What’s New in MailChimp

Does a feature in MailChimp look different from the last time you used it? We update the MailChimp application every month or so to add new features and improve existing ones.

This article provides a high-level overview of what we've done in each update. You'll find descriptions of new or updated features, along with links to our Knowledge Base articles that explain how to use them.

MailChimp 11.4 - August 10, 2016

11.4 brings you a new Automation workflow and some billing improvements. Plus, we added Snapchat as an option in our Social Follow content blocks!

First-Time Customer Workflow

Automation workflows now include a first-time customer option. This is helpful if you want to send a welcome series when a customer makes their first purchase. The workflow comes equipped with three default emails, including a product recommendation follow-up, but you can customize it to fit your needs.

About Automation Workflow Types

Tax ID or VAT Field for Receipts and Invoices

Users can now elect to display their tax ID or VAT number on their receipts.

Pricing for International, non-U.S., and Other Currencies

Change Your Account Billing Settings

Larger Top-Off Quantities for Mandrill Users

Mandrill users now have the option to choose larger quantities of top-off credit blocks, and can now auto-refill up to 100 additional credit blocks.

Add or Remove Mandrill

Snapchat Social Follow Option

Users now have Snapchat as an option for Social Follow content blocks. Add the icon to your campaigns to make it easy for your subscribers to find you on Snapchat.

Use Social Follow Content Blocks

MailChimp 11.3 - July 20, 2016

Our 11.3 release brings a new look for our login process and some improvements to our e-commerce features, including MailChimp For Shopify.

Improvements to MailChimp for Shopify

Now, when you disconnect a store in Shopify, the MailChimp app will remain in your Shopify account until you choose to remove it. This is helpful for users who have more than one MailChimp account integrated with Shopify.

Use MailChimp for Shopify

Invoices for Accounting Purposes

Users can now elect to have their receipts display as invoices for accounting purposes by editing their account billing settings.
Change Your Account Billing Settings

MailChimp 11.2 - June 1, 2016

Our 11.2 release has several new features that will give e-commerce users new tools to encourage purchases from their subscribers. With this release, users can also set up SMS two-factor authentication.

Our e-commerce features are available for paid users who have API 3.0 e-commerce data in their account. This includes data from custom API 3.0 integrations, as well as MailChimp for Shopify, MailChimp for Magento, and MailChimp for BigCommerce. 

Abandoned Cart
Automation workflows now include an Abandoned Cart option that will send an email to recipients 6 or 24 hours after they’ve abandoned their carts. MailChimp for Magento and MailChimp for BigCommerce currently don't support this feature.

Create an Abandoned Cart Workflow

Product Recommendations
Add Product Recommendations to your campaigns and Automation workflows. We’ll pull in products from your store that are likely to interest your subscribers, based on their e-commerce data.

About Product Recommendations

SMS Verification
You can now secure your account with SMS verification. We’ll send a passcode to your phone to type in after you’ve provided your username and password. Plus, as a bonus, you’ll get a 10% discount just for adding two-factor authentication to your account.

Set Up Two-Factor Authentication with SMS

MailChimp 11.1 - May 11, 2016

11.1 includes even more enhancements to our powerful Automation feature, as well as additional purchase data for MailChimp for Shopify users, and we've eased the setup process for Twitter's Lead Generation Cards.

Automation

The re-engagement workflow will send emails to your subscribers who haven’t purchased something from you in 60, 90, and 120 days. We’ve also included helpful design tweaks, like trend percentages that show the recent performance of your workflow compared to the previous historical average, as well as the Started and Last Edited time for your workflow.  
About Automation

Purchase Data

E-commerce reports now expose more data for users who have set up MailChimp for Shopify. Data includes Order History and Product Activity.
View MailChimp for Shopify Purchase Data

Twitter's Lead Generation Cards
You can now create a Twitter Lead Generation Card in your MailChimp account, making it easier to encourage your Twitter followers to become MailChimp subscribers.
Use Twitter's Lead Generation Cards to Grow Your List

MailChimp 11.0 - April 20, 2016

Release 11.0 includes several new enhancements to our paid Automation feature to guide you through the workflow setup.

Industry-Specific Workflows
We’ve added workflows that are specific to certain industries to make it easier to find the workflow you want to use. Each workflow offers a preset number of emails and triggers to get you started, but they can be changed.
About Automation Workflow Types

Trigger Options
Automation triggers are now more flexible. You can set triggers for individual emails in a workflow instead of the entire workflow.

Edit Automation Emails

Edit Email Content
You can now drag and drop content on the Emails step to update content in paused or draft emails more quickly.
Edit an Active Automation Workflow

MailChimp 10.9 – March 30, 2016

With 10.9, users with MailChimp Pro will have access to our powerful Predicted Demographics feature that provides insight into the age and gender of subscribers. We’ve also updated the API and how we handle adding accidental unsubscribes back to your list.

Predicted Demographics
Predicted Demographics is a MailChimp Pro feature that uses data science to determine the gender and age of your subscribers. Use it to analyze campaign engagement, create advanced segments, and refine your marketing strategy.

About Predicted Demographics

API 3.0 Updates
We’ve updated API 3.0 to include new e-commerce endpoints, the ability to manage webhooks, and more.

Check out available API methods for e-commerce orders

Learn more about webhooks in API 3.0.

Add Back Accidental Unsubscribes
Up until this release, if you accidentally unsubscribed email addresses, you had to individually delete each address before you could add them back to your list. Now, if a subscriber has been unsubscribed by an admin, you can add them back in bulk.

Add an Unsubscribed Address Back to a List

MailChimp 10.8 - March 16, 2016

In this release, we've brought Mandrill, our powerful delivery service, into the MailChimp application to allow users to more easily manage their bulk and transactional email plans in one account.

Mandrill allows you to send personalized, one-to-one e-commerce emails, and automated transactional emails like password resets, order confirmations, and welcome messages.

Learn more about Mandrill.

MailChimp 10.7 - February 10, 2016

With 10.7, the powerful new Inbox Preview tool is available to all users. We also enhanced signup forms, Pay As You Go billing, and a few other things.

Inbox Preview

We've replaced Inbox Inspector with the faster and more powerful Inbox Preview tool. Inbox Preview allows you to see how your campaign will look in different email clients as part of your regular Campaign Builder workflow. Previews are included in all Monthly Plans, while Forever Free and Pay As You Go accounts will receive a free trial.

Embedded Signup Forms

Now, signup forms are easier to design, translate, and use.

  • Our Super Slim embedded form is available in a mobile-responsive, horizontal version.

  • The Subscriber Popup form has an editable field label for email address, so you can change or translate it.

Pay As You Go Billing Updates

We made a few changes to make the billing process easier for Pay As You Go users.

  • Turn on notifications to let an account user know when your Pay As You Go credits get low.

  • Set up auto-pay to repurchase credits when your balance is low.

Improvements for International Users

Try out these refinements that simplify translation and account management for international users.

  • Edit placeholder text in the Translate It tab of the Form Builder.

  • Change or translate link text in Social Share content blocks for a more custom look.  

  • Set your account to display a 24 hour time in Account details.

Account Recovery

To make the account recovery process easier, you can use SMS verification to retrieve account information..

API Updates

10.7 continues to improve API 3.0, and adds additional features and functionality. For additional information, visit http://developer.mailchimp.com/.

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