Integrate Twitter with MailChimp

The Twitter integration allows you to auto-tweet your campaigns directly to Twitter and pull information from your Twitter profile into campaigns with merge tags.

Each list can be associated with a different Twitter account, or you can set up a default Twitter account that can be used for all lists.

In this article, you'll learn how to connect and use the Twitter integration and use our auto-tweet feature.

Connect a Twitter Account

To connect a Twitter account to MailChimp, follow these steps. 

  1. Click your profile name to expand the Account Panel and choose Account.
    Account menu, account selected.
  2. Click Integrations.
    Integrations option
  3. Click Twitter to open the integration settings.
  4. Click the List to connect drop-down menu and select Account Default. The Twitter account you set as the Account Default is used for all lists that don't have an individual Twitter account tied to them.
    Twitter integration settings
  5. Click the Connect button. If you're not already logged in to Twitter, you're prompted to log in.
  6. Click Authorize App to give MailChimp access to the Twitter account.
    Connect Twitter
    You'll be redirected to MailChimp and will see a success message.
    Twitter integration success

From the List to connect drop-down menu, you can set a different Twitter account for individual lists in your MailChimp account. After the integration is set up, use Twitter merge tags to pull information from your Twitter account into MailChimp campaigns.

Change or Disconnect a Twitter Account

If you need to change or disconnect a Twitter account, follow these steps.

  1. Click your profile name to expand the Account Panel, and choose Account.
    Account menu, account selected.
  2. Click Integrations.
    Integrations option
  3. Click Twitter to open the integration settings.
  4. Choose a list to configure the list-specific Twitter account, or choose Account Default.

    Select the list to connect

  5. Click Disconnect to break the connection.

If you want to choose a new Twitter account for the list or Account Default, follow the steps to connect.

Auto-tweet an Email Campaign

After you connect your Twitter account to MailChimp, you have the option to auto-tweet your email campaigns at the same time that you send them.

To set up auto-tweet for your email campaign, follow these steps.

  1. Navigate to the Share your campaign section of the Campaign Builder.

  2. Toggle the Twitter slider to a green checkmark.
    toggle the slider to green checkmark

  3. In the field provided, edit the message you want to include with your tweet.
    enter message for twitter auto-post
    Do not delete the *|URL|* merge tag. This merge tag populates with the campaign URL for your sent campaign. 

  4. Click Add Photos to choose 1-4 images to display in your auto-post. You can add an animated GIF, but it must be posted without any other images. If you want a Social Card to display with your auto-post, skip this step.

  5. Click Save Message.

When you send your email campaign, we’ll automatically post the message to your Twitter account.

Troubleshooting Auto-Tweets

  • Your campaign didn't auto-tweet.
    Make sure the Twitter integration is set up correctly for your MailChimp account. Navigate to the Integrations page in your account to check the Twitter integration settings. You can still share your campaign via Twitter even if the campaign didn't auto-tweet successfully. Just grab the campaign page URL for your sent campaign, then share on Twitter.
  • Your Twitter account isn't an option. Navigate to the Integrations page, expand the Twitter integration options, and make sure the Twitter account you want to tweet to has been integrated with your MailChimp account or the specific list that will receive your campaign.  

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