MailChimp offers four different types of pricing plans: Forever Free, Monthly, Pay As You Go, and High-Volume. Whether you've got a large mailing list or you're just starting out, we have a pricing plan that will work for you.

Below we'll walk you through the different plan options to help you decide what will work best. If you still have questions, check out our plan features overview page or contact our support team for further assistance. To help determine your monthly costs based on your subscriber volume and estimated emails per month, try using our billing calculator.

In this article:

Forever Free

MailChimp's Forever Free plan allows you to send 12,000 total emails a month to up to 2,000 subscribers. This means you could send 6 times to 2,000 subscribers or 10 times to 1,200 subscribers at a time, however you can only send up to 2,000 total e-mails in a 24 hour period. At the top of the Account dashboard, we display a banner showing your current plan, number of subscribers, number of sends, remaining sends, and when the billing cycle resets.
view forever free plan in account settings

When you reach 2000 subscribers in your Forever Free account, you'll still be able to collect new subscribers and work in your account on your campaigns and lists, but a hold will be placed on sending to your list until you make a purchase. You'll need to upgrade to a paid plan or reduce your subscriber count to 2,000 or fewer total subscribers in order to continue sending.

On the Forever Free plan you have access to all of our standard design, list management, campaign tracking and setup tools. We do also require that all free accounts include a MonkeyRewards badge in your campaigns and signup forms. It's included by default in our templates, or we'll automatically add it for you. When an account is upgraded to a paid plan, the badge is automatically removed.

Monthly plan

Monthly plans are designed for users who send at least one campaign a month to their full list. Monthly billing is based on the total number of recipients saved across all lists under an account. It's not based on how many emails are sent in one month under an account. Billing for the monthly plan is automatic on the same day each month according to your start date.

Billing for monthly plans is determined by the total number of subscribers stored across all lists in an account. The subscriber count is based on the sum total of subscribers across all lists in your account. So, if you have 10 lists with 200 subscribers each, your accounts subscriber total is 2000. As each list in your account is independent and does not share information with other lists, duplicate subscribers are counted towards the subscriber total each time they appear in a list. If your total subscriber count is under 50,000 you can send as many campaigns as you need during your billing cycle. To estimate your costs for a monthly plan, use our billing calculator.

MailChimp handles monthly billing automatically when your list grows or shrinks, so if you go over or under your current plan you'll be able to keep sending without interruption. On your account's recurring billing date, we'll use the highest list total over the past 30 days to calculate the monthly charge. At the top of the Account dashboard, we display a banner showing your current plan, the current subscribers, number of subscribers last month, the number of emails you can send per month, and the maximum subscribers allotted.

choose monthly plan or buy credits in account settings

The number of subscribers last month is what we use to calculate your billing rate. Your bill is based on the highest total subscriber count your account hit during the last thirty days. If your list grows, we'll automatically upgrade the account just like we'll lower the monthly rate when the total count shrinks.


Your monthly billing rate is determined by the highest number of subscribers you had in your account over the last 31 days, even if you've reduced that number recently. To downgrade to a lower monthly billing tier, you need to have maintained the lower subscriber total for a complete 31-day billing cycle. The lower rate will appear at the end of that cycle.

Pay As You Go plan

Our pay as you go plan is designed for folks that send less frequently than once a month. Pay as you go plans allow you to purchase credits as needed, like a roll of stamps. Pay as you go email credits roll over from month to month and they do not expire.

If you're purchasing credits for a Pay As You Go plan, you'll need to purchase enough credits to send to your entire list. For example, if you want to send 15,000 emails, you'll need to purchase at least 15,000 credits because the 12,000 emails included on the free plan won't carry over.

Test emails cost one credit for Pay As You Go plans, so it's a good idea to account for these when calculating how many credits you'll need. To estimate your costs for the Monthly or Pay As You Go plans, use our billing calculator.


High-Volume plan

If you send millions of emails a month, every single month for your company or your clients, we do have a High-Volume plan option available. We'll need to see your past campaign history to make sure you keep clean lists and keep your bounce, opt-out, and spam complaint rates very low. Look through your past reports, and if you think you qualify, contact our Billing team to get that set up.

On the High-Volume plan, if you go over the number of emails you're allotted to send to in a billing cycle, you'll automatically be bumped up to the pricing plan that meets the number of emails you need to send per month.  

Additional pricing information

  • When you upgrade to a paid plan, any remaining sends (credits) from the free plan don't carry over. Those are intended only for trial purposes or sending to 2,000 subscribers or fewer. If you're choosing a monthly plan, select the plan that matches your list size.
  • If you're on a monthly plan and need to take a break from sending campaigns, you can pause the billing on your account. This temporarily stops your monthly billing cycle and disables sending privileges, but it leaves your account open so you can continue to work with campaigns, templates, lists, and reports.
  • When sending to your list, you are charged for sending to email addresses that hard bounce. After the first send we process these bounces for you and move them from your active list into the cleaned section of your list. Any addresses stored in the Cleaned or Unsubscribed section of your list will not be sent to and do not count towards your total subscriber count.
  • MailChimp's billing system bills you based on the peak list size in your account over the course of the past 30 days. Unfortunately, this means we can't accommodate quarterly, semiannual, or annual payments. Payments are determined by usage, which allows us to bill only for what you use and eliminates the need for contracts. For more pricing information, or to estimate your monthly costs, use our billing calculator.


Any account that adds AlterEgo will get a 10% discount just for being security conscious. Not a bad deal.

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