This feature is available to users with Author level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account.

Our *|UNSUB|* merge tag automatically generates a link to your MailChimp-hosted Unsubscribe Form. All campaigns sent via MailChimp are required to include an unsubscribe link so subscribers can opt out of receiving your emails if they choose. Below we'll show you how to add our required *|UNSUB|* merge tag to your MailChimp campaigns.

Contents

Add link using our link tool

  1. On the Design step of the Campaign Builder, click the edit button.
    Click Edit
  2. Create the text you want to link, such as Unsubscribe me or Remove me from this list, and then highlight that text.
  3. Click on the link button in the toolbar.
    Link Button in the Toolbar
  4. Type or paste the *|UNSUB|* merge tag into the Web Address (URL) box.

    Pop up screen for Link
  5. Click Insert and your link is good to go!
  6. Clickthe Save Now button in the edit window to save all changes.

Add link in the source code

If you're more comfortable working with the underlying code of a MailChimp campaign, you can add the Unsubscribe link directly in the HTML for a given editable area.

  1. In the content editor click the < > button to view the source code.
    Source code button
  2. Add the following code where you want your unsubscribe link to appear:

    <a href="*|UNSUB|*">Remove me from this list</a>
  3. Click the < > button to return to the visual editor to review the design.
  4. Click Save when you're done!

Add link in your custom code

If you've custom-coded a template or campaign, you can also add an Unsubscribe link to your own HTML. Copy and paste the following code wherever you'd like the link to appear: 

<a href="*|UNSUB|*">Remove me from this list</a>

Add link in plain-text

When creating or editing the plain-text version of your campaign, type the merge tag in as you would regular text. We'll populate the link for you automatically. Here's an example: 

Remove me from this list: *|UNSUB|*

Notes

If you're getting a notice that you don't have an unsubscribe link in your campaign, take a look at our unsubscribe tag troubleshooting guide.

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