Use MailChimp for Shopify

MailChimp for Shopify helps you keep in touch with customers who have purchased a product from your Shopify store.

Connect MailChimp for Shopify, and we'll automatically sync customers and their purchase data to MailChimp. Use Shopify data to create targeted campaigns, or use our e-commerce link tracking to track sales and measure your ROI.

In this article, you'll learn how to install MailChimp for Shopify, view your customers in MailChimp, and send an email from Shopify.

Before You Start

Here are some things to know before you begin this process.   

How it Works

MailChimp for Shopify syncs your existing orders and customers to your MailChimp account. Product orders will be stored in subscriber profiles and campaign reports.

The first time you connect, existing Shopify store customers who agreed to accept marketing emails will be imported to your MailChimp list as subscribed contacts. After that, we'll add each new customer's first name, last name, email address, physical address, and company to your list. The sync does not add any other customer list fields to your MailChimp list.

If a contact unsubscribes from a campaign, or if you manually unsubscribe them, we’ll remove them from your MailChimp list and they won't receive any additional marketing from you. Their marketing status in Shopify will not change.  

Change Shopify Checkout Setting

Shopify's default checkout setting adds Shopify customers as subscribers to your MailChimp list. This violates our best practices for a permission-based list, and can lead to high bounce rates and abuse complaints. Before you connect MailChimp for Shopify, be sure to change Shopify's default checkout setting.

To change Shopify's checkout setting, follow these steps.

  1. Navigate to your Shopify Checkout Settings page.
  2. On your Checkout Settings page, scroll to Order Processing.
  3. Click Customer does not agree to receive promotional emails by default.
  4. Click Save.

Connect Shopify

To connect your Shopify store to a list in MailChimp, follow these steps.

  1. Click your profile name, and choose Connected Sites.
    Cursor clicks profile name and chooses connected sites.

  2. Click Get Started.
    Cursor clicks the Get Started button.

  3. Click Shopify.
    Cursor clicks Shopify.

  4. Click Next in the lower-right corner.

  5. Click Get MailChimp for Shopify.
    Cursor clicks Get MailChimp for Shopify button.

  6. Click Get.
    Cursor clicks Get button.

  7. You'll be redirected to the Shopify installation screen. Review the setup information, and click Install app.

  8. Click Connect to MailChimp.
    Cursor clicks Connect to MailChimp button.

  9. Click the List drop-down menu, and choose a MailChimp list to connect to your store.

That's it! After you connect MailChimp for Shopify, you can view your store's details in the Connected Sites page in MailChimp. From there you can change your synced list, send e-commerce automations to your customers, add a pop-up signup form to your store, and view reporting data.

Screenshot of Site Details page.

Segment Shopify Customers

With MailChimp for Shopify connected, you can create segments that target subscribers based on data like product purchased, total number of orders, or purchase date.

To segment your Shopify customers in MailChimp, follow these steps.

  1. Navigate to the Lists page in your MailChimp account.

  2. Click the name of the list you want to work with.

  3. Click Create A Segment.

  4. Set the drop-down menus to Signup Source | source was | MailChimp for Shopify.

  5. Click Preview Segment.

  6. Review the segment, and click Save as Segment.

  7. In the pop-up modal, type a name for your segment, and check the box next to Auto-update.

  8. Click Save.

Next Steps

After you connect to Shopify, you can do a lot with the the data you collect, like build segments, send automations, track purchases, and view results.

Find out everything MailChimp has to offer with these guides.

Sell More Stuff with MailChimp

Create an Abandoned Cart Email

Create A Product Retargeting Email

Disconnect Shopify

To disconnect your Shopify store, you'll need to remove the site from Mailchimp and also remove the app from Shopify. When you disconnect a Shopify store from MailChimp, you'll no longer see the store's purchase data in your MailChimp list. To see the data again, you'll need to reconnect the store.

To remove your Shopify store from MailChimp, follow these steps.

  1. Click your profile name, and choose Connected Sites.
    Cursor clicks profile name and chooses connected sites.

  2. Click Disconnect.

  3. In the Are you sure? pop-up modal, click Disconnect.


To fully uninstall MailChimp for Shopify, you'll also need to remove the app from your Shopify account. Check out Shopify's guide on How to Uninstall an App.


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