MailChimp's paid plans are designed to help you scale your marketing efforts once you reach more than 2,000 total subscribers.
Choose between two paid plan options: Monthly and Pay As You Go. Our Monthly Plan is designed for users who send at least one email campaign per month, while our Pay As You Go Plan is designed for users who send less frequently than once per month.
In this article, you'll learn how to upgrade your account.
Before You Start
Here are some things to know before you begin this process.
- To determine what type of plan is the best value for you, use our billing calculator to estimate your costs for a Monthly or Pay As You Go Plan.
- When you upgrade to a paid plan, the upgrade is immediate and you lose any remaining credits that you had while on the Forever Free plan.
Features of Paid Plans
When you upgrade from Forever Free to Monthly or Pay As You Go, you gain access to these paid account features:
- Advanced forms
The ability to fully customize signup forms and response emails.
- Inbox Preview
A tool that shows how your email campaign will look in different desktop and mobile email clients. Pro users get 1,000 free tokens to run previews per billing cycle, while Monthly Plans get 25 free tokens per billing cycle, and Pay As You Go and Forever Free Plans can purchase tokens.
- Predicted Demographics
Uses data science to predict the gender and age of your contacts. Predicted Demographics is included with MailChimp Pro, and is available to paid users who connect their online store.
- Send Time Optimization
Helps you take the guesswork out of deciding when to send an email campaign. This feature automatically determines the ideal sending time for each subscriber on your list.
- Social Profiles
An additional paid add-on that gathers social data about your list subscribers, such as whether they are on Facebook or Twitter.
The ability to send email campaigns to subscribers based on their time zones.
How to Upgrade in Account Settings
You can purchase a paid plan at any time by changing your billing plan on the Billing page in your account.
To upgrade or change your plan, follow these steps.
- Click your profile name, and choose
- Click the
Billing drop-down menu and choose
Monthly plans or credits.
- Click the radio button next to the plan type you want to purchase. We'll display the monthly rate based on the number of subscribers currently in your account.
Click Pay As You Go to expand the list of available credit packages.
- Review your transaction in the right sidebar, and add or edit your payment method.
- Type in your CVV, and click Complete Purchase.
How to Upgrade When Importing a List
To upgrade your account from an existing Monthly Plan to a higher Monthly Plan, you must import a list that raises your subscriber total above your current plan limit. This type of upgrade is not available on the Settings page because you only pay when the size of your list makes it necessary to upgrade.
When the number of subscribers in a list import exceeds the total number of subscribers allowed by your current plan, your plan is upgraded automatically, and we send a confirmation email to the account owner and any admins.
What Happens When You Upgrade
When you upgrade to a paid plan, any remaining sends from the Forever Free Plan don't carry over. Those are intended only for trial purposes or sending to 2,000 subscribers or fewer. If you're choosing a Monthly Plan, select the plan that matches your list size.
If you are currently on a Monthly Plan and switch to the Pay As You Go Plan, the change will occur immediately.
The switch from a Pay As You Go Plan to a Monthly Plan starts the monthly billing process immediately. If there are remaining Pay As You Go credits, they’ll be converted into MonkeyRewards credits and immediately applied to the Monthly Plan being purchased. If any credits remain after the initial purchase of the Monthly Plan, we will use the credits on the next monthly bill.