MailChimp Pro is a suite of our most powerful advanced features, available as an add-on to any pricing plan. With tools like Multivariate Campaigns, Comparative Reporting, and Delivery Insights, Pro helps improve your email marketing and increase your return on investment (ROI).
In this article, you'll learn about the tools and features included in MailChimp Pro.
The MailChimp Pro add-on is available for a flat monthly fee of $199.00 (USD), in addition to the cost of your regular MailChimp plan. For existing Monthly and Forever Free Plan users who add Pro in the middle of their billing or subscriber-count cycle, we'll prorate the first month's Pro charge.
All paid customers have access to email and chat support. As a Pro user, you'll be sent to the front of our support queue where you'll be helped by a team of dedicated experts. Our Pro Support Team is specially trained to help you get the most out of MailChimp Pro and is there to help you troubleshoot any problems you encounter.
Pro's targeting tools include advanced list segmentation, additional list fields, and TimeWarp for automations.
- Advanced Segmentation
Advanced list segmentation takes our regular segmentation to the next level and allows you to create more complex segments that combine any and all logic in a single segment. Pro users also have access to additional list fields, allowing you more segmenting options and combinations than ever before.
- Additional List Fields
While regular MailChimp users are allowed 30 list fields per list, Pro users have access to 50 additional fields, bringing the total to 80 per list. Additional list fields help you further personalize and target your campaign content to your subscribers.
- TimeWarp for Automation
Paid users with Pro added on have the option to use TimeWarp to schedule automation emails. TimeWarp is a paid feature that schedules email campaigns to send based on each subscriber's timezone.
- Transactional Email Blocks
Pro users receive two free transactional email blocks per month when you enable the Mandrill add-on. Use Mandrill to send personalized one-to-one e-commerce emails and automated transactional emails.
- Learn more about targeted sending with Pro:
About Advanced Segmentation
Create an Advanced Segment
Troubleshooting Advanced Segments
Pro includes powerful tools to help you test your email campaign content so you can learn the type of content that resonates with your subscribers, and get a better idea of how your finished email campaigns will look.
- Inbox Preview
As a Pro user, you get 1,000 free tokens per billing cycle to use our Inbox Preview feature. Inbox Previews allow you to see how your email campaign will look to your subscribers in different email clients.
- Multivariate Testing
Multivariate Testing is a more robust version of our A/B Testing feature available to all MailChimp users. While A/B Testing Campaigns allow you to test a single variable, Multivariate Testing Campaigns allow you to test multiple variables to see how small changes to your campaign can have a big impact on your engagement and ROI. Compare results to help improve your campaign content.
- Learn more about comprehensive testing with Pro:
Test With Inbox Preview
About Multivariate Campaigns
Create a Multivariate Campaign
View Multivariate Campaign Reports
Pro includes powerful analytic tools to help you iterate on your email campaign content, and improve your email marketing.
- Comparative Reports
Pro's advanced reporting capabilities let you create Comparative Reports. Compile data from sent email campaigns into one comprehensive, shareable report, then use your report to help you identify patterns in subscriber acivity, and improve and target your email campaign content.
- Compliance Insights
Your sending reputation directly impacts the deliverability of your email campaigns. Our Compliance Team monitors your sending activity and list engagement to get a sense of your overall sending reputation. Pro packages this information for you in easy-to-follow scales and scores called Compliance Insights. Use Compliance Insights to keep an eye on your account reputation.
- Delivery Insights
Email delivery is typically handled behind the scenes, but Pro gives you Delivery Insights, so you can see the progress of your email campaign as it's sent to your list. Use Delivery Insights to track when your subscribers receive your campaign, or use it to determine if you can still stop delivery on a sent email campaign.
- Stop Delivery
With MailChimp Pro, you have the power to stop a campaign mid-send. If you realize you made a mistake in a campaign you just sent, use Stop Delivery to keep it from being delivered to the remainder of your list. After you cancel an email campaign, we'll track which subscribers already received the campaign, so you can create a segment to exclude or resend to later.
- Predicted Demographics
Use the demographic data from subscriber profiles, your list overview, and campaign reports to learn the the gender and age of your subscribers. We quickly identify your core audience and combine this data with advanced segments to refine your marketing strategy and target your subscribers with personalized campaign content.
- Learn more about advanced reporting with Pro:
About Comparative Reports
Create a Comparative Report
About Segments in Comparative Reports
Add Segments to a Comparative Report
Export and Share Comparative Reports
Manage Comparative Reports
About Compliance Insights
About Delivery Insights
Cancel a Campaign
About Predicted Demographics