Designate and Send to VIP Subscribers

Sometimes, you may want to pay special attention to specific contacts on your MailChimp list. To do this, mark important contacts as VIPs in your MailChimp account so you can use segmenting conditions to send targeted campaigns.

In this article, you'll learn how to designate contacts as VIPs and how to create segments to send targeted campaigns to VIP contacts.

Mark Subscribers as VIPs

You can designate up to 5,000 contacts as VIPs across all lists in a MailChimp account, based on any criteria you choose. A contact's VIP status is specific to each list, meaning if someone is subscribed to two MailChimp lists, their VIP designation in one list does not automatically make them a VIP in the other.

To designate contacts as VIPs, follow these steps.

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Check the boxes next to the subscribers you want to designate as VIPs.
  4. Click the Actions drop-down menu and choose VIP.
  5. Choose Add to mark the subscribers VIPs. add VIP
  6. Click the Confirm button in the pop-up modal to confirm the VIP status.

VIPs display a VIP icon next to their Contact Rating.

You can also designate individual contacts as VIPs on their profile. From their profile, click the VIP button under their portrait.

To remove VIP status from contacts in bulk, follow the same steps, but choose Remove instead of Add.

Send to VIP Subscribers

After your VIPs are chosen, you can use segments to send targeted campaigns to them. To create a segment for your VIP contacts, follow these steps.

  1. Navigate to the Lists page.
  2. Click the name of the list you want to work with.
  3. Click Create A Segment.
    create a segment
  4. Set the drop-down menus to VIPs | is member of.
    segment VIP is a member of
  5. Click Preview Segment.
  6. Click Save as segment.
  7. Type a name for your segment in the pop-up modal, and click Save.

After you save your segment, you're ready to send to your VIP contacts. You can choose to send a campaign to your segment when you view your segment, or you can choose your segment on the Recipients step of the Campaign Builder.

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