About Monthly Plans

MailChimp offers three pricing plans: Forever Free, Monthly, and Pay As You Go. Our Monthly Plan is ideal for frequent senders who have outgrown the Forever Free plan, or who want to use paid features to better engage their subscribers.

In this article, you’ll learn about the Monthly Plan and how it works.

Definitions

Subscriber
Someone who opts in to receive emails from you. MailChimp stores your unsubscribed and cleaned addresses, but they are not included in your total subscriber count.  

Transactional Recipient
Transactional recipients are e-commerce customers who provide their email address through your connected store, but haven't opted-in to receive marketing content from you.

Send
A term we use to measure the number of campaigns you send . Each email sent to an individual subscriber counts as one send. For example, one campaign sent to 2,000 subscribers equals 2,000 sends.

Monthly Plan
A recurring plan that charges once per month based on total subscriber count or send volume, and includes access to paid features.

Forever Free Plan
MailChimp's free, introductory plan that allows you to send 12,000 total emails per month and store up to 2,000 total subscribers across all lists in the account.

Pay As You Go Plan
A flexible plan designed for infrequent senders, which includes access to paid features.

How Monthly Plans Work

MailChimp’s Monthly Plan is designed for users who have more than 2,000 subscribers and send at least once a month. It's also a great option for users who have fewer than 2,000 subscribers but send frequently or want access to paid features.

If you have 50,000 subscribers or fewer, monthly billing is based on your total subscriber count, and you can send as many campaigns as you need to. MailChimp automatically adjusts your billing tier as your list grows and shrinks, based on your highest subscriber total across all lists over the previous billing cycle. A subscriber on multiple lists will count more than once. Transactional recipients will count toward your monthly bill if you’ve sent to them in the past 30 days.

If you have more than 50,000 subscribers, you are considered a high-volume sender, and monthly billing is based on both your subscriber count and send volume. Your send limit equals 12 times the maximum number of subscribers in a tier.

Any time you exceed your send limit, you'll automatically rise to the appropriate pricing tier. Any attempted campaign send counts toward your limit, including emails that bounced or were stopped due to compliance review. We also count recurring campaign sends, such as Automation and RSS emails toward your send limit. Signup form response emails do not count toward sends.

Here are some examples of Monthly Plan pricing tiers and send limits.

Subscribers

Send Limit

Monthly Price

1,501–2,000

unlimited

$25

2,001–2,500

unlimited

$30

2,801–5,000

unlimited

$50

5,801–10,000

unlimited

$75

25,001–25,200

unlimited

$155

32,001–50,000

unlimited

$240

50,001–51,000

612,000

$245

100,001–105,000

1,260,000

$500

500,001–507,500

6,090,000

$2,150

1,100,001–1,115,000

13,380,000

$4,700

To estimate your costs for a Monthly Plan, view the pricing index or use our billing calculator.

Billing occurs on the same day each month, based on the date that you started the Monthly Plan. To receive a lower monthly billing rate, maintain a lower pricing tier’s subscriber count or sends total for an entire billing cycle. The lower rate will appear on your next bill.  

About Forever Free Plans

About Pay As You Go Plans

About MailChimp Pricing Plans

About Test Email Sending Limits

 

Pause Billing

Monthly Plan users can pause the billing on an account up to two times per year. This ends your monthly billing cycle and disables sending privileges, and will also pause sending for Automation workflows and RSS Campaigns. However, it leaves your account open so you can continue to edit campaigns, templates, lists, and reports. When you’re ready to unpause your account, we'll ask you to choose a plan that meets your sending needs before we reactivate sending.

Pause Monthly Billing

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