Customize Landing Page URLs

MailChimp's Landing Pages each have a unique web address. You can customize this URL with descriptive title or your brand name, so people know where they're headed when you share the link to your page online.

In this article, you'll learn how to customize the URLs for your landing pages.

Before You Start

Here are some things to know before you begin this process.

  • Make sure you're familiar with Landing Pages in MailChimp.
  • All users can customize their landing page URLs. Paid users can also include their verified domain.
  • We generate your landing page URLs when you publish. You can preview the URL in the Landing Page Builder, but it won't be activated until you publish.
  • Landing page URLs can't be edited after you publish, so take the time to choose the URL that's right for your page.

About Landing Page URLs

We host landing pages on our servers, and provide a unique URL for each one. Parts of the URL are customizable.

All landing page URLs include the domain, and a URL path that's split into two parts.

The first is an identifier unique to the list associated with your page. If you're using a product template, this is the list associated with your connected store. The second part is unique to your landing page, and defaults to your page title.

Your customization options depend on your account type.

I use a Forever Free account.

For free accounts, the identifier part of the landing page URL is an alpha-numeric string that's randomly generated when the campaign is sent. This can't be customized unless you upgrade to a paid account.

You can customize the second part of your landing page URL regardless of your account type. By default, we'll use the page title for this part of the URL, so it's important to always give your landing page a title.

Here's an example of what a landing page URL might look like for a free account:

I'm on a Monthly or Pay As You Go Plan.

In addition to the page title part of the URL, you can customize landing page URLs with a verified domain if you have a paid account. This helps promote your brand and make your URLs more recognizable to your audience when you share them online.

By default, URLs include the domain from the list's From email address, but you can customize them with any of your verified domains. You can update the URLs for an existing list in the list settings or when you create a landing page or email campaign. No matter where you make the change, we’ll use the domain you choose for other campaigns you create with that list.

Here's an example of what a landing page URL that includes a verified domain might look like:

Stay Compliant with Landing Page URLs

According to our Terms of Use and Copyright and Trademark Policy, you must be authorized to use any domain names, trademarks, or copyrights you include in your URLs. If we receive a complaint that you're using a domain name or other intellectual property that you don't have the right to use, we will investigate the complaint and may suspend or terminate your account for violating our policies.

Terms of Use

Copyright and Trademark Policy

Best Practices for URLs

The main benefit of customizable page URLs is to make them more recognizable to your audience. Here are a few tips on crafting effective URLs to help you get the most out of this feature.

  • Match URLs to page content
    Your URL should tell your audience where they're going when they click your link, so it's usually a good idea to customize your URL with something that indicates what your landing page promotes.
  • Shorter is usually better
    We tend to digest information quickly online, so effective URLs are about 50–60 characters total. If your URL is much longer than that, think about how you could rewrite it. Focus on your keywords and vital information.
  • Make it readable
    You've probably seen these URLs. They have long strings of numbers and special characters and don't tell you much about where the link will take you. When you customize your URL, use complete words wherever possible.
  • Skip stop words
    You might want to shorten and simplify your URL by removing stop words like "and" or "the." These words usually aren't vital to readers' comprehension of the URL, but take readability and length into consideration when deciding whether to remove them.

Add a Verified Domain to Landing Page URLs

If you're a paid user, you can customize part of your page URLs with a verified domain. When you create a new list in your account, we'll ask you to choose a verified domain to use as the default in your landing page and email campaign URLs.

To update the landing page URLs for an existing list, follow these steps.

  1. Navigate to the Lists page.
  2. Click the drop-down menu next to the list you want to work with, and choose Settings.
    List settings drop-down menu.
  3. Click List name & defaults.
  4. Click the Campaign URL settings drop-down menu and choose the verified domain you want to use.
    Campaign URL settings drop-down menu with example selected.
  5. Click Save List And Campaign Defaults.
    Button to save list name and defaults.

All set! From now on, when you create a landing page or send an email campaign, the URL will include your verified domain name.

Customize Landing Page URLs

To customize the page title part of a landing page URL, follow these steps.

  1. In the Landing Page Builder, click Edit Page Title & URL.
    Edit button for page title and URL.
  2. Click Edit next to the page URL.
    Link to edit the URL for a page.
  3. In the pop-up modal, enter the new URL. If you're a paid user, you can also choose from your verified domains to update the URLs for every future email campaign or landing page associated with your list.
  4. Click Save.
    Button to save edited page URL in the pop-up modal.

All set! Now your recipients will see your customized URL when you share your page or they view your page in a web browser.

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