The *|FORWARD|* merge tag automatically generates a link to the MailChimp-hosted Forward to a Friend form for your campaign, so you can add it where ever you'd like a Forward link. Below we'll show you how to add this if you're using one of our templates or in your own HTML.

Add the Link in the Content Editor

  1. On the Design step of the Campaign Builder, click inside any red dotted area where you'd like to place the Forward to a Friend link.
    Edit content area
  2. Create the text you want to link, such as Forward to a Friend or something else easily recognizable, and then highlight that text.
  3. Click the link button in the toolbar (looks like a chain link).
    Link button in toolbar
  4. Type or paste the *|FORWARD|* merge tag into the Web Address field.
    Pop up screen for Link
  5. Click Insert and your link is good to go!

Add the Link in Your Own HTML

If you have a custom-coded template or campaign, you can also add a Forward to a Friend link to your own HTML by adding the merge tag to your link tag like this: 

<a href="*|FORWARD|*">Forward</a> this email to a friend

You can access the Source of a campaign by selecting the source button in the content editor. Add your HTML link to the code you see and then click the source button again to review the design.
Source button

Note

The *|FORWARD|* tag itself doesn't technically work until you send a campaign to a managed list. Until that point, you are in a draft or production mode. Nothing has technically been saved to our servers for us to forward on to anyone.

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