We've got a ton of great merge tags to help you personalize and customize your campaigns and list forms. Use this cheat sheet as a quick reference for each merge tag available in MailChimp.

For more details on how to use merge tags in MailChimp, take a look at our Getting Started with Merge Tags article or our How To Use Merge Tags downloadable guide.

Contents


Merge tags for campaigns

Use the merge tags in this section in any type of MailChimp campaign (Regular Ol', Plain-Text, A/B Split, and RSS-Driven).

*|ARCHIVE|*
Pulls in the link to your campaign archive page.
*|CAMPAIGN_UID|*
Displays the unique "id" parameter from your campaign archive url.
*|REWARDS|*
Adds the MonkeyRewards badge to your campaign.
*|REWARDS_TEXT|*
Adds a text-only version of the Rewards link.
*|MC:TRANSLATE|*
Inserts links to translate your campaign archive into different languages.
*|TRANSLATE:xx|*
Adds links for translating your campaign archive from one language, xx. All other available languages will be listed for your subscribers to choose from. See an example.
*|MC_LANGUAGE|*
Displays the language code for a particular subscriber. For example, if your subscriber's language is set to English, the merge tag output will display the code en. Use this merge tag to show conditional content based on subscribers' language settings.
*|MC_LANGUAGE_LABEL|*
Displays the language for a particluar subscriber. All language labels appear in English. For example, if your subscriber's language is set to German it will appear as German instead of Deutsch.
*|DATE:|*
Displays the campaign send time or displays the current time if the campaign is still in Draft status. Date information displays based based on your settings in the My Defaults section of your account.

Use *|DATE:FORMAT|* to show the current date in a given format. For example, *|DATE:d/m/y|* where d is replaced by the day, m by the month, and y by the year. View a full reference of date options on the PHP website (http://us3.php.net/manual/en/function.date.php). Not available for Autoresponders.

*|LIST:RECENTX|*
Displays a list of links for your recent campaign archive pages. Campaigns listed are based on the list you've chosen on the Recipients step of the Campaign Builder. X is the number of campaigns to show. If a value for X isn't included, we'll pull in the 5 most recent campaigns by default.
*|MC:SUBJECT|*
Displays the campaign's subject line as specified on the Setup step of the Campaign Builder.
*|MC:TOC|*
Creates a linked table of contents in your campaign.
*|MC:TOC_TEXT|*
Creates a table of contents in your campaigns as unlinked text.
*|POLL:RATING:x|* *|END:POLL|*
Creates and records subscriber responses to a question using a rating scale of 1-10. See an example.
*|QRCOUPON:XXX:YY:ZZ|*
Generates a unique QR code coupon for each of your subscribers. X is the description of the coupon, Y is the number of times it can be used, and Z is the size of the coupon.
*|LOCAL:EVENTS|*
Pulls in local events from Eventful into your content.
*|LOCAL:DEALS|*
Pulls local Groupon deals into your content. Take a look at this article for more information.

Feed merge tags

Use these merge tags to add RSS content to any of your campaigns. See examples.

*|FEED:xxx|*
Populates any campaign with the indicated RSS feed by replacing xxx with your feed URL. Multiple instances of this tag can be set up and used within a single campaign. More information on how to pull feed items into a Regular Ol' Campaign.
*|FEEDBLOCK:URL|* and *|END:FEEDBLOCK|*
Replace URL with your RSS feed's URL.

If you want to use individual FEEDITEM merge tags, use *|FEEDBLOCK:URL|* and *|END:FEEDBLOCK|* as your opening and closing tags surrounding the following items you want to include. The stuff between gets replicated for each post from your feed.

*|FEEDITEMS:[$count=n,$category=xx]|*
Pulls in and displays only blog posts tagged with the designated category. Replace xx with the category exactly as it appears on your blog, including spaces and punctuation.

Feed specific

*|FEED:TITLE|*
The title of the RSS feed.
*|FEED:DATE|*
The publish date of the feed.
*|FEED:URL|*
The URL for the feed as a whole, if provided.
*|FEED:http://blog.example.com[$category=example]|*
Pulls in and displays only the posts from a specific category on your feed.
*|FEED:DESCRIPTION|*
The feed description, if provided.
*|FEED:POSTS|*
Displays the posts on your RSS feed. The default number of posts is 5.
*|FEED:POSTS[$count=3,$content=full]|*
Limits the number of posts on your RSS feed.

