To set up an A/B Split testing campaign, click on the create campaign button from the Dashboard or the Campaign Tab. Then select the A/B Split Campaign type.
create campaign

  1. On the A/B Split step of the Campaign Builder, we'll show you the A/B split test options. You can test the following: subject line, from name or delivery date/times.
  2. For subject line and from name tests, specify the percentage of your list to use for testing (the remaining portion will get the winning version), and how and when the winner is determined.
    Delivery date/times testing splits a list into two equal groups and the winner is determined by the open rates for the two versions. You'll choose the send times on the last step of the Campaign Builder.
    a/b split testing options
  3. Click next to proceed to the Recipients step and choose the list (or segment of your list) to use for your A/B Split testing.
  4. Set up your campaign subject line(s), from name(s), tracking options and sharing options on the Setup step.
    a/b split testing with subject line
    a/b split testing with from name and reply to addresses
  5. Proceed to the Design step when you're ready by clicking next.
  6. In the Design and Plain-Text steps, you'll create your HTML and plain text campaigns. These are the same as creating HTML and plain text for a regular ol' campaign. You can also run an A/B test on your content.
  7. On the Confirm step, review your campaign details. If you're testing subject lines or from names, you can send now or schedule your test for a later date/time. If you're testing delivery date/times, schedule your delivery times below the pre-delivery checklist by clicking schedule, choosing your date/times, and clicking schedule when you're done!
    a/b split testing with delivery date and time

Note

A/B Spilt campaigns are an advanced feature available immediately for accounts on paid plans (monthly and pay as you go). On the Forever Free plan, this feature will unlock automatically after a few campaigns have been sent and reports tracked.


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