What's a Segment?
The list segmentation feature is designed to allow you to send to a target audience within your list, without having to send your newsletter or sale notice to your entire list. Creating segments allows you to filter information as conditions for segmenting based entirely on the information you gather in your list.
Examples:
- Email address (send to yourself or internal recipients)
- Sign up date (send to new subscribers or loyal readers)
- Frequency they'd like to receive emails
- Location
- Subscriber Activity: who opened, clicked and who didn't open.
- Any other data you've collected in your list
Sending to Segments
While the segments you set up are based on your list data, most of the time you'll be choosing the segment you want to send to in the Campaign Builder.
- Once your list is imported, you'll need to start a campaign if you haven't already.
- Then on the Recipients step of the Campaign Builder, you'll see the names of your lists.
- Click on send to segment to expand the available segmenting options.
- Once in the segmenting options, start off setting any or all for your segmenting options.
Any will choose more recipients, as you can pull them in people who don't have matching conditions. So you could have people who are interested in pizza and beer, but not necessarily both.
All will drill down further, letting you send to those who prefer their pizza and beer together. But not separately.
With SocialPro, you could send to "ALL" people who are on twitter but don't follow you. - The next step is to set the conditions of your segment.
The first drop down box lets you choose which field in your list you want to sort by (e.g. Email Address, Name, City).
The next box allows you to choose the matching criteria you wish to use (e.g. contains, doesn't contain, is, is not, is after, is before).
The last field lets you define the criteria (e.g. @gmail.com, the date the last campaign was sent). - You can view everyone that will appear in that segment by clicking on the number of subscriber links and we'll pop up a box with all the people who will receive that particular campaign.
- Once you have your segment set correctly, click use segment and we'll move you on to the next step of the Campaign Builder.
Segmenting Examples
Segmenting by a specific email domain (in this case gmail.com):
Segmenting by groups (Recipient prefers a certain browser):
Segmenting by the date that subscribers were added to your list (after last campaign):
Segmenting on who opened any campaign (you can also choose opened last campaign, etc)
Segmenting by member rating (Tips for segmenting by member activity and pruning your list using this segment.)
Segmenting recipients who did not open your previous campaigns (Subscriber Activity)
Segmenting by Postal Code (more information to segmenting on location.)
Segmenting using SocialPro, to find people who are on your list and use twitter, but are not following you.
If you're viewing your segment in the list area you can send to the segment you're viewing from the same screen. After you choose the conditions, just click on the "send to" button to start a new campaign using that particular segment (we'll place it into the Recipients step as noted above). This can only be used on brand new campaigns, and not on existing campaigns.