About the Pay As You Go Plan

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MailChimp offers three pricing plans: Forever Free, Monthly, and Pay As You Go. Our Pay As You Go Plan allows you to buy email credits as needed, and is designed for users who send infrequently.

In this article, you’ll learn about the Pay As You Go Plan and how it works.

Definitions

Pay As You Go Plan
A flexible plan designed for infrequent senders, which includes additional features exclusive to paid plans.

Credits
Units of payment that are used for the Pay As You Go Plan.

Send
A term we use to measure the number of campaigns you send . Each email sent to an individual subscriber counts as one send. For example, one campaign sent to 2,000 subscribers equals 2,000 sends. Test emails also cost one Pay As You Go credit per send.

Monthly Plan
A recurring plan that charges once per month based on total subscriber count or send volume, and includes additional features exclusive to paid plans.

Forever Free Plan
MailChimp's free, introductory plan that allows you to send 12,000 total emails per month and have up to 2,000 total subscribers across all lists in the account.

How the Pay As You Go Plan Works

The Pay As You Go Plan operates on non-expiring email credits that you purchase based on your sending needs. Credits are like postage stamps, where each individual email you send costs one credit. For example, to send one campaign to 1,000 subscribers, you would need 1,000 credits.

This type of plan works best for infrequent or inconsistent senders, such as users who send quarterly newsletters or promote seasonal events. To find out if the Pay As You Go Plan is right for you, estimate your costs with our price comparison calculator.

Credits are used for any attempted campaign send, including test emails, Automations, and emails that bounced or were stopped due to compliance review. Credits are not deducted for signup form response emails. To send a campaign, the number of available credits in the account must be equal to or greater than the number of planned campaign recipients.

Buy and Manage Credits

Pay As You Go credit blocks start at $9 for 300 credits. These credits cannot be used together with another MailChimp pricing plan.

If you purchase credits while on the Forever Free Plan, you’ll be upgraded to the Pay As You Go Plan immediately, and any remaining Forever Free sends are not carried over. If you purchase  credits while on the Monthly Plan, we’ll stop your monthly billing cycle and switch you to the Pay As You Go Plan.

About MailChimp Pricing Plans

About Monthly Plans

About the Forever Free Plan

To make sure you never run out of credits, you can set a threshold for minimum number of credits allowed in your account. Ask us to email you when your credits fall below that threshold, or choose to be automatically billed for a credit block of your choice.

Buy Credits

To purchase Pay As You Go credits, follow these steps.

  1. Click your profile name, and choose Account.

  2. In the navigation bar, click Billing and choose Monthly plans or credits.
    billing drop-down menu with cursor over monthly plans or credits

  3. Click Pay As You Go and choose a credit package.

  4. Review your transaction in the sidebar, type in your CVV, and click Complete Purchase.

Auto-Refill Credits

The auto-refill option helps streamline your billing process by making sure you always have enough credits in your account.

To automatically refill credits, follow these steps.

  1. Click your profile name, and choose Account.

  2. In the navigation bar, click Billing and choose Billing information.

  3. Under Pay As You Go Credit Refill, check the box next to Auto refill Pay As You Go credits.

  4. Use the drop-down menu to select the credit block you want to purchase when your credits are low.

  5. In the text field, enter a threshold number for minimum credits allowed in your account, and click Save.

When your credits drop below that threshold, we'll automatically bill your account for the credit block you chose. We recommend you maintain a store of credits equal to or greater than the number of planned sends.

Set Credit Alerts

If you don’t want to be automatically billed when your credits fall below a certain amount, you can choose to be notified by email instead.

To set an alert, follow these steps.

  1. Click your profile name, and choose Account.

  2. In the navigation bar, click Billing and choose Billing information.

  3. Under the Notifications heading, check the box next to Pay As You Go Alerts.

    In the text field, enter a threshold number for minimum credits allowed in your account, and click Save.  

When your credits fall below that threshold, we'll send you an email with a link to buy more credits.

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