Item specific

*|FEEDITEM:TITLE|*
The title of the RSS item.
*|FEEDITEM:URL|*
The URL for the RSS item.
*|FEEDITEM:DATE|*
The date the RSS item was published.

This tag allows you to include date formatting options, which are available at php.net.

*|FEEDITEM:AUTHOR|*
The name of the author for the RSS item, if provided.
*|FEEDITEM:COMMENTS_URL|*
The URL for comments on your post, if provided.
*|FEEDITEM:CATEGORIES|*
A comma-separated list of the categories (tags and "posted in") for the RSS item.
*|FEEDITEM:CONTENT|*
A short summary of the RSS item content in HTML format.
*|FEEDITEM:CONTENT_FULL|*
The full content for the RSS item in HTML format, if provided.
*|FEEDITEM:CONTENT_TEXT|*
A short summary of the RSS item content in plain-text format.
*|FEEDITEM:CONTENT_FULL_TEXT|*
The full content for the RSS item in plain-text format, if provided.
*|FEEDITEM:IMAGE|*
Lets you pull in images and format them to match your layout.
*|FEEDITEM:ENCLOSURE|*
A link to files attached to your post (like a podcast) with an icon, file name, and file size.
*|FEEDITEM:ENCLOSURE_URL|*
The URL for any attached file.
*|FEEDITEM:SOURCE|*
A link to the external "source" of this item, if one is provided.
*|FEEDITEM:SOURCE_TITLE|*
The title of your source URL.
*|FEEDITEM:LIKE|*
Adds a Facebook Like button for the particular item.
*|FEEDITEM:TWITTER|*
Adds a Tweet button for the particular item.
*|FEEDITEM:TUMBLR|*
Adds a Tumblr Button for a particular feed item.
*|FEEDITEM:PLUSONE|*
Adds a Google+ button for a particular feed item.
*|FEEDITEM:INSTAPAPER|*
Adds Instapaper's Read Later button for a particular feed item.

Merge tags for A/B Split campaigns

*|GROUP:X|* *|END:GROUP|*
Runs an A/B split test campaign based on your newsletter content where X is either A (for Group A) or B (for Group B). See an example.

Merge tags for RSS-Driven campaigns

Automagical formatting

With Automagical formatting, you can quickly pull in your RSS content and go. We'll take care of the formatting for you.

*|RSS:POSTS_HTML|* and *|RSS:POSTS|*
Creates a progressively generated set of summaries for all of your posts in HTML format. Also displays the Title, Date, Author, Comments, Facebook, Google+, and Twitter sharing buttons. If you want to remove any of these options, you can set up RSS items individually.
*|RSS:POSTS_FULL|* and *|RSS:POSTS_HTML_FULL|*
Creates a progressively generated set of your full posts in HTML format. Also displays the Title, Date, Author, Comments, Facebook, Google+, and Twitter sharing buttons. If you want to remove any of these options, you can set up RSS items individually.
*|RSS:POSTS_TEXT|*
Creates a progressively generated set of summaries for all of your posts in text format. Also displays the Title, Date, Author, a URL to your post, and a URL to comments on the post.
*|RSS:POSTS_TEXT_FULL|*
Creates a progressively generated set of your full posts in text format. Also displays the Title, Date, Author, a URL to your post, and a URL to comments on the post.
*|RSS:RECENT|*
Generates links for the 5 posts published previous to those included in your current campaign.
*|RSS:RECENTxxx|*
Generates links for the posts published previous to those included in your current campaign. Replace xxx with the number of posts you'd like to display.

Merge tags for feeds

If you want more control over what content shows up in your campaign, use these tags to indicate which elements of your RSS feed to include in your campaign.

*|RSSFEED:TITLE|*
Displays the title of the RSS feed.
*|RSSFEED:DATE|*
The date the RSS item was published.

This tag allows you to include date formatting options, which are available at php.net.

*|RSSFEED:URL|*
Displays the URL for the feed as a whole, if provided.
*|RSSFEED:DESCRIPTION|*
Displays the feed description, if provided.

