About Landing Pages

Landing pages are standalone web pages that your contacts or potential contacts can “land” on when they click through from an email, ad, or other digital location. Marketers typically use landing pages to achieve specific, short-term goals. For example, you might create a landing page to promote a limited-time offer or sell a specific product.

Landing Pages are free to use and available to all MailChimp users. In this article, you'll learn how Landing Pages work in MailChimp, and how you can use them to streamline your marketing.

How Landing Pages Work in MailChimp

In MailChimp, Landing Pages live alongside other campaign types. Landing pages are free to all MailChimp users, so you can build as many as you need.

A screenshot of MailChimp campaign options.

You'll use our Landing Page builder to design and configure your pages. It works a lot like our Email Designer, so you have control over your layout and can add or remove content blocks as needed.

The biggest benefit? Our landing page templates are simple and easy to use, but the impact can be huge.


There are two templates for landing pages: one is intended to help you grow your list, and the other to help you showcase and sell a product. Landing page templates are customizable, so you can add or remove content blocks, and style them to fit the look and feel of your brand. Like all MailChimp campaigns, Landing Pages are mobile-responsive, so your design will look great on any device.

Signup page

This template comes with our signup form content block. Use it to encourage visitors to sign up for your list. Consider offering potential contacts a free download or entry into a contest. Bonus: like our other form options, you can segment by signup source to target your landing page signups later.
Unedited signup page template.

Product page

This template comes with a product content block. Use it to promote a product or service, or advertise a sale. Insert a product from your store, style the page to fit your brand, and customize your sales pitch.
Unedited product page template.

How to Use Landing Pages

All landing pages you publish are live on the web and have a custom URL, so you can share them and use them in your other campaigns and marketing materials.

  • Use Landing Pages with Other Campaigns
    Landing pages are versatile, so you can pair them with other MailChimp campaigns to target contacts in all phases of your marketing plan. For example, create a segment for new signups from your landing page and welcome them with an automated email series, or create an ad with a call-to-action button linked to your landing page.
  • Share on social media
    Copy your landing page URLs and share them on any social media platform to drive traffic to your page.


Ready to get started? Here are some resources to help!

Get Inspired and Learn Best Practices

Want to know what makes a successful landing page? Get some help with your design or see more landing page examples. Check out these tips and get those creative juices flowing.

Create a Landing Page

Ready to do this thing? Learn how to create a landing page.

Learn About Reports

Want to know what kind of metrics you can collect with your published landing pages? Check out Landing Page Reports.

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