Our *|FORWARD|* merge tag automatically generates a link to your list's Forward to a Friend Form. When subscribers fill out the form, they can share your campaign with a friend, family member, or co-worker- as long as they know the recipient's email address. Below we'll show you how to add our *|FORWARD|* merge tag to your MailChimp campaigns.


Add Forward link using the link tool

  1. Navigate to the Design step of the Campaign Builder.
  2. Click a text content block to edit it.
    Campaign builder pencil icon
  3. Add the text you want to link, such as Forward to a Friend, and highlight it.
  4. Click the link button in the toolbar.
    Link Button in the Toolbar
  5. Type or paste the *|FORWARD|* merge tag into the Web Address (URL) field.
    Pop up screen for Link
  6. Click the Insert button to save the link.
  7. Click the Save & Close button in the content editor to save all changes.

Add forward link in the source code

  1. On the text block toolbar click the < > button to view the source code.
    Source code button
  2. Add the following code where you want your forward link to appear:

    <a href="*|FORWARD|*">Forward</a> this email to a friend
  3. Click the < > button to return to the visual editor to review the design.
  4. Click Save & Close when you're done.

Add forward link in your custom code

If you've custom-coded a template or campaign, you can also add a Forward to a Friend link to your own HTML. Copy and paste the following code wherever you'd like the link to appear:

<a href="*|FORWARD|*">Forward this email to a friend</a>

Add forward link in a plain-text campaign

When editing a plain-text campaign, type the merge tag in as regular text. We'll populate the link automatically once your campaign sends. Here's an example: Here's an example:

Forward this email to a friend: *|FORWARD|*

This feature is available to users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account.


Our *|FORWARD|* merge tag will only work when the campaign is sent to a managed list. Until that point, you're in a draft or production mode and nothing has been saved to our servers just yet.

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