MailChimp offers three pricing plans: Forever Free, Monthly, and Pay As You Go. Our Monthly Plan is ideal for frequent senders who have outgrown the Forever Free plan, or who want to use paid features to better engage their subscribers.
In this article, you’ll learn about the Monthly Plan and how it works.
Someone who has opted in to receive your email marketing campaigns. Also referred to as a subscribed contact. MailChimp stores your unsubscribed, non-subscribed, and cleaned contacts, but they are not included in your total subscriber count.
Someone who was opted in to receive your email marketing campaigns, but isn’t currently.
Someone who has interacted with your online store, but hasn’t opted in to receive your email marketing campaigns.
A non-deliverable email address. Hard bounces, as well as repeated soft bounces, become cleaned addresses.
A one-to-one email prompted by a specific trigger event on the part of the email recipient or activity in an account they own. Receipts, shipping confirmations, and password resets are examples of transactional emails.
A term we use to measure the number of email campaigns you send . Each email sent to an individual subscriber counts as one send. For example, one campaign sent to 2,000 subscribers equals 2,000 sends.
A recurring plan that charges once per month based on total subscriber count or send volume, and includes access to paid features.
Forever Free Plan
MailChimp's free, introductory plan that allows you to send 12,000 total emails per month and store up to 2,000 total subscribed contacts across all lists in the account.
Pay As You Go Plan
A flexible plan designed for infrequent senders, which includes access to paid features.
The Monthly Plan comes with a set of features exclusive to paid plans, like automation, Inbox Preview, and Timewarp.
Here are some examples of paid features that come with a Monthly Plan.
Collaboration and Testing
List Data Tools
How Monthly Plans Work
MailChimp's Monthly Plan is designed for users who have more than 2,000 subscribers and send at least once a month. It's also a great option for users who have fewer than 2,000 subscribers but send frequently or want access to paid features.
If you have 50,000 subscribers or fewer, monthly billing is based on your total subscriber count, and you can send as many campaigns as you need to. MailChimp automatically adjusts your billing tier as your list grows and shrinks, based on your highest subscriber total across all lists over the previous billing cycle.
If you have more than 50,000 subscribers, you are considered a high-volume sender, and monthly billing is based on both your subscriber count and send volume. Your send limit equals 12 times the maximum number of subscribers in a tier.
Any time you exceed your send limit, you'll automatically rise to the appropriate pricing tier. Any attempted campaign send counts toward your limit, including emails that bounced or were stopped due to compliance review. We also count recurring campaign sends, such as automation and RSS emails toward your send limit. Signup form response emails do not count toward sends.
Duplicate and Transactional Addresses
MailChimp treats each list in your account as a completely separate entity, and counts each subscriber toward your total subscriber count. Duplicate subscribers are included in your total subscriber count. For example, if a subscriber's email address appears on three different lists, it is counted three times.
Unsubscribed and non-subscribed transactional email recipients only count toward your monthly bill if you've sent to them in the past 30 days.
Monthly Pricing Tiers
Billing occurs on the same day each month, based on the date that you started the Monthly Plan. To receive a lower monthly billing rate, maintain a lower pricing tier’s subscriber count or sends total for an entire billing cycle. The lower rate will appear on your next bill.
Monthly Plan users can pause the billing on an account up to two times per year. This ends your monthly billing cycle and disables sending privileges, and will also pause sending for automations and RSS campaigns. However, it leaves your account open so you can continue to edit campaigns, templates, lists, and reports. When you’re ready to unpause your account, we'll ask you to choose a plan that meets your sending needs before we reactivate sending.