Does a feature in MailChimp look different from the last time you used it? We update the MailChimp application every month or so to add new features and improve existing ones.
This article provides a high-level overview of what we've done in each update. You'll find descriptions of new or updated features, along with links to our Knowledge Base articles that explain how to use them.
MailChimp 11.5 - September 7, 2016
Our 11.5 release brings a brand new look to the Recipients step of the Campaign Builder, plus improvements to MailChimp for Shopify, and more.
Recipients Step Redesign
The Recipients step has a new look, and some new functionality. Now, you can now choose to send one of several pre-built subscriber segments, like New Subscribers or Potential Customers. We do all the legwork on this, so you have updated segments based on your list data all ready to go when you send a campaign.
Shopify Landing Page
We moved the MailChimp for Shopify landing page into the app, so you can manage the integration from your MailChimp account. This should make connecting or disconnecting your Shopify stores a whole lot easier!
Share Report Module
Sharing your campaign reports just got easier with our sharing tool. Now, you can share a password-protected link to your full campaign report, and your colleagues don’t need a MailChimp account to view it. Pretty cool, right?
MailChimp 11.4 - August 10, 2016
11.4 brings you a new Automation workflow and some billing improvements. Plus, we added Snapchat as an option in our Social Follow content blocks!
First-Time Customer Workflow
Automation workflows now include a first-time customer option. This is helpful if you want to send a welcome series when a customer makes their first purchase. The workflow comes equipped with three default emails, including a product recommendation follow-up, but you can customize it to fit your needs.
Tax ID or VAT Field for Receipts and Invoices
Users can now elect to display their tax ID or VAT number on their receipts.
Larger Top-Off Quantities for Mandrill Users
Mandrill users now have the option to choose larger quantities of top-off credit blocks, and can now auto-refill up to 100 additional credit blocks.
Snapchat Social Follow Option
Users now have Snapchat as an option for Social Follow content blocks. Add the icon to your campaigns to make it easy for your subscribers to find you on Snapchat.
MailChimp 11.3 - July 20, 2016
Our 11.3 release brings a new look for our login process and some improvements to our e-commerce features, including MailChimp For Shopify.
Improvements to MailChimp for Shopify
Now, when you disconnect a store in Shopify, the MailChimp app will remain in your Shopify account until you choose to remove it. This is helpful for users who have more than one MailChimp account integrated with Shopify.
Invoices for Accounting Purposes
Users can now elect to have their receipts display as invoices for accounting purposes by editing their account billing settings.
Change Your Account Billing Settings
MailChimp 11.2 - June 1, 2016
Our 11.2 release has several new features that will give e-commerce users new tools to encourage purchases from their subscribers. With this release, users can also set up SMS two-factor authentication.
Our e-commerce features are available for paid users who have API 3.0 e-commerce data in their account. This includes data from custom API 3.0 integrations, as well as MailChimp for Shopify, MailChimp for Magento, and MailChimp for BigCommerce.
Automation workflows now include an Abandoned Cart option that will send an email to recipients 6 or 24 hours after they’ve abandoned their carts. MailChimp for Magento and MailChimp for BigCommerce currently don't support this feature.
Add Product Recommendations to your campaigns and Automation workflows. We’ll pull in products from your store that are likely to interest your subscribers, based on their e-commerce data.
You can now secure your account with SMS verification. We’ll send a passcode to your phone to type in after you’ve provided your username and password. Plus, as a bonus, you’ll get a 10% discount just for adding two-factor authentication to your account.
MailChimp 11.1 - May 11, 2016
11.1 includes even more enhancements to our powerful Automation feature, as well as additional purchase data for MailChimp for Shopify users, and we've eased the setup process for Twitter's Lead Generation Cards.
The re-engagement workflow will send emails to your subscribers who haven’t purchased something from you in 60, 90, and 120 days. We’ve also included helpful design tweaks, like trend percentages that show the recent performance of your workflow compared to the previous historical average, as well as the
Last Edited time for your workflow.
E-commerce reports now expose more data for users who have set up MailChimp for Shopify. Data includes
Order History and
View MailChimp for Shopify Purchase Data
Twitter's Lead Generation Cards
You can now create a Twitter Lead Generation Card in your MailChimp account, making it easier to encourage your Twitter followers to become MailChimp subscribers.
Use Twitter's Lead Generation Cards to Grow Your List
MailChimp 11.0 - April 20, 2016
Release 11.0 includes several new enhancements to our paid Automation feature to guide you through the workflow setup.
We’ve added workflows that are specific to certain industries to make it easier to find the workflow you want to use. Each workflow offers a preset number of emails and triggers to get you started, but they can be changed.
About Automation Workflow Types
Automation triggers are now more flexible. You can set triggers for individual emails in a workflow instead of the entire workflow.
Edit Email Content
You can now drag and drop content on the Emails step to update content in paused or draft emails more quickly.
Edit an Active Automation Workflow
MailChimp 10.9 – March 30, 2016
With 10.9, users with MailChimp Pro will have access to our powerful Predicted Demographics feature that provides insight into the age and gender of subscribers. We’ve also updated the API and how we handle adding accidental unsubscribes back to your list.
Predicted Demographics is a MailChimp Pro feature that uses data science to determine the gender and age of your subscribers. Use it to analyze campaign engagement, create advanced segments, and refine your marketing strategy.
API 3.0 Updates
We’ve updated API 3.0 to include new e-commerce endpoints, the ability to manage webhooks, and more.
Add Back Accidental Unsubscribes
Up until this release, if you accidentally unsubscribed email addresses, you had to individually delete each address before you could add them back to your list. Now, if a subscriber has been unsubscribed by an admin, you can add them back in bulk.
MailChimp 10.8 - March 16, 2016
In this release, we've brought Mandrill, our powerful delivery service, into the MailChimp application to allow users to more easily manage their bulk and transactional email plans in one account.
Mandrill allows you to send personalized, one-to-one e-commerce emails, and automated transactional emails like password resets, order confirmations, and welcome messages.