Merge tags for RSS items

If you want to use individual RSS:ITEM merge tags, use *|RSSITEMS:|* and *|END:RSSITEMS|* as your opening and closing tags surrounding the following items you want to include. The stuff between gets replicated for each post from your feed.

*|RSSITEM:TITLE|*
Displays the title of the RSS item.
*|RSSITEM:URL|*
Displays the URL for the RSS item.
*|RSSITEM:DATE|*
The date the RSS item was published.

This tag allows you to include date formatting options, which are available at php.net.

*|RSSITEM:AUTHOR|*
Displays the name of the author for the RSS item, if provided.
*|RSSITEM:COMMENTS_URL|*
Displays the URL for comments on your post, if provided.
*|RSSITEM:CATEGORIES|*
Displays a comma-separated list of the categories (tags and "posted in") for the RSS item.
*|RSSITEM:CONTENT|*
Displays a short summary of the RSS item content in HTML format.
*|RSSITEM:CONTENT_FULL|*
Displays the full content for the RSS item in HTML format, if provided.
*|RSSITEM:CONTENT_TEXT|*
Displays a short summary of the RSS item content in plain-text format.
*|RSSITEM:CONTENT_FULL_TEXT|*
Displays the full content for the RSS item in plain-text format, if provided.
*|RSSITEM:IMAGE|*
Pulls in images from the RSS item. Images are pulled in and displayed at their original size, they can't be formatted or resized within the campaign.
*|RSSITEM:ENCLOSURE|*
Displays a link to a file you've attached to your RSS post (like a podcast) with an icon, file name, and file size.
*|RSSITEM:ENCLOSURE_URL|*
Displays the URL for the attached file.
*|RSSITEM:SOURCE|*
Displays a link to the external "source" of this item, if one is provided.
*|RSSITEM:SOURCE_TITLE|*
Displays the title of your source URL.

Social RSS merge tags

*|RSSITEM:SHARE|*
Adds icons to share the RSS item on popular social networking sites.
*|RSSITEM:SHARE:Facebook,Twitter,Digg|*
You can specify which social networks your subscribers can share the item on. Take a look at this article for a full list of social sites.
*|RSSITEM:LIKE|*
Adds a Facebook Like button that allows a subscriber to like a specific RSS item.
*|RSSITEM:LIKE_TEXT|*
Adds a text version of the Facebook Like feature for subscribers to like a specific RSS item from your campaign.
*|RSSITEM:TWITTER|*
Adds a Tweet button that allows a subscriber to share a specific RSS item on Twitter.
*|RSSITEM:TWITTER_TEXT|*
Adds a text version of the Tweet feature for subscribers to tweet a specific RSS item from your campaign.
*|RSSITEM:TUMBLR|*
Adds a Tumblr button that allows a subscriber to share a specific RSS item.
*|RSSITEM:TUMBLR_TEXT|*
Adds a text version of the Tumblr share feature for subscribers to share a particular RSS item on Tumblr.
*|RSSITEM:PLUSONE|*
Adds a Google+ button for the particular RSS item.
*|RSSITEM:PLUSONE_TEXT|*
Adds a text version of the Google+ button to share a particular RSS item.
*|RSSITEM:INSTAPAPER|*
Adds Instapaper's Read Later button for a given RSS item.
*|RSSITEM:INSTAPAPER_TEXT|*
Adds a text version of Instapaper's Read More button.

Merge tags for personalization

Use these merge tags to display subscriber information in your campaigns, list forms, and response emails. The list below contains the most common merge tags used for personalization, but you're welcome to use any merge tags from your list!

*|FNAME|*
Populates your subscriber's first name when available in your list.
*|LNAME|*
Populates your subscriber's last name when available in your list.
*|EMAIL|*
Populates your subscriber's email address.

Merge tags for subject lines

These merge tags add details about your list, contact information, current date, etc. While they're perfect for subject lines, you can also use them in the content of your campaigns and list forms/emails too!

*|LIST:NAME|*
Displays the name of your list.
*|LIST:COMPANY|*
Displays the name of your company or organization as set in the Required Email Footer Content for your list
*|LIST:SUBSCRIBERS|*
Displays the number of subscribers in your list in text format.
*|USER:COMPANY|*
Displays the company or organization name listed under Administrator contact info in your MailChimp account.
*|MC:DATE|*
Displays MM/DD/YYYY or DD/MM/YYYY based on your settings in the My Defaults section of your account.
*|CURRENT_YEAR|*
Displays the current year. This is helpful if you have a copyright date on your campaign that you don't want to have to remember to change each year.

