If you want to send a campaign to a specific section of your list, this can be done using our list segmentation feature. When you set the criteria for the send, you'll be able to target the section without sending to the entire list. We'll walk you through how to send to a segment of your list and provide some examples of segmenting options below.

When you create a static segment in MailChimp, you can target specific subscribers in your list and save them in a segment to reuse later. Since the segments are static, they can't be edited, updated, or added to as subscribers change their subscription preferences, edit their profile information, or as new subscribers sign up for your list. Take a look at this article for details on how to create and send to a static segment.


Send to a new segment

While the segments you set up are based on your list data, most of the time you'll be choosing the segment you want to send to in the Campaign Builder.

  1. Navigate to the Recipients step of the Campaign Builder.
  2. Click the name of the list you want to send to and choose the Send to a segment option to expand the available segmenting options.

    Send To Segment

  3. In the first drop down menu, select any to include subscribers that match any of the segmenting criteria you set up, and select all to pull in only those subscribers that match each of the segmenting criteria.
  4. Set your segmenting criteria using the drop down boxes and text fields.
  5. Click Add Condition to add more than one segment. You can use up to five different segmenting options for each campaign.
  6. Once you've set your segmenting criteria click the right arrow on the navigation bar or the orange Next Step: Setup button to set your segment and move on to the next step of the Campaign Builder.

Send to a saved segment

  1. Navigate to the Recipients step of the Campaign Builder.
  2. Click the Saved segment option.

    Saved Segment

  3. Select your saved segment from the drop down menu.
  4. Once you've set your segmenting criteria click the right arrow on the navigation bar or the orange Next Step: Setup button to set your segment and move on to the next step of the Campaign Builder.

If you want to exclude some people from a particular campaign or series of campaigns without removing them from your list entirely you can use static segments. A static segment doesn't rely on other list data, such as merge fields or groups, and there's no limit to the number of static segments that can be created. Static segments can be created directly in your account, through the MailChimp API, or through apps like Hairball and Goal.

Segmenting examples

Segment by Date Added

Create a segment based on the date subscribers signed up or were added to your list.
Segment by Date Added

Segment by Info Changed

Create a segment based on when your subscriber's profile was last updated.
Segment by Last Changed

Segment by Email Address

Segment your subscribers using the information included in the Email Address field. You can segment by any portion of the email address and even filter subscribers by their email domain.
Segment by Email Address

Segment by First Name or Last Name

Segment your subscribers by the information entered in the First Name and Last Name fields in your list.
Segment by name
If you've added additional fields to your list you'll also be able to segment based on information captured in those fields.

Segment by Member Rating

Create a segment based on your subscriber's Member Rating.
Segment by Member Rating

Segment by Groups

If you've added Groups to your list, you can create a segment based on which groups your subscribers are in. You can filter your segment by one of to target subscribers who are in any of the groups you've selected, all of to only include subscribers who are in all of the groups you've selected, or none of to target subscribers who aren't in any of the groups you've selected.
Segment by Groups

To select more than one group to segment on use command + click on a mac or ctrl + click on a PC until all the groups you want to use are highlighted. If you don't click at least one group we won't pull in any subscribers for the segment.

Segment by Location

MailChimp automatically gathers geolocation data for your subscribers if they use your MailChimp signup form or consistently open and click your campaigns. Make sure to click the Validate Location button before clicking the Refresh Count button when working with Location segments. Doing so ensures MailChimp compares the geo-location data we've collected about your subscribers to the real world location you want to segment by.
Segment by Geolocation

Alternatively, you can import zip code or address data for your subscribers in order to target your list by location. The address field has to be completely filled out when subscribers submit information for that field. Partial entries won't properly validate for the signup form. The zip code field accepts 5 digit entries only, so no letters or longer zip codes.
Segment by Zip Code

Segment by Signup Source

Create a segment based on how the subscriber was added to your list.
Segment by Signup Source

Segment by Campaign Activity

Create a segment based on whether a subscriber was sent a campaign as well as open and click stats captured in campaign reports.
Segment by Subscriber Activity

When you segment using recent campaigns, this pulls in data for the 500 most recently sent campaigns to your list.

Segment by Language

Create a segment based on the language information we've captured for your subscribers.
Segment by Language

Segment by Email Client

Create a segment based on the email client your subscribers use.
Segment by Email Client

Segment by VIPs

If you've marked a subscriber as a Golden Monkey you can segment using that information.
Segment by Golden Monkeys

Segment by purchase activity

If you're using an Ecommerce plugin to capture purchase information for your subscribers, you can create segments using these options:

  • Category Purchased
  • Orders (Total #)
  • Product (Average # Per Order)
  • Product (Total # Ordered)
  • Product Purchased
  • Purchase Date
  • Spent (Average Per Order)
  • Spent (One Order)
  • Spent (Total)
Segment by Ecommerce

Take a look at this article for more information on creating segments using your purchase data.

Segment by social data

If you've activated SocialPro for your list, you can create segments based on your subscribers' social data:

  • Age
  • Following/Fan
  • Gender
  • Influence Rating
  • Social Network
Segment by SocialPro data

On the SocialPro page in your list stats, we display a breakdown of your list by the different social networks your subscribers are a part of. This information gives you the percentages of people on your list who use Twitter, Facebook, LinkedIn, About.me, Flickr, Foursquare, Last.fm, MySpace, Quora, Vimeo, Yelp, and YouTube. Click the Send to This Segment link under one of the social network heading to bring up the segment of your subscribers who are on that network.

Segment by Mandrill Activity

You can use the subscriber activity passed over from Mandrill to segment based on sends, opens, and clicks for emails designated by specific tags.
Segment by Mandrill Activity

Segment by Goal Activity

After setting up the Goal integration, you can send targeted campaigns to subscribers based on their Goal activity.

Segment by Goal activity

Check out this section of our article on Goal for more information on how to create Goal segments.

This feature is accessible by users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account.

Notes

  • If you have a really complicated segment, or want more control of the segmenting criteria you may want to look at using Hairball. It's a desktop app built to help with more complicated list segmentation and large lists. Take a look at this article for more information on how that works.
  • If you're viewing a segment in your list you'll have the option to use that segment for a campaign. After you've selected the segmenting criteria click the Send To button to start a new campaign.
  • When using SocialPro it's important to note that while we are able to pull in the percentages of your subscribers that are active on the various social networks, it doesn't necessarily mean that they follow you or are a fan/friend on these networks.

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