This feature is only available on paid accounts and requires Author user level or higher.
When a customer leaves an item in their shopping cart, you may want to follow up to remind them to purchase the item they left behind. After you set up an abandoned cart series, we’ll send a sequence of reminders to encourage your customers to come back and complete their purchase.
In this article, you’ll learn how to add an abandoned cart series.
Before You Start
Here are some things to know before you begin this process.
This automation is only available to paid users who have e-commerce data in their account from MailChimp for Magento v. 1.0.6 or later, MailChimp for Shopify, MailChimp for WooCommerce, or custom API 3.0 integrations.
You’ll need to connect your store in your MailChimp account before you can create this automation.
To make sure your customers don't receive redundant emails, we recommend you disable abandoned cart automations created outside MailChimp. Shopify's help center tells you how to turn off their automatic abandoned checkout recovery feature.
- Customers who provide their email address in your connected store, but don’t opt-in to receive marketing emails from you, are added to the transactional portion of your MailChimp list. For compliance reasons, these recipients will only receive the first email in the abandoned cart series.
To add the abandoned cart series, follow these steps.
Navigate to the Automation page.
Click Add Automation.
On the Explore Automations page, locate the Abandoned Cart Series automation.
Click Add Automation.
- In the
Add Automation pop-up modal, input the name of your abandoned cart series and select a store list from the drop-down menu.
Now you’re ready to personalize and design your email content!
In the Emails step of the Automation Builder, you’ll add or remove emails in your automation and design each email's content. You can also edit each individual email’s settings.
The abandoned cart series includes three emails, but you can add or remove emails, or change the settings for each. The default automation features emails with the following triggers.
One hour after a subscriber abandons a cart from your store
One day after a subscriber abandons a cart, and the previous email was sent
- Three days after a subscriber abandons a cart, and the previous email was sent
Design an Email
- On the
Setup step, input the field names for
Name your email,
From name, and
From email address for the specific email you’re working with.
On the Template step of the Email Designer, select your template.
Our abandoned cart email templates include the Cart content block, which inserts the abandoned item into the follow-up emails. If you choose another template, be sure to drag a Cart content block into the email layout.
On the Design step of the Email Designer, design your campaign.
Click Save and Return to return to your automation timeline.
- To change the trigger, delay, schedule, segment, or activity settings, edit the automation on the Emails step of the Automation Builder.
Edit Workflow Settings
Your overall automation workflow settings include your Workflow name, From name, From email address, and tracking options. To access your workflow settings, navigate to the Emails step of the Automation Builder and click Edit Workflow Settings.
Confirm and Start
The Confirm step is where you’ll review your automation.
Review the checklist, and test each of your emails if you haven’t already.
Click Resolve or Edit to make changes to any section of the automation.
When you’re ready, click Start Workflow.
Success! Now, if a customer leaves an item in their shopping cart, we’ll automatically send them your abandoned cart series.
If a customer makes a purchase at any point in the abandoned cart series automation, they’ll automatically be removed from the queue and won’t receive the remaining emails in the automation.