Merge tags for footers

These merge tags grab essential information about your list from the Required Email Footer Content in your MailChimp account. While they're built for the footer of your MailChimp campaigns, they can be used anywhere in your campaign.

*|UNSUB|*
Gives your subscribers the opportunity to unsubscribe from your list. (Required by law and our Terms of Use.).
*|LIST:DESCRIPTION|*
Pulls in your list's permission reminder.
*|EMAIL|*
Populates your subscriber's email address and is usually seen in the unsubscribe link:
<a href="*|UNSUB|*">Unsubscribe</a> *|EMAIL|* from this list.<br />
Lets subscribers know which email address they'll be removing from your list if they click to unsubscribe.
*|HTML:LIST_ADDRESS_HTML|*
Pulls in your mailing address and the "Add us to your address book" link that points to the vcard (.vcf) file with your address details.
*|LIST:ADDRESS_VCARD|*
Adds a standalone "Add us to your address book" link to your campaign.
*|LIST:NAME|*
Pulls in the name of your list.
*|ABOUT_LIST|*
Creates a link to the About Your List page.
*|LIST:UID|*
Pulls in the "id" parameter from your list's hosted forms. This is your list's unique ID.
*|LIST:URL|*
Pulls in the website URL set in the Required Email Footer Content for this list.
*|LIST:ADDRESS|*
Inserts your company/organization postal mailing address or PO Box as plain text.
*|LIST:PHONE|*
Inserts your company/organization telephone number.
*|LIST:COMPANY|*
Inserts your company/organization name.
*|LIST:EMAIL|*
Inserts your default "Reply-To" Email set in the List name & defaults for this list.
*|ABUSE_EMAIL|*
Inserts the email address located in the Required Email Footer Content for this list.
*|LIST:SUBSCRIBE|*
Adds the URL for your list's hosted subscribe form. Learn More.
*|UPDATE_PROFILE|*
Gives your subscribers the opportunity to change their profile information. Learn more.
*|FORWARD|*
We'll insert the URL to your list's Forward to a Friend form.

Merge tags for the Final Welcome Email

These merge tags will only work in your lists's Final "Welcome" Email.

*|OPTIN_DATE|*
Displays the date your subscriber confirmed subscription to your list. Displays MM/DD/YYYY or DD/MM/YYYY based on your settings in the My Defaultssection of your account.
*|OPTIN_DATETIME|*
Pulls in the date and time your subscriber confirmed subscription to your list. Output is based on your settings in the My Defaults section of your account.
*|UNSUB|*
Gives your subscribers the opportunity to unsubscribe from your list. (Required by law and our Terms of Use.)
*|UPDATE_PROFILE|*
Gives your subscribers the opportunity to change their profile information. Learn more.

Merge tags for list and account information

Use these merge tags to display essential details about your list, your company/organization, or account contact information.

Account information

Each of the merge tags below pull information from the Administrator contact information in your MailChimp account.

*|USER:COMPANY|*
Displays the company or organization name.
*|USER:ADDRESS|*
Inserts the administrator address for the account on a single line.
*|HTML:USER_ADDRESS_HTML|*
Inserts the administrator address for the account on multiple lines.
*|USER:PHONE|*
Inserts the administrator telephone number for the account.
*|USER:URL|*
Inserts the administrator's website URL.
*|USER:UID|*
Displays the "u" parameter from your hosted MailChimp list forms.

