your ad content
Select your products. Promote your top sellers or specify up to 5 products. Then, choose product images and add short descriptions and headlines.

 •    Save, preview, and submit
Save your ads and preview how they might look on the web before you submit.  

 •    View report
After some time passes, review how well your ads did, including clicks, impressions, and ROI.

Let's do it!

Now that you know the basics, it's time to prep your store for retargeting, and set up your first set of ads.  
Create a Google Remarketing Ad

 

Or you can take a look at our additional resources to learn more about ads.

After Google Remarketing Ad Submission

Google Remarketing Ad Reports

Billing for Google Remarketing Ads

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