MailChimp is an email service provider (ESP), which helps marketers send bulk emails to clients, customers, and other interested parties. Our application is based on the three main tasks of email marketing: manage subscriber lists, build email campaigns, and review campaign reports.
In this article, you'll learn some basics about how to use MailChimp and find resources that can help you as you work.
Before You Start
You'll find a number of resources available to you on the MailChimp site as you learn more about email marketing, including our video resources, a glossary of terms, and our searchable Knowledge Base of reference, how-to, and troubleshooting articles.
Manage Your List
The foundation of great email marketing is a clean, updated list of email contacts, who we call "subscribers." When you create a list in MailChimp, you're prompted to input default information like who your emails come from and how your subscribers got on your list.
After you've set up your list, you can add subscribers in three ways:
- Paste or type in subscriber contact information.
- Upload from a spreadsheet
- Import from your CRM (customer relationship management) database
If you don't have any subscribers yet, don't worry! MailChimp automatically generates a signup form for your list, which you can customize and post on your website or Facebook. MailChimp gives you lots of options when you build this form, so you can gather exactly the information you need from your contacts. You can also use this information to segment your list later on.
Learn how to create and design a signup form.
At MailChimp, we're serious about security and sending reputations—yours and ours. By default, our signup forms are double opt-in, which helps maintain the integrity of your mailing list and can improve email deliverability and performance. Learn about the double opt-in process.
Each campaign can be sent to only one list. While you can have as many lists as you need, we recommend most users maintain a single list and use groups and segments to target subscribers. If you've sent to multiple lists at a time with other services, organize your subscribers into groups within a single list instead, and then send to multiple groups. Using a single list helps keep your list clean and your billing rate low, since monthly rates are based on your total subscriber count. Duplicate subscribers across multiple lists count toward your total subscriber count.
Build a Campaign
The next part of email marketing is crafting the email message itself. There are lots of names for your email—mass email, newsletter, e-blast, e-zine—but at MailChimp, we call each email message a "campaign."
The MailChimp Campaign Builder walks you through creating a campaign, step by step. When it's time to design your campaign, you'll find a variety of basic email layouts you can customize easily without having to know HTML. Many of our layouts use a Drag and Drop Editor, which makes it simple to add, move, delete, and style content blocks. If you want to use the same layout again later, you can save your design as a template for future campaigns.
When you're done setting up your campaign, MailChimp displays all the choices you've made so far and alerts you if you missed anything important. You'll then have the option to send the campaign immediately or schedule it to send at a later date or time. When you send with MailChimp, your campaign goes through our servers before it arrives in your subscribers' inboxes.
Get step-by-step instructions to build a Regular Campaign.
View Your Reports
You've clicked Send, but it's not over yet! A key component of successful email marketing is tracking subscriber engagement so you can provide more of what your subscribers want and less of what they don't.
The next time you log in to MailChimp after sending a campaign, you'll see how many subscribers engaged with your recent campaigns right on your Dashboard. You can click over to the Reports section to dig further, and to download, share or print specific reports.
MailChimp's open- and click-tracking tells you how many people looked at your message, which links they clicked, and even their geolocation. Link your Google Analytics account for more in-depth reports, or integrate your e-commerce platform or CRM database to get even more out of MailChimp report data.
Learn more about reports.