In addition to MailChimp's built in tracking for opens and clicks, you can also add some third party tracking options found in the Tracking section on the Setup step of the Campaign Builder. Check the options you'd like to enable before moving on to the Template step.
Add third party tracking

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Google Analytics

If you use Google Analytics on your website, you can add Google Analytics tracking to your MailChimp campaigns to track clicks from your campaigns all the way to purchases on your website. If you want to track purchases, you'll also want to be sure Google Analytics is set up to track conversions.

If you'd like to add Google Analytics tracking to your MailChimp campaigns manually instead of using our built-in integration, you'll need to use Google's resources to create a bit of custom tracking code. This is a great way to include Google Analytics tracking in just the HTML version of your MailChimp campaign while leaving it out of the plain-text version.

For more information on how to set up Google Analytics tracking manually, take a look at the following support pages from Google:

Once you've added your Google Analytics tracking code and sent your MailChimp campaign, you'll be able to view the campaign stats in your Google Analytics account.

It's important to note that Google Analytics links will not work if there's a space added to the end of the URL in the campaign. If you're having a problem getting results, check and make sure that a space hasn't accidentally been placed at the end of the URL.

Ecommerce360

When you use MailChimp's Ecommerce360 feature, we make it possible to track individual visitors to your website from your MailChimp campaigns, capture order information, and pass it all it back to MailChimp. From there you can view purchase details, conversions, and total sales on the Reports page in your account. You'll even be able set up segments based on your subscribers' purchase activity.

MailChimp will automatically append two tags to each URL in the email campaign. They are mc_cid and mc_eid where cid is the internal MailChimp campaign id and eid is the unique, MailChimp-generated id for the list member.

Click Tale

If you're currently using ClickTale to get an in-depth view of visitor interaction on your website, you can easily add ClickTale tracking to your email campaigns and gain insight in to how subscribers interact with your email content. Once the tracking has been added you can log in to ClickTale to see the reports generated from your sent campaign.

Goal

Goal allows you to track subscribers from your campaigns to your website. When a subscriber clicks a link in a Goal-enabled campaign, MailChimp installs a cookie in their browser that assigns them a unique id. MailChimp uses this unique id to track subscribers to any websites that have the Goal tracking code snippet installed. Goal tracking information can be used to trigger autoresponders and create segments.

Anytime that subscriber returns to your website, the cookie will be referenced to track their activity on your site without the subscriber having to click from a MailChimp campaign. The cookie remains active in the subscriber's browser for one year or until that subscriber clears the cookies from their browser.

Salesforce

You can pass certain subscriber data from MailChimp back to Salesforce. Once you've integrated your MailChimp account with Salesforce, we'll automatically add in tracking options in the Campaign Builder just for you.

Once you've turned on tracking for Campaign Stats and/or Member Activity in MailChimp, this info will be passed from your MailChimp campaigns over to your Salesforce account. You'll be able to monitor these stats under the Notes & Attachments section in Salesforce.

At this time we cannot pass new subscribers added directly in your MailChimp account back to your Salesforce account. We will only be able to pass back subscriber reports.

Highrise

You can pass certain subscriber data from MailChimp back to Highrise. Once you've imported your list from Highrise, we'll automatically add in tracking options in the Campaign Builder just for you.

At this time we cannot pass new subscribers added directly in your MailChimp account back to your Highrise account, but we can pass back subscriber reports.


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