About Your Contacts

The people on your MailChimp list are known as contacts. Each contact has one email address, which is organized based on how they interact with your marketing.

In this article, you’ll learn more about the types of contacts in your list and where to view them.  

Sort Your List by Contact Type

To view the different types of contacts in your list, you’ll use the Email Marketing Column.

  1. Navigate to the Lists page, and click the name of the list you want to work with.

  2. Locate the Email Marketing column.
    A screenshot of contacts on a list with status badges showing their type
    This column displays badges to indicate each contact's type.

  3. Click the arrow to sort your list by contact type.

About Contact Types

There are four possible types of contacts in your list: subscribed, unsubscribed, cleaned, or non-subscribed. Contacts are categorized based on the type of email marketing or ads they’re eligible to receive.

Certain contact types, like subscribers, are eligible to receive any kind of MailChimp campaign. Other types, like unsubscribed contacts, have a few restrictions.

Here are the different contact types in your list, with a summary of what they can receive from you.

 

Subscribed

A subscribed contact, or subscriber, is someone who has opted in to receive your email marketing. Subscribers can be imported directly to your list, or they can join your list from one of your signup forms. They’ll have a Subscribed badge in the Email Marketing column of your list.
A screenshot of the subscribed badge in a mailchimp list
This type of contact is eligible to receive any type of MailChimp campaign. 

View a Subscriber Profile

 

Unsubscribed

An unsubscribed contact is someone who was previously opted in to receive your email marketing, but isn’t currently. They’ll have an Unsubscribed badge in the Email Marketing column of your list.
A screenshot of the unsubscribed badge in a mailchimp list
This type of contact is not eligible to receive email marketing, but you can still share ads and transactional emails like abandoned cart and order notifications.  

View Unsubscribed Contacts

 

Non-Subscribed

A non-subscribed contact is someone who has interacted with your online store, but hasn’t opted in to receive email marketing campaigns. These contacts are synced from your connected e-commerce store. They won’t have a badge in the Email Marketing column of your list.

This type of contact is eligible to receive transactional emails about their activity in your online store, like abandoned cart and order notifications, or ads.

Best Practices for E-Commerce Subscribers

 

Cleaned

Hard bounces and repeated soft bounces become cleaned contacts. A cleaned contact has a non-deliverable email address, which might be misspelled or invalid. They’ll have a Cleaned badge in the Email Marketing column of your list.
A screenshot of the cleaned badge in a mailchimp list
This type of contact isn’t eligible to receive any MailChimp emails.

View Cleaned Addresses

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