In MailChimp, there are several different ways to send to a segment within your list based on Ecommerce purchase activity.

If you've installed an Ecommerce plugin or are working directly via our API integrating Ecommerce functionality, we'll attach order details to your subscribers' profiles for segmenting purposes. If you've gone a step further and you're working with an Ecommerce360 plugin or you've enabled our Ecommerce360 Tracking, we'll also pass purchase details back to your MailChimp campaign reports and the Top Fives chart on your Dashboard. For details on where to find that tracking information take a look at this article. Below we detail the Ecommerce segmenting options available in MailChimp.

Segmenting options

Category purchased

You can send a campaign to a segment of people who've purchased a product from a specific category in your store:

Category purchased

Total number of orders

You can send a campaign to a segment of people who've made a specific number orders:

Total number of orders

Average number of products per order

You can send a campaign to a segment of people who average a number of products per order:

Average number per order

Total number of products ordered

You can send a campaign to a segment of people who've made a specific number orders:

Total number ordered

Past purchases

You can send a campaign to a segment of people who've purchased a particular product, or products, from your store:

Purchased a specific product

If any product has been purchased

This option targets subscribers that have purchased or not purchased anything from your store:

Purchase activity

Purchase date

You can send to a segment of subscribers that purchased on, before, or after a specific date:

Purchase date

Average amount spent per order

Use the purchase history to target a segment of subscribers based on the average amount spent per order:

Amount purchased in a single order

Amount spent on a single order

Use the purchase history to target a segment of subscribers who purchased a specific amount in a single order:

Amount purchased in a single order

Total amount spent

The purchase history can also be used to send to a segment of subscribers who purchased a specific total amount in your store:

Total amount purchased

Store Ordered From

You can create a segment of your subscribers based on which of your stores they've purchased from:

Store ordered from

Combining segmenting criteria

The purchase activity can be used in conjunction with other segmenting criteria in your account to target specific groups of subscribers. You could combine purchase history with member ratings and send to your most loyal customers who spent good money with you recently:

Combined segmenting

If you collect address information, you can even add ZIP code proximity to your segmentation criteria:

Segment by zip code

This feature is accessible by users with Manager level or higher permissions. Take a look at this article to learn more about the different access levels for a MailChimp account.

Notes

If you're viewing your segment in the list area you can send to the segment you're viewing from the same screen. After you choose the conditions, just click on the Send To button to start a new campaign using that particular segment (we'll place it into the Recipients step as noted above). This can only be used on brand new campaigns, and not on existing campaigns.


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