Common Tasks for Regular Emails

A regular email can be basic or complex—it’s totally up to you! We’ve compiled a list of common tasks to try when you’re working with regular email campaigns in the updated checklist-style version of the Campaign Builder.

Still using the older version of the Campaign Builder, or looking for information about RSS, A/B testing or other campaigns? Take a look at the Emails category in this Knowledge Base.

In This Article

Verify a Domain

To send email through MailChimp, we need to verify that you are using a valid from email address hosted at a domain you can access. This helps keep your campaigns out of spam folders and protects your reputation by ensuring others can't use your domain without permission.

To verify your domain in the Campaign Builder for a regular email campaign, follow these steps.

  1. Navigate to the Campaigns page.

  2. Click the regular email campaign you want to work with.

  3. In the From section, click Add From.
    click add from

  4. Enter the from name and from email address you want to use for the campaign.

  5. Click Save.

  6. Click Verify Domain. click verify domainIf you don’t see the button or error message, then your domain has already been verified and you’re ready to send.

  7. In the Verify Domain pop-up modal, enter the email address containing the domain you want to verify and click Send Verification Email.
    click send verification email

  8. After you receive the verification email, click the link or enter the verification code in the pop-up modal and click the Verify Me button. If you don't receive the verification email, take a look at our troubleshooting tips.

After everything is complete, we'll open the Verified Domains page in a new window with a success message at the top of the screen, or show a success message in the pop-up modal.

Send to a Segment

Segmentation is a powerful tool that filters contacts with similar list field data, group preferences, e-commerce activity, and other information. Use segmentation to view contacts and send them email or ad campaigns based on their interests, purchases, and other criteria they have in common. Learn the basics of segmentation.

To send a regular email campaign to a segment, follow these steps.

  1. Navigate to the Campaigns page.

  2. Click the regular email campaign you want to work with.

  3. In the To section, click Add Recipients.
    click add recipients

  4. In the List drop-down menu, choose the list you want to send to. choose a list

  5. In the Segment drop-down menu, choose a saved or pre-built segment. You can also choose to create a new segment.
    choose segment
    If you choose Group or new segment, use the drop-down menus to specify which contacts you want to target.

  6. Click Save.

Nice job. When you’ve completed the To section, it will display the subscriber count for your segment and show a green checkmark that means you’re ready to move on. To make any changes, click Edit Recipients and repeat steps 4–6.

Add the Unsubscribe Merge Tag

Every email campaign sent through MailChimp must include a link to an unsubscribe form, as required by law. Our *|UNSUB|* merge tag generates a link to your MailChimp-hosted unsubscribe form. If our system doesn't detect an *|UNSUB|* merge tag, we'll add a gray footer to your campaign with the required footer information.

To learn more, check out Why We Require an Unsubscribe Link.

To insert the required *|UNSUB|* merge tag with the link tool, follow these steps.

  1. Navigate to the Campaigns page.

  2. Click the regular email campaign you want to work with.

  3. In the Content section, click Design Email.
    click design email

  4. Click anywhere in a text content block to edit it.
    click text content block

  5. Type in the text you want to link, like "Unsubscribe from this list," and highlight it.

  6. Click the link icon in the toolbar.
    click link icon

  7. Type or paste the *|UNSUB|* merge tag into the Web Address (URL) field and click Insert.
    enter unsubscribe merge tag

  8. Click Save & Close.

Customize Your Campaign URL

You can customize your campaign URLs so people know where they're headed when they click your link. All users can customize their campaign URLs, and paid users can also include their their verified domain. To learn more about custom campaign URLs, check out Stay Compliant with Campaign URLs and Best Practices for Campaign URLs.

Draft Campaign

To customize the campaign URL of a draft regular email campaign, follow these steps.

  1. Navigate to the Campaigns page.

  2. Click the regular email campaign you want to work with.

  3. Scroll to Share your campaign and click Edit.
    next to share your campaign, click edit

  4. In the Edit Campaign URL pop-up modal, edit the email subject line part of the campaign URL.
    edit URL
    If you're a paid user, you can also click the drop-down menu and choose a verified domains to use on every campaign you send to your list.

  5. Click Save.

Preview and Test

Different email programs display your campaigns differently, so we recommend you preview and test your content before you send to your subscribed contacts. Here are a couple of ways you can check to make sure everything looks the way you want. For more help with testing and troubleshooting, take a look at Email Campaign Testing Tips.

Enter Preview Mode

Preview mode gives you an idea of how a campaign will look in desktop and mobile, as well as specific email clients and mobile devices.

To enter preview mode for a regular email campaign, follow these steps.

  1. Navigate to the Campaigns page.

  2. Click the regular email campaign you want to work with.

  3. In the Content section, hover over and click the campaign preview image.
    hover over and click preview

This will open the Preview mode overlay, which shows how your campaign will appear to different users.
preview mode

Use the tabs to look at different views. The Desktop tab shows the desktop preview of your campaign, and the Mobile tab shows the mobile preview. The right tab, Inbox, shows your campaign's Inbox Preview. On the right side of the screen, Header Info displays campaign information, like the subject line and reply-to email address.

If you’re using merge tags and want to see how they’ll look to your contacts, toggle the slider to the green checkmark to enable live merge tags. If you continue to see test data, check out our troubleshooting merge tags article.

Send a Test Email

Send a test email to see how a campaign will appear in your inbox, or to share a draft campaign with a colleague.

To send a test email from the Campaign Builder, follow these steps.

  1. In the Content section of the Campaign Builder, click Send a Test Email.
    click send a test email

  2. In the Send a Test pop-up modal, type the email address you want to send the test to, or use the checkboxes to send to other users in your MailChimp account.
    Select account users

You can include optional instructions and a personal message, then use the checkboxes to select which account users will be notified of new comments. If someone replies to a test email sent from here, their reply will show up in the Comments tab.
Send personal message

Use Send Time Optimization

You might want to know what time is best to send your campaigns. If you're a paid user, you can try Send Time Optimization to take the guesswork out of the testing process. It looks at your specific list and determines the best sending time for the contacts you're sending to, and distributes it at the optimal time.

Turn on Send Time Optimization

To turn on Send Time Optimization for your regular email campaign, follow these steps.

  1. When your campaign is ready to send, click Schedule
    click schedule

  2. Choose Let MailChimp optimize send time for maximum engagement.

  3. Click Schedule Campaign.

Send Time Optimization can only be used if there are more than five hours left in the day in the time zone set for the account. We don’t recommend using this feature for same-day sending.

Resolve the Default Text Content Alert

MailChimp's email templates include default text and images that show you how you can use each content block. We'll stop you from sending an email that has any leftover default content, so you don't send it to your contacts.

To resolve the default text alert in a regular email campaign, follow these steps.

  1. In the Content section, look for the default text content alert.
    default text content alert

  2. Click Resolve.
    click resolve

  3. Locate the default text and click the block it’s in to open the editing pane.

  4. In the editing pane, replace or delete the default text.

  5. Click Save & Close.

If the default text appears in a content block that you don’t need, you can click the trashcan icon to remove it from your campaign.

All clear! Now that you've replaced the default text in your campaign, you should be able to send.

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