Export and Back Up Account Data

This feature requires Admin user level or higher.

Create and keep a backup of your entire account to safeguard your information from things like accidental list deletions. When you export your account, it preserves all of your account information, such as templates, campaigns, campaign stats and list data. You can also import some of this data if you've previously exported it, including subscriber lists and campaign templates. However, campaign reports can only be exported.

Export Your Account Data

  1. Click your profile name in the top-right corner of the screen to open the account drop-down menu and select  Account.
  2. Click the Settings drop-down menu and choose  Manage my data.
    Export my data option
  3. Click  Build My Data Backup.
    Cursor hovers over the Backup button.
    We'll bundle all of your data into a single ZIP file download for you. This may take a little while if you have a lot of data. We'll send you an email at the email address on file for your account when the file is ready for download.
  4. Click the link in the email to go to the Manage My Data page, and click Download My Account Data.
    Cursor hovers over the Download My Account Data button.
    The ZIP file needs to be downloaded from your MailChimp account and isn't included in the email.

Included in the Export

  • Lists, including subscribed, unsubscribed, and cleaned addresses in separate files.
  • Campaign reports, including aggregated data for opens and clicks.
  • Subscriber-level campaign reports, such as "who opened" and "who clicked" for all campaigns in your account.
  • Opens by location (geodata) information for each sent campaign.
  • HTML files for templates.
  • HTML and .txt files for campaigns.

We don't keep deleted lists around if you choose to delete them. If you delete a list, we assume you don't want us hosting that information. This means that if you're going to delete a list, make sure that you've got a backup if there's the tiniest chance that you'll want to work with that list again. Check out the Dangers of Deleting Lists.

If you have your own database system, you'll still need to have subscriber data stored in MailChimp so we can track your stats and have unsubscribes and bounces managed by MailChimp, but you can use our API to keep your system in synch with your MailChimp list.

Our Backup Processes

Every user's information is stored on a database shard. Each shard has two separate machines: one active machine that's handling the day-to-day activity and an inactive machine that is synched up and waiting to step in just in case something goes wrong. There's a third machine in a separate geographical location a few seconds behind these two machines. On top of all of that, we make a full backup of the entire shard every day, just in case something happens to our active machine and our inactive machine and the backup. Most system problems aren't even noticed by anyone not in MailChimp HQ. If there's a severe and catastrophic hardware failure, we have multiple layers of backup that we can use to restore as much data as possible.

We're continually evaluating our backup system to keep an eye on things and adding additional layers of backup to protect your data.

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