About Contact Profile Pages

Every contact on your list has a contact profile where you can view all available information about that person, including their marketing status, activity, contact rating, and more. You can also edit contact information or delete a contact from their profile page.

In this article, you'll learn how to view a contact profile page and what information you can expect to find.

View a Contact Profile

Contact profiles can be accessed from the Lists page in your account. You can also locate a specific contact profile with the Search tool.

To view a contact profile, follow these steps.

  1. Navigate to the Lists page.
  2. Click the name of the list your contact is on.
  3. Click their email address to open their contact profile.

From their profile, you can view or edit their contact information.

General Information

The top of a contact profile displays general information about your contact.
Example of the top of a contact profile.

  • Profile picture
    If your contact uses Gravatar, we'll display their profile picture. If you use the Social Profiles add-on, we'll display your subscriber's Facebook or Twitter profile picture.
  • Contact origin
    This tells you how the contact was added to your list. For example, whether someone subscribed to your list or was added through a purchase. We’ll also include an additional message at the top of the profile if the contact you’re viewing isn’t eligible to receive marketing content.
  • Marketing status
    We'll display a label so you know if your contact is a subscribed, unsubscribed, pending confirmation, transactional, or cleaned.
  • Predicted Demographics
    If you have a paid account and you've connected your online store, we'll display your contact's predicted gender and age range.
  • Contact rating
    We'll display a number of stars between 0 and 5 that represent a contact's engagement level. Contact ratings take into account open and click activity, past bounces or unsubscribes, and a few additional factors to determine a contact's engagement.

In this section, you can also use the Actions drop-down menu to unsubscribe or delete your contact, or tag them as a VIP. To learn more about updating contact information, check out Update a Contact Profile.

Notes

Below the general contact information, you'll see a text box where you can add specific details about your contact as notes in their profile. For example, if you had an important conversation with a contact at an event, you can make a note of that in their profile to help inform your future interactions with them. These notes will live in an activity feed in their profile, but are only visible to you.
Example of a note being added to a contact profile.

Activity Feed

The activity feed is displayed by date and gives you a visual timeline of your contact's engagement.
Example of contact activity.

Click the All Activity drop-down menu to view specific information, like e-commerce data or conversations.

Drop-down menu on contact profile with E-commerce selected.

Here's the information you can find in the activity feed:

  • E-Commerce
    View purchases made through your connected store. If the purchase was made through a MailChimp campaign, we'll display the campaign name.
  • Sends
    Shows which email campaigns your contact has been sent.
  • Opens
    Shows the date and time your contact opened email campaigns.
  • Clicks
    Shows the date and time your contact clicked links in your emails.
  • Bounces
    If any email campaigns to this contact bounced, we'll record that here.

  • Unsubscribes
    Records the date and time your contact unsubscribed from your list.
  • Notes
    View all the notes you've made about your contact.
  • Conversations
    View any replies your contact has made to email campaigns.

Contact Data

The upper-right corner of a contact profile displays some overall stats to give you a snapshot of the contact’s engagement. You’ll see their email open and click rate, and total and average order revenue.

Example of overall statistics on a contact profile.

Contact Details

List field data and additional contact information is split into sections. The data you find here may vary, depending on the list fields you have set up and add-ons you’ve enabled.

Example of list field data on a contact profile.

  • Profile Info
    This is where you’ll view basic list field data, including email address, name, and address and phone number. Any custom fields you set up will also appear here.

  • Groups
    If you have groups created for your list, they’ll appear here.

  • Other
    Additional contact details, including browser language, favorite email client, and preferred email format will appear here.

  • Social Profiles
    If you have Social Profiles enabled for your list, we’ll display a special section below your list fields with publicly available social data about your contact.

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