Types of Templates

When you create an email campaign in MailChimp, you can choose different template options to create your email campaign on the Template step of the Campaign Builder.

In this article, you'll learn about the different templates types, so you can decide which one is best suited for your needs.

MailChimp Templates


When you know what you need your email marketing campaign to do but aren't sure about how to design it, Featured templates can help.

Whether you want to promote a new product, send a survey, or make a special store or brand announcement, our Featured templates recommend what to include in your campaign. All Featured templates make use of our drag-and-drop editor, so they're mobile-responsive and allow you to easily change the look of your email campaign to suit your needs.

To view Featured templates, navigate to the Template step of the Campaign Builder, and click Layouts.


Our Basic templates use the drag-and-drop editor to help you add your own content to a blank, mobile-friendly email layout.

Two template styles are available in the Basic tab: regular and full width. Regular templates default to a single color background with a border. Full width templates include Boxed Text blocks that offer background color options. No matter what template you choose, you can add a Boxed Text content block in the drag-and-drop editor.

To view Basic templates, navigate to the Template step of the Campaign Builder, and click Layouts. Scroll past the Featured templates to see the Basic options.

Navigation button for Basic templates


We teamed up with some of the most talented designers on the web to bring you beautiful templates that are simple to use. You don't have to know anything about design or programming to get started. Just pick one of our predesigned themes, plug in your content, and you've got a beautiful email campaign. These predesigned Themes offer a number of categories to choose from like newsletters, e-commerce, holiday, sports, and events.

Themes templates use a drag-and-drop editor similar to our basic templates, but were created by designers with specific design elements in mind, so some editing options may not be available.

To view Themes templates, navigate to the Template step of the Campaign Builder, and click Themes.

Navigation button for Themes templates


Located in the Themes section, Integrations templates allow you to populate email campaigns with data pulled in from our built- in SurveyMonkey and Eventbrite integrations.

To view Integrations templates, navigate to the Template step of the Campaign Builder, and click Themes. Next, click the drop down menu and choose Integrations.

Navigation drop-down menu for Templates


Code Your Own

If you want more control over your email design than our templates offer, consider creating your own custom template. Designers can use MailChimp's template language to create a dynamic template they can import as HTML. This is helpful for web designers who want to upload a template for a client, and create sections that are editable, repeatable, or hideable.

To view or add a Code Your Own template, navigate to the Template step of the Campaign Builder, and click Code Your Own.

Navigation button for Code Your Own templates

Which Templates to Use

If you don't see a template that's specific to your needs or to your industry, this list will help you decide which template to use.

Request Template Options
I want to use my brand on my template.
  • Featured
  • Basic
I want a basic layout with a lot of control.
  • Featured
  • Basic
  • Themes > Newsletters
I want a well-designed newsletter, but I don't know HTML.
  • Themes
I want repeatable sections, with multiple columns.
  • Featured
  • Basic
I'm promoting an event.
  • Featured > Make an Announcement
  • Themes > Integrations> EventBrite
I need to include a map.
  • Themes > Integrations > EventBrite
I have a date-specific campaign that isn't an event.
  • Themes > Holiday
I have products to sell.
  • Featured > Sell Products
  • Themes > E-Commerce
I run a local business.
  • Featured > Sell Products
  • Themes > E-Commerce
I want to send a flyer.
  • Themes > Notifications
I want to send a holiday campaign.
  • Themes > Holiday
I want a simple text campaign with links and a logo or header image.
  • Basic > Simple Text
  • Themes > Stationery
I want to offer a coupon.
  • Featured > Sell Products
  • Themes > E-Commerce
  • Automation (campaign type, not a template)

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