Set Signup Preferences

Each MailChimp list comes with an associated signup form, which you can customize and share on your website and other networks. Forms use a signup method, like single opt-in or double opt-in, that determines what steps are taken before a contact is added to your email marketing list.

In this article, you'll learn how to set signup preferences for your list.

About Signup Methods

Email marketing has traditionally used two signup methods: single opt-in and double opt-in. Single opt-in is the most common method—someone fills out and submits your form and they're added to your list right away. Double opt-in requires that people confirm their signup via email. Both methods are easy and secure options for growing your list, it's just a matter of deciding which one works best for your needs. 

Single Opt-In vs. Double Opt-In

Choose a Signup Method for a New List

When you create a new list in MailChimp, you'll need to choose what signup method you want to use for its associated signup forms.

To use double opt-in for a new list, be sure to enable it in the Form Settings. Toggle the slider to the green checkmark to turn on double opt-in and send the opt-in confirmation email to each potential subscriber.

Create a New List

Use Double Opt-In for All Lists

If you need your all your lists to remain double opt-in for compliance reasons, or just because you prefer it, you can set that on the Signup Preferences page.

To keep double opt-in on all your lists, follow these steps.

  1. Navigate to the Signup Preferences page. If you haven't logged in to your MailChimp account, you'll be prompted to input your username and password. 

  2. Click Select all.
    Shows form with two list names and the cursor over the Select All text link

  3. Click Save.

That's it, you're all set.

Use Single Opt-In for All Lists

To use single opt-in for all of your MailChimp lists, you might not need to do anything. 

Users in the European Union

We heard from some EU customers that single opt-in doesn't work for their business needs or local requirements. As we roll out single opt-in to MailChimp users, we will not make changes to your existing lists. 

However, if you still want to use single opt-in on all your lists, follow these steps.

  1. Navigate to the  Signup Preferences page. If you haven't logged in to your MailChimp account, you'll be prompted to input your username and password. 

  2. Make sure all the checkboxes are unchecked.

  3. Click  Save.

 

Users outside of the European Union

Your lists will use the double opt-in method until the rollout (Oct. 31-Nov. 3), when we'll automatically switch your lists to single opt-in and stop sending the opt-in confirmation email. We'll still record each contact's opt-in date when they sign up.

If you have important messaging included in your signup thank you page or confirmation email, you may want to move it somewhere else, because your contacts will no longer see them. Instead, they'll go straight to the confirmation thank you page, which you can edit in the Form Builder.

The Final Welcome Email, if you have it enabled, will continue to send.

Use Both Signup Methods

You also have the option to use single opt-in on some lists and double opt-in on others.

To use a mix of opt-in methods, follow these steps.

  1. Navigate to the Signup Preferences page. If you haven't logged into your MailChiimp account, you'll be prompted to input your username and password. 

  2. Check the box next to each list you want to be double opt-in.
    Show list of list names with some boxes checked and the cursor over the Save button.
    The boxes next to lists you want to be single opt-in should remain unchecked.

  3. Click Save

Change Signup Method for an Existing List

You can change the signup method for an existing list at any time. Just visit the list's settings.

To change the signup method for an existing list, follow these steps.

  1. Navigate to the Lists page.
  2. Click the drop-down menu next to the list you want to work with and choose Settings.
  3. Click List name & defaults.
  4. Under Form Settings, change the toggle as needed. 

    When the toggle is gray, we’ll use single opt-in for the list. If you slide it to the green checkmark, we’ll use double opt-in for that list.
  5. Click Save List and Campaign Defaults.

Was this article helpful?
Anything else we can do to improve our site?

Technical Support