Create an Email Campaign with Campaign Builder

When you create an email campaign in MailChimp, you'll choose a campaign type, then use the Campaign Builder to add recipients, choose a template, and design your own content.

In this article, you'll learn how to create an email campaign in MailChimp.


Before You Start

Here are some things to know before you begin this process.

Create a Campaign

A campaign is a marketing message that you share through email, ads, or other channels. In MailChimp, most users start with a regular email campaign.


To create a campaign, follow these steps.

  1. Navigate to the Campaigns page.
  2. Click Create Campaign.
  3. Click Create an Email.
  4. On the Regular tab, enter a campaign name and click Begin.
  5. On the Recipients step, choose a list from the drop-down menu. 
  6. Click Entire list, or pick a segmentation option.
  7. To proceed, click Next.
  8. On the Setup step, input your Email subject, Preview Text, From name, and From email address. Enable tracking tools, connect social media, and configure advanced settings from the available options. When you're finished, click Next.
  9. On the Template step, choose one of the following options to create and add your content.

    Template step options

    • Click Layouts to choose a Featured or Basic template. Featured templates provide recommendations for the type of content to include in a campaign when you want to accomplish a specific goal, and Basic templates allow you to add content to blank layouts.
    • Click Themes to select from our predesigned layouts.
    • The Saved templates tab allows you to select from any templates you've previously saved or imported.
    • The Campaigns tab displays 25 recently sent campaigns and draft campaigns with content.
    • The Code your own tab displays three ways to import a campaign layout from outside of MailChimp: Paste in code, Import from zip, and Import from URL.
  10. On the Design step, you'll input and customize your campaign content.
  11. Click the Preview and Test drop-down menu to Enter preview mode, Send a test email, Push to mobile, Open Link Checker, or customize Social Cards.
    Preview and Test drop-down menu with cursor on Enter preview mode.
  12. Click the X in the top-right corner of the screen to return to the Design step.
  13. After you complete your design, click Next.
  14. On the Confirm step, review the Campaign Checklist. Click Resolve to fix any errors that may appear. Click the Edit button to return to a step and make other changes.
    To view and edit the automatically generated plain-text version of your campaign click Edit in the Plain-Text Email section of the checklist.
  15. After you test your campaign, you can send the campaign immediately, or schedule it to go out at another time.
    Send or schedule
  16. If you're ready to send the campaign to your subscribers, click Send. In the Prepare for launch modal, click Send Now to confirm your send . Your campaign is on its way!

Tips for Designing Your Campaign

When you send a campaign through MailChimp, there are a few things you'll want to keep in mind when you create your content.

  • Each recipient on your MailChimp list is hidden from all the other recipients. We deliver a completely separate copy of your email to each recipient, so you can personalize your content for everyone. This also allows us to track clicks and opens. 
  • Be sure to test your campaign before you send to your entire list. For the best possible result, we recommend sending tests to all the popular web-based email services, like Yahoo!, Hotmail, and Gmail. You can also use the Inbox Preview tool to preview how your email will appear in multiple clients.
  • MailChimp automatically includes both an HTML version and a plain-text alternative version for each of your subscribers. This ensures your subscribers view your content as expected, regardless of the email client or program they use.
  • MailChimp works best with HTML and plain-text. For example, Flash and Javascript aren't supported.

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