About MailChimp Pro

Pro Feature

MailChimp Pro is a suite of our most powerful advanced features, available as an add-on to any pricing plan. With tools like Multivariate Campaigns, Comparative Reporting, and Delivery Insights, Pro helps improve your email marketing and increase your return on investment (ROI).

In this article, you'll learn about the tools and features included in MailChimp Pro.

Pricing

The MailChimp Pro add-on is available for a flat monthly fee of $199.00 (USD), in addition to the cost of your regular MailChimp plan. For existing Monthly and Forever Free Plan users who add Pro in the middle of their billing or subscriber-count cycle, we'll prorate the first month's Pro charge.

Add or Remove MailChimp Pro

Priority Support

All paid customers have access to email and chat support. As a Pro user, you'll be sent to the front of our support queue where you'll be helped by a team of dedicated experts. Our Pro Support Team is specially trained to help you get the most out of MailChimp Pro and is there to help you troubleshoot any problems you encounter.

Targeted Sending

Pro's targeting tools include advanced list segmentation, additional list fields, and TimeWarp for Automation workflows.

  • Advanced Segmentation
    Advanced list segmentation takes our regular segmentation to the next level and allows you to create more complex segments that combine any and all logic in a single segment. Pro users also have access to additional list fields, allowing you more segmenting options and combinations than ever before.
  • Additional List Fields
    While regular MailChimp users are allowed 30 list fields per list, Pro users have access to 50 additional fields, bringing the total to 80 per list. Additional list fields help you further personalize and target your campaign content to your subscribers.
  • TimeWarp for Automation
    Paid users with Pro added on have the option to use TimeWarp to schedule Automation workflow emails. TimeWarp is a paid feature that schedules campaigns to send based on each subscriber's timezone.
  • Transactional Email Blocks
    Pro users receive two free transactional email blocks per month when you enable the Mandrill add-on. Use Mandrill to send personalized one-to-one e-commerce emails and automated transactional emails.
  • Learn more about targeted sending with Pro:
    About Advanced Segmentation
    Create an Advanced Segment
    Troubleshooting Advanced Segments
    MailChimp vs. Mandrill

Comprehensive Testing

Pro includes powerful tools to help you test your campaign content so you can learn the type of content that resonates with your subscribers, and get a better idea of how your finished campaigns will look.

  • Inbox Preview
    As a Pro user, you get 1,000 free tokens per billing cycle to use our Inbox Preview feature. Inbox Previews allow you to see how your campaign will look to your subscribers in different email clients.
  • Multivariate Testing
    Multivariate Testing is a more robust version of our A/B Testing feature available to all MailChimp users. While A/B Testing Campaigns allow you to test a single variable, Multivariate Testing Campaigns allow you to test multiple variables to see how small changes to your campaign can have a big impact on your engagement and ROI. Compare results to help improve your campaign content.
  • Learn more about comprehensive testing with Pro:
    Test With Inbox Preview
    About Multivariate Campaigns
    Create a Multivariate Campaign
    View Multivariate Campaign Reports

Advanced Reporting

Pro includes powerful analytic tools to help you iterate on your campaign content, and improve your email marketing.

  • Comparative Reports
    Pro's advanced reporting capabilities let you create Comparative Reports. Compile data from sent campaigns into one comprehensive, shareable report, then use your report to help you identify patterns in subscriber acivity, and improve and target your campaign content.
  • Compliance Insights
    Your sending reputation directly impacts the deliverability of your campaigns. Our Compliance Team monitors your sending activity and list engagement to get a sense of your overall sending reputation. Pro packages this information for you in easy-to-follow scales and scores called Compliance Insights. Use Compliance Insights to keep an eye on your account reputation.
  • Delivery Insights
    Email delivery is typically handled behind the scenes, but Pro gives you Delivery Insights, so you can see the progress of your campaign as it's sent to your list. Use Delivery Insights to track when your subscribers receive your campaign, or use it to determine if you can still stop delivery on a sent campaign.
  • Stop Delivery
    With MailChimp Pro, you have the power to stop a campaign mid-send. If you realize you made a mistake in a campaign you just sent, use Stop Delivery to keep it from being delivered to the remainder of your list. After you cancel a campaign, we'll track which subscribers already received the campaign, so you can create a segment to exclude or resend to later.
  • Predicted Demographics
    Use the demographic data from subscriber profiles, your list overview, and campaign reports to learn the the gender and age of your subscribers. We quickly identify your core audience and combine this data with advanced segments to refine your marketing strategy and target your subscribers with personalized campaign content.
  • Learn more about advanced reporting with Pro:
    About Comparative Reports
    Create a Comparative Report
    About Segments in Comparative Reports
    Add Segments to a Comparative Report
    Export and Share Comparative Reports
    Manage Comparative Reports
    About Compliance Insights
    About Delivery Insights
    Cancel a Campaign
    About Predicted Demographics 

 

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