View Unsubscribed Contacts

Your MailChimp list is designed to help you collect and manage all of your contacts in one place, whether they're subscribed, unsubscribed, non-subscribed, or cleaned. Unsubscribed contacts are people who were opted in to receive your email campaigns, but aren't currently.

In this article, you'll learn how to view your unsubscribed contacts.

Before You Start

  • To find out why a contact unsubscribed from your email marketing, enable the unsubscribe reason survey. You can review the results in campaign reports and individual contact profiles. 
  • Unsubscribed contacts do not count toward your monthly billing.
  • Accidental unsubscribes and abuse complaints do happen occasionally, but we don't recommend that you send to unsubscribed contacts unless you know for sure that an error occurred.


  • Subscribed contact
    Someone who is opted in to receive your email marketing campaigns.

  • Unsubscribed contact
    Someone who was opted in to receive your email marketing campaigns, but isn't currently.

  • Non-subscribed contact
    Someone who has interacted with your online store, but hasn't opted in to receive your email marketing campaigns.

  • Cleaned contact
    A non-deliverable email address. Hard bounces, as well as repeated soft bounces, become cleaned addresses.

View Unsubscribed Contacts

To view your unsubscribed contacts, you'll need to create a segment of them in your list.

  1. Navigate to the Lists page and click the name of the list you want to work with.

  2. Click Create A Segment.
    create a segment

  3. Set the drop-down menus to Email Marketing Status | is| Unsubscribed.
    set conditions to email marketing is unsubscribed

  4. Click Preview Segment.

When you preview your segment, you'll see only the unsubscribed contacts in your list. To further refine your segment, click Edit. To save your segment of unsubscribed contacts, click Save as segment. If you choose to save your segment, you can export it to a CSV.

Save and Manage Segments
View or Export a Segment


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