List information

*|LIST:NAME|*
Displays the name of your list.
*|LIST:COMPANY|*
Displays the name of your company or organization as set in the Required Email Footer Content for this list.
*|LIST:SUBSCRIBERS|*
Displays the number of subscribers in your list in text format.
*|LIST:RECENT|*
Displays the 5 most recently sent campaigns for the list you're sending to. This is great if you want to show examples of recent campaigns to people who are interested in signing up for your list. See an example.
*|LIST:RECENTX|*
Displays clickable links to the archive pages for recent campaigns sent to list you're sending to. X is the number of campaigns to show. If a value for X isn't included, we'll pull in the 5 most recent campaigns by default.
*|LIST:DESCRIPTION|*
Pulls in your list's permission reminder.
*|HTML:LIST_ADDRESS_HTML|*
Pulls in your list's mailing address and the "Add us to your address book" link that points to the vcard (.vcf) file with your address details.
*|LIST:ADDRESS_VCARD|*
Adds a standalone "Add us to your address book" link to your campaign.
*|ABOUT_LIST|*
Creates a link to the About Your List page.
*|LIST_HOST|*
Pulls in the "http://yourcompany.us1.list-manage.com/" portion of your hosted form URLs.
*|LIST:UID|*
Pulls in the "id" parameter from your list's hosted forms. This is your list's unique ID.
*|LIST:URL|*
Pulls in the website URL set under Required Email Footer Content for this list.
*|LIST:ADDRESS|*
Inserts your list's mailing address as plain text.
*|LIST:PHONE|*
Inserts your company/organization telephone number as set under Required Email Footer Content.
*|LIST:EMAIL|*
Inserts your default "Reply-To" Email under List Name and Defaults.
*|ABUSE_EMAIL|*
Inserts the email address located under Required Email Footer Content.
*|LIST:SUBSCRIBE|*
Adds the URL for your list's hosted subscribe form. Learn More.

Merge tags for subscriber counts

Use these merge tags to display the number of subscribers on your list list. For the *|LIST:SUBSCRIBER_BADGE|* tags, each number represents a different badge style.

*|LIST:SUBSCRIBERS|*
Displays a number only. You can use this with a text blurb. For example, "*|LIST_SUBSCRIBERS|* Happy Customers are currently enjoying our newsletters."
*|LIST:SUBSCRIBER_BADGE|*
Displays the number of subscribers using an image rather than text.
*|LIST:SUBSCRIBER_BADGE1|*
*|LIST:SUBSCRIBER_BADGE2|*
*|LIST:SUBSCRIBER_BADGE3|*
*|LIST:SUBSCRIBER_BADGE4|*

Social merge tags

Use these merge tags to add links to social networking sites and sharing your campaigns. See examples.

Facebook

If you've integrated MailChimp with a Facebook account, use the following merge tags to include information from Facebook in your campaigns.

*|FACEBOOK:LIKE|*
Adds a Facebook Like button that allows subscribers to like your campaign on Facebook.
*|FACEBOOK:LIKE:URL|*
Allows your subscribers to like a specific link in your campaign.
*|FACEBOOK:FULLPROFILE|*
Places your full Facebook profile set up through our Facebook integration into a campaign. Includes any recent posts.
*|FACEBOOK:FULLPROFILE:mailchimp|* or *|FACEBOOK:FULLPROFILE:IDnumber|*
Allows you to specify which Facebook profile or page to place into a campaign. Includes any recent posts.
*|FACEBOOK:PROFILE|*
Places your Facebook profile set up through our Facebook integration into a campaign.. Doesn't include any recent posts.
*|FACEBOOK:PROFILE:mailchimp|* or *|FACEBOOK:PROFILE:IDnumber|*
Specify which Facebook profile or page information is pulled into a campaign. Does not include any posts.
*|FACEBOOK:POSTS3:mailchimp|* or *|FACEBOOK:POSTS3:IDnumber|*
Place just your recent Facebook profile or page posts into a campaign. Replace 3 with any number to specify the number of posts that will be shown on your campaign.
*|FACEBOOK:PROFILEURL|*
Displays the URL of the Facebook profile that's connected to your MailChimp account. For example: http://www.facebook.com/mailchimp.

Twitter

If you've integrated with a Twitter account, use the following merge tags to include information from your Twitter profile.

