How the Form Builder Works

The foundation of a great email marketing plan is a list of subscribers who want to hear from you and engage with your brand. If you don't have a lot of subscribers yet, MailChimp can help you build a signup form to grow your list.

To get started, you'll use the Form Builder to design your MailChimp signup form and signup response emails. Then you'll be ready to share your form across all your online channels, and watch your list grow.

In this article, you'll learn how the Form Builder works.

About the Form Builder

The Form Builder is a MailChimp tool that you can access from your list. You'll use it to design, build, translate, and share your signup form.

You can also use the Form Builder to edit other emails and messages that are part of the signup process, like the confirmation thank you page and Final Welcome Email. These forms and emails guide your prospects, customers, clients, and friends through the process of becoming engaged subscribers.

What You Can Edit with the Form Builder

The editable items appear in four categories in the Forms and response emails drop-down menu: Subscribe, Unsubscribe, Update Profile, and Other Bits.

click signup form



Update Profile

Other Bits

Signup form, alerts, signup thank you page, reCAPTCHA confirmation, confirmation thank you page, and the final welcome email

Unsubscribe form, unsubscribe success page, and goodbye email

Forms, pages, and emails for the Update Profile process

Forms and pages for Forward to a Friend, your permission reminder, the archive page, and the survey landing page

The items in the Subscribe section will vary based on which opt-in method you use with your list. If you use double opt-in, which requires contacts to verify their email address, you'll see Signup thank you page and Opt-in confirmation email, which you can customize.
About Double Opt-In

How the Form Builder Works

The Form Builder is made of three main tabs, Build it, Design it, and Translate it, which you'll use to customize all your forms, signup response emails, and miscellaneous landing pages. Here's a brief overview of how things work.

The Build It Tab

The Build it tab is where you'll add structure and content to your signup form and response emails. Use the Build it tab of the Form Builder to add or remove list fields, and change field settings.

Manage List and Signup Form Fields

The Design It Tab

The Design it tab is where you'll edit the style, color, font, and graphics of your signup form and response emails. You can also edit the page and body layout of your signup form and response emails here.

Any design changes you make here, like changing background color or font, will be inherited by all your other pages and response emails. This helps build brand consistency for all the pages your subscribers will interact with, and saves you some time.

The Translate It Tab

The Translate it tab is where you'll translate your signup form and response emails, or customize default text. MailChimp supports more than 50 languages.

If you don't need to translate anything, you can still use this tab to modify default text on form buttons or in error messages.
Translate Signup Forms and Emails

Share Your Form

After you design your signup form, you can share it across all your online channels. Just copy your Signup Form URL in the Form Builder, and share it anywhere you want!   
Share Your Signup Form

What's Next?

Let's do this! Follow along with our step-by-step tutorial to create your own signup form in the Form Builder.

Create a Hosted Signup Form

Other Resources

Want to learn a little more before you try a signup form? Check out these other articles to dive deeper into the topic.


Manage List and Signup Form Fields

Add Hidden Fields to a Signup Form

Set Default Merge Values for a List



Reorder Fields in Signup Form or List

How to Use the Content Manager



Translate Signup Forms and Emails



Share Your Signup Form


Other Forms

About Signup Form Options

Advanced Form Customization

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