The foundation of a great email marketing plan is a list of subscribers who want to hear from you and engage with your brand. If you don't have a lot of subscribers yet, MailChimp can help you build a signup form to grow your list.
To get started, you'll use the Form Builder to design your MailChimp signup form, and signup response emails. Then you'll be ready to share your form across all your online channels, and watch your list grow.
In this article, you'll learn how the Form Builder works.
About the Form Builder
The Form Builder is a MailChimp tool that you can access from your list. You'll use it to design, build, translate, and share your signup form.
Additionally, the Form Builder helps you edit other emails and messages that are part of the double opt-in signup process, like the Opt-in confirmation email and the Final welcome email. These forms and emails guide your prospects, customers, clients, and friends through the process of becoming engaged subscribers.
What You Can Edit with the Form Builder
The editable items appear in four categories in the Forms and response emails drop-down menu: Subscribe, Unsubscribe, Update Profile, and Other Bits.
Signup form, and double opt-in messaging like the opt-in confirmation email, the opt-in reCAPTCHA, and the final welcome email
Unsubscribe form, unsubscribe success page, and goodbye email
Forms, pages, and emails for the Update Profile process
How the Form Builder Works
The Form Builder is made of three main tabs, Build it, Design it, and Translate it, which you'll use to customize all your forms, signup response emails, and miscellaneous landing pages. Here's a brief overview of how things work.
The Build It Tab
it tab is where you'll add structure and content to your signup form and response emails. Use the
Build it tab of the Form Builder to add or remove list fields, and change field settings.
Removing a field from your signup form will also remove that field's data from your list, so be careful when you delete.
The Design It Tab
The Design it tab is where you'll edit the style, color, font, and graphics of your signup form and response emails. You can also edit the page and body layout of your signup form and response emails here.
Any design changes you make here, like changing background color or font, will be inherited by all your other pages and response emails. This helps build brand consistency for all the pages your subscribers will interact with, and saves you some time.
The Translate It Tab
The Translate it tab is where you'll translate your signup form and response emails, or customize default text. MailChimp supports more than 50 languages.
If you don't need to translate anything, you can still use this tab to modify default text on form buttons or in error messages.
Translate Signup Forms and Emails
Share Your Form
After you design your signup form, you can share it across all your online channels. Just copy your
Signup Form URL in the Form Builder, and share it anywhere you want!
Share Your Signup Form
Let's do this! Follow along with our step-by-step tutorial to create your own signup form in the Form Builder.
Want to learn a little more before you try a signup form? Check out these other articles to dive deeper into the topic.