*|TWITTER:FULLPROFILE|*
Populates your campaign with your Twitter avatar, follower, tweet, and following counts; a follow link, and your latest tweets.
*|TWITTER:PROFILE|*
Populates your campaign with your Twitter avatar, follower, tweet, and following counts; and a follow link. Doesn't pull in your latest tweets.
*|TWITTER:PROFILEURL|*
Displays your direct Twitter profile URL. For example: http://www.twitter.com/mailchimpux.
*|TWITTER:TWEETS(NUM)|*
This lets you control the number of tweets to show in your campaign. Replace (NUM) with the number of tweets you'd like to display. Use this in combination with *|TWITTER:PROFILE|* to customize what you're sharing with your subscribers.
*|TWITTER:TWEET|*
Adds a Tweet button to your campaign that allows subscribers to share your campaign archive link. By default, the tweet includes your campaign's subject line, your Twitter handle, and a shortened link to your campaign archive page.
*|TWITTER:TWEET [$text=my custom text here]|*
Includes your own custom text, as opposed to the subject line of your newsletter, in your Tweet. Also includes a shortened link to your campaign archive page. It's important to be aware of the following when using this tag:
  • Plain-text only, please.
  • No quotation marks.
  • $text needs to be lowercase.
  • The space between Tweet and [$text] is intentional and required.

Tumblr

*|TUMBLR:SHARE|*
Adds a button to share your campaign on Tumblr. By default, your campaign subject line is used as the name of the page being shared.
*|TUMBLR:SHARE:[$title=example title, $url=http://exampleurl.com, $description=example description]|*
The optional variable $title specifies the title of the page being shared. If not specified, uses the subject line of your campaign.
The optional variable $url specifies the URL being shared. If not specified, links to your campaign archive.
The optional variable $description specifies the description of the page being shared. If not specified, the item is shared without a description.

Google+

*|GOOGLE:PLUSONE|*
Adds a button to share your campaign using Google+. Uses your campaign subject line as the title of the page being shared and a snippet of campaign text as the description.
*|GOOGLE:PLUSONE:[$title=example title, $url=http://exampleurl.com, $description=example description]|*
The optional variable $title specifies the title of the page being shared. If not specified, uses the subject line of your campaign.
The optional variable $url specifies the URL shared. If not specified, links to your campaign archive.
The optional variable $description specifies the title of the page being shared. If not specified the item is shared without a description.

Instapaper

*|INSTAPAPER:|*
Adds a Read Later button to save your campaign archive to Instapaper.
*|INSTAPAPER:[$title=example title, $url=http://exampleurl.com, $description=example description]|*
The optional variable $title specifies the title of the page being shared. If not specified, uses the subject line of your campaign.
The optional variable $url specifies the URL shared. If not specified, links to your campaign archive.
The optional variable $description specifies the title of the page being shared. If not specified the item is shared without a description.

General sharing

Use these merge tags to allow your subscribers to share your campaigns on social network sites.

*|MC:SHARE|*
Adds a series of social sharing links to your campaign to let your subscribers quickly share the campaign on various social networking sites like Twitter, Facebook, Google, Reddit, LinkedIn, and others.
*|MC:TOPSHARE|*
Adds a series of icons to the campaign for these social networks: Twitter, Facebook, MySpace, Digg, StumbleUpon, and Delicious.
*|SHARE:SITE_NAME1,SITE_NAME2|*
Allows you to select which social sharing sites your subscribers can share your campaign on. Just add the social network names after the colon in the tag and separate each social network with a comma. You can add as many social networks to the *|SHARE:|* tag as you'd like. Choose from these social sites: Twitter, Facebook, Digg, Delicious, Reddit, StumbleUpon, DZone, Google, LinkedIn, MisterWong, MySpace, Netvouz, NewsVine, Slashdot, Technorati, YahooMyWeb, BlinkList, Design Float, and Webnews.de.

For example, if you wanted to make your campaign easy to share on Facebook, Twitter, and Reddit, your tag would look like this:

*|SHARE:facebook,twitter,reddit|*

*|SHARELINK:xxx|*
Inserts a URL to share your campaign archive where xxx is Facebook or Twitter. This is a great way to create a custom link or button image to share your campaign.

Video merge tags

Embedded videos aren't supported in most email clients and are often stripped out completely. If you have videos you want to share, use our video merge tags for Blip.tv, YouTube, Vimeo, Vzaar, and Wistia.

*|YOUTUBE:[$vid=XXX]|*
*|VIMEO:[$vid=XXX]|*
*|BLIPTV:[$vid=XXX]|*
*|VZAAR:[$vid=XXX]|*
*|WISTIA:[$vid=XXX]|*
XXX is the unique id for the video you're using.

