This feature is available to users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account.

Our *|ARCHIVE|* merge tag automatically generates a link to the online version of your MailChimp campaign. Subscribers can click this link to view your campaign direclty in their web browsers. This is helpful for subscribers who can't view the HTML version of your campaigns or download images in their email programs. Below we'll show you how to add the *|ARCHIVE|* merge tag to your MailChimp campaigns.

Contents

Add link using our link tool

  1. On the Design step of the Campaign Builder, click the edit button.
    Click Edit
  2. Create the text you want to link, such as View in Browser, and highlight that text.
  3. Click on the link button in the toolbar.
    Link Button in the Toolbar
  4. Type or paste the *|ARCHIVE|* merge tag into the Web Address (URL) box.

    Pop up screen for Link
  5. Click Insert and your link is good to go!
  6. Click the Save button in the edit window to save all changes.

Add link in the source code

If you're more comfortable working with the underlying code of a MailChimp campaign, you can add the View in Browser link directly in the HTML for a given editable area.

  1. In the content editor click the < > button to view the source code.
    Source code button
  2. Add the following code where you want your archive link to appear:

    <a href="*|ARCHIVE|*">View it in your browser.</a>
  3. Click the < > button to return to the visual editor to review the design.
  4. Click the Save Now button when you're done!

Add link in your custom code

If you've custom-coded a template or campaign, you can also add an archive link to your own HTML. Copy and paste the following code wherever you'd like the link to appear: 
<a href="*|ARCHIVE|*">View it in your browser.</a>

Add link in plain-text

When creating or editing the plain-text version of your campaign, type the merge tag in as you would regular text. We'll populate the link automatically once your campaign sends. Here's an example:

Email not displaying correctly? View it in your browser: *|ARCHIVE|*

Notes

You can use our conditional merge tags to hide or otherwise limit the information that appears on your campaign archives.

If you're not interested in making the archive of your campaign easily accessible for your subscribers, you can remove the link from your campaign entirely or turn off the campaign archive altogether.

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