If you're looking at this page, your account has probably received a warning about a high unsubscribe rate from a recent campaign.
Why did I get a warning?
The unsubscribe warning is a “heads up” that some of your subscribers no longer wish to receive your campaigns. High unsubscribe rates can hurt your reputation and deliverability. If you receive more than a handful of warnings, it’s a sign of larger issues that could start to affect the account standing.
When someone clicks the unsubscribe link in your campaign, they are automatically removed from the list the campaign was sent to.
Continued high unsubscribe rates could harm your sending reputation, and we’d recommend re-evaluating your email marketing process to prevent further issues.
What does this mean?
A rising unsubscribe rate could lead to account suspension. If that happens, you’ll receive an email from the compliance team. They'll ask about your list collection process and ask for other details about your list. Keep in mind that unless you receive a suspension notice, the account is not suspended; we just wanted to notify you so you’d have a chance to investigate.
What should I do now?
To help keep the account clear of any future issues, you'll want to check into what could have caused this. These articles will help you identify what happened in your case:
For now, there’s no need to contact our Compliance Team. If you have questions about warnings, you can contact our Compliance Team by logging into your account and selecting Account > Account Status. If a warning has been issued, you'll be able to fill out a form to contact our team. We respond to requests in the order that they are received. Most emails receive a response within a couple of hours (our office hours are Mon-Fri, 9am-5pm EST).