Use the basic merge tags above and we'll take care of formatting everything for you. If you want more control over how the screenshots are displayed, we have some additional parameters you can include. Some services don't support all of the options, though, so check out the chart in this article to see whether the options are available with the service you're using.

$max_width
The width of the screenshot, in pixels. Defaults to the width of the screenshot provided by the video service. The maximum value is 450. Can only be used to reduce the screenshot size.
$title
Y/N value. Defaults to Y to display the video title. If set to N the title won't be shown.
$border
Y/N value. Defaults to Y to wrap the screenshot with an HTML border.
$trim_border
Y/N value. Defaults to Y to trim white/black space from the screenshot.
$ratings
Y/N value. Defaults to Y to display the number of stars a video has received ("Likes" for Vimeo).
$views
Y/N value. Defaults to Y to display the number of views a video has received.
$watch_URL
A Wistia-specific option to specify the URL for tracking how your subscribers interact with the video. More details.

Conditional merge tags

Conditional or Dynamic merge tags can be used in campaigns and in your list's Final "Welcome" Email. Smart, conditional, or dynamic merge tags allow you to create dynamic content based on information from your list. You can build messages that present content that is unique to each subscriber.

Our conditional merge tags support traditional IF and ELSE logic conditions. For example:

*|IF:FOO|* (FOO = merge value you want to test against)
value to display
*|END:IF|*

or

*|IF:FOO|* (FOO = merge value you want to test against)
value to display
*|ELSE:|*
alternative value to display
*|END:IF|*

See more examples.

*|INTERESTED:X|* *|END:INTERESTED|*
Use for displaying conditional content to subscribers who are in groups on your list.
*|IF:REWARDS|*
We'll only show the *|REWARDS|* merge tag if you're on a free account or if you have MonkeyRewards turned on for a campaign.
*|FORWARD|*
We'll insert a link to your list's Forward to a Friend Form.
*|IF:ARCHIVE_PAGE|* *|END:IF|*
We'll only display the information enclosed by the tags when viewing the campaign archive page. The content will be hidden in the actual send. Use these merge tags to create a read more link in your campaign.
*|IFNOT:ARCHIVE_PAGE|*
Content added after this tag, and before an *|ELSE:|* or *|END:IF|* closing tag will only appear in the emails subscribers receive. This content will not be visible on the campaign archive. If you're using this tag, anything after the *|ELSE:|* tag will be shown in the campaign archive.
*|IF:MC_LANGUAGE=xx|* *|END:IF|*
Use for displaying conditional content to subscribers who have specified a language in their subscriber profile where "xx" is the 2 letter language code.

API merge tags

Use these merge tags when creating content via the MailChimp API.

*|EMAIL_UID|*
Pulls in the "e" parameter from hosted form URLs, campaign tracking links, etc.
*|UNIQID|*
Pulls in the $member->email->unique_id; (API function). If used in a campaign, this tag will pull in your subscriber's unique id into the campaign content and can also be use to create unique links for subscribers.
*|CAMPAIGN_UID|*
Displays the unique "id" parameter from your campaign archive url.

Content encoding merge tags

The content encoding class of merge tags class allows you to modify how the content inside your merge tags is displayed.

*|HTML:YOUR_MERGETAG|*
This tag handles merge field contents as raw HTML and makes no changes. This is a great way to pull in URL parameter values from your list and include them in your links. For example, if you have a merge tag, *|MYPARAMS|*, and a value includes something like ?id=1234&custom=awesome — in your link, use http://www.yourwebsite.com/*|HTML:MYPARAMS|* to keep the value of your merge tag as-is: http://www.yourwebsite.com/?id=1234&custom=awesome.
*|URL:YOUR_MERGETAG|*
Encodes the value of your merge tag for inclusion in a URL. For example, if you have a merge field in your list, *|QUERY|*, and a value includes something like I love monkeys — in your link, use http://www.yourwebsite.com/*|URL:QUERY|* to URL encode the value like: http://www.yourwebsite.com/I+love+monkeys.
*|TITLE:YOUR_MERGETAG|*
Changes the value of your merge tag to be title case (the first letter in each word is capitalized).
*|LOWER:YOUR_MERGETAG|*
Changes the value of your merge tag to be all lower case.
*|UPPER:YOUR_MERGETAG|*
Changes the value of your merge tag to be all upper case.

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