What’s New in MailChimp

Does a feature in MailChimp look different from the last time you used it? We update the MailChimp application every month or so to add new features and improve existing ones.

This article provides a high-level overview of what we've done in each update. You'll find descriptions of new or updated features, along with links to our Knowledge Base articles that explain how to use them.

MailChimp 11.7 - October 26, 2016

Our 11.7 release brings some exciting additions to existing features, including a brand new look for the Dashboard.


You may have noticed your MailChimp Dashboard has looked pretty much the same for a while. Well, with this release, the Dashboard gets a whole new look and some new functionality. Now you can easily monitor your campaign performance, and watch your audience grow. If you're an e-commerce user, you can even track your orders and revenue. Pretty convenient, right?

About Your Dashboard

Supporter Re-Engagement Workflow

Our supporter re-engagement workflow is geared toward nonprofits, and designed to help you reconnect with previous supporters who haven’t donated to your organization in a while. Customize the series to your needs, remind supporters of your mission, and share ways to donate to your cause.

About Automation Workflow Types

Product Content Blocks

Now you can insert products from any of your connected stores in your campaigns with Product content blocks. Choose which products you want to show, and we’ll pull in the product image, price, and URL from your store.

Use Product Content Blocks

MailChimp 11.6 - September 28, 2016

Our 11.6 release brings a new Automation workflow series, and the ability to add background images to campaigns.

Abandoned Cart Workflow Series

Our new abandoned cart workflow includes a series of emails to help you follow up with your potential customers. The series is made up of three customizable emails:

  • We saved your cart for you.
  • You still have an item in your cart.
  • Are you still interested in purchasing?

Add an Abandoned Cart Series

Background Images in Campaigns

Now, you can add background images to your campaigns or automated emails. Add your image, customize it, then overlay it with your campaign content to take your designs to the next level.

Add a Background Image to a Campaign

MailChimp 11.5 - September 7, 2016

Our 11.5 release brings a brand new look to the Recipients step of the Campaign Builder, plus improvements to MailChimp for Shopify, and more.   

Recipients Step Redesign

The Recipients step has a new look, and some new functionality. Now, you can now choose to send one of several pre-built subscriber segments, like New Subscribers or Potential Customers. We do all the legwork on this, so you have updated segments based on your list data all ready to go when you send a campaign.

About Pre-Built Segments

Shopify Landing Page

We moved the MailChimp for Shopify landing page into the app, so you can manage the integration from your MailChimp account. This should make connecting or disconnecting your Shopify stores a whole lot easier!

Use MailChimp for Shopify

Share Report Module

Sharing your campaign reports just got easier with our sharing tool. Now, you can share a password-protected link to your full campaign report, and your colleagues don’t need a MailChimp account to view it. Pretty cool, right?

Share a Campaign Report

MailChimp 11.4 - August 10, 2016

11.4 brings you a new Automation workflow and some billing improvements. Plus, we added Snapchat as an option in our Social Follow content blocks!

First-Time Customer Workflow

Automation workflows now include a first-time customer option. This is helpful if you want to send a welcome series when a customer makes their first purchase. The workflow comes equipped with three default emails, including a product recommendation follow-up, but you can customize it to fit your needs.

About Automation Workflow Types

Tax ID or VAT Field for Receipts and Invoices

Users can now elect to display their tax ID or VAT number on their receipts.

Pricing for International, non-U.S., and Other Currencies

Change Your Account Billing Settings

Larger Top-Off Quantities for Mandrill Users

Mandrill users now have the option to choose larger quantities of top-off credit blocks, and can now auto-refill up to 100 additional credit blocks.

Add or Remove Mandrill

Snapchat Social Follow Option

Users now have Snapchat as an option for Social Follow content blocks. Add the icon to your campaigns to make it easy for your subscribers to find you on Snapchat.

Use Social Follow Content Blocks

MailChimp 11.3 - July 20, 2016

Our 11.3 release brings a new look for our login process and some improvements to our e-commerce features, including MailChimp For Shopify.

Improvements to MailChimp for Shopify

Now, when you disconnect a store in Shopify, the MailChimp app will remain in your Shopify account until you choose to remove it. This is helpful for users who have more than one MailChimp account integrated with Shopify.

Use MailChimp for Shopify

Invoices for Accounting Purposes

Users can now elect to have their receipts display as invoices for accounting purposes by editing their account billing settings.
Change Your Account Billing Settings

MailChimp 11.2 - June 1, 2016

Our 11.2 release has several new features that will give e-commerce users new tools to encourage purchases from their subscribers. With this release, users can also set up SMS two-factor authentication.

Our e-commerce features are available for paid users who have API 3.0 e-commerce data in their account. This includes data from custom API 3.0 integrations, as well as MailChimp for Shopify, MailChimp for Magento, and MailChimp for BigCommerce. 

Abandoned Cart
Automation workflows now include an Abandoned Cart option that will send an email to recipients 6 or 24 hours after they’ve abandoned their carts. MailChimp for Magento and MailChimp for BigCommerce currently don't support this feature.

Create an Abandoned Cart Workflow

Product Recommendations
Add Product Recommendations to your campaigns and Automation workflows. We’ll pull in products from your store that are likely to interest your subscribers, based on their e-commerce data.

About Product Recommendations

SMS Verification
You can now secure your account with SMS verification. We’ll send a passcode to your phone to type in after you’ve provided your username and password. Plus, as a bonus, you’ll get a 10% discount just for adding two-factor authentication to your account.

Set Up Two-Factor Authentication with SMS

MailChimp 11.1 - May 11, 2016

11.1 includes even more enhancements to our powerful Automation feature, as well as additional purchase data for MailChimp for Shopify users, and we've eased the setup process for Twitter's Lead Generation Cards.


The re-engagement workflow will send emails to your subscribers who haven’t purchased something from you in 60, 90, and 120 days. We’ve also included helpful design tweaks, like trend percentages that show the recent performance of your workflow compared to the previous historical average, as well as the Started and Last Edited time for your workflow.  
About Automation

Purchase Data

E-commerce reports now expose more data for users who have set up MailChimp for Shopify. Data includes Order History and Product Activity.
View MailChimp for Shopify Purchase Data

Twitter's Lead Generation Cards
You can now create a Twitter Lead Generation Card in your MailChimp account, making it easier to encourage your Twitter followers to become MailChimp subscribers.
Use Twitter's Lead Generation Cards to Grow Your List

MailChimp 11.0 - April 20, 2016

Release 11.0 includes several new enhancements to our paid Automation feature to guide you through the workflow setup.

Industry-Specific Workflows
We’ve added workflows that are specific to certain industries to make it easier to find the workflow you want to use. Each workflow offers a preset number of emails and triggers to get you started, but they can be changed.
About Automation Workflow Types

Trigger Options
Automation triggers are now more flexible. You can set triggers for individual emails in a workflow instead of the entire workflow.

Edit Automation Emails

Edit Email Content
You can now drag and drop content on the Emails step to update content in paused or draft emails more quickly.
Edit an Active Automation Workflow

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