Create a Product Retargeting Email

After you connect your e-commerce store to MailChimp, create a product retargeting email to remind visitors about an item they viewed on your site. Subscribed contacts who view an item on your site but don’t make a purchase will receive a follow up email that can include custom links and product recommendations.

In this article, you’ll learn how to create a product retargeting email.

Before You Start

Here are some things to know before you create a product retargeting email.

About Product Retargeting

MailChimp’s product retargeting promotes new items or best sellers to subscribed contacts who browse your site without making a purchase. This tool uses cookies to track your subscriber's browser activity for up to one year (or until they clear their cookies).

Each time you send an email campaign with links to your products, we'll track the contacts who click through to your store. If they view one of the top 8 most recently added or best-selling products in your store and don't complete a purchase, we’ll send a product retargeting email that includes information about the last product they viewed on your site.

Other Things To Note

  • After you set up your product retargeting email, we’ll start tracking activity for subscribers who click to your site from a MailChimp campaign.
  • A subscriber won’t receive more than one product retargeting email during a 7-day period.
  • A subscriber won’t get a product retargeting email if they end up purchasing the product, or if they received an abandoned cart email or abandoned cart series for the same product.
  • You can only have one product retargeting email per connected store. If you manage multiple stores, you can create one product retargeting email for each.

Add Automation

To get started, we’ll walk you through how to build this email.

To create a product retargeting email, follow these steps.

  1. Navigate to the Automation page.
  2. Click Add Automation.
    Cursor clicks the Add Automation button.
  3. On the Explore Automations page, locate Product Retargeting Email.
    Cursor clicks the Add Automation button.
  4. Click Add Automation.
  5. In the Add Automation pop-up modal, choose your connected store from the drop-down menu.
    Cursor clicks the select a store drop-down menu and chooses connected store.
  6. Click Next.
    Cursor clicks the Next button.

Review Your Settings

Now you’ll see the settings for your product retargeting email. Review each one and make any necessary changes to your from name, email address, subject line, send delay, and product type.

Set Delay and Product Type

Choose your retargeting criteria, including which product type to track and when to send your retargeting emails.

To set a delay and choose a product type, follow these steps.

  1. On the Automation Settings page, click Edit Recipients.
    Cursor clicks the Edit Recipients button.
  2. In the Hours drop-down menu, choose to send your email 24 hours, 48 hours, or 72 hours after a subscriber browses your site.
  3. In the Product type drop-down menu, you’ll see two options.
    • Newest products tracks up to 8 of your most recently added products.
    • Best sellers tracks up to eight of your top selling products.
  4. Click Save.
    Cursor clicks the Save button.

After you've reviewed your settings, you're ready to design your email.

Design Email

You’ll design your product retargeting email the same way you would in the Campaign Builder, or with other automations. The email needs to contain a Retargeting content block, but besides that you can include as much or as little content as you want. Customize the style and layout, or add personalized offers for your customers.

The basic product retargeting email template already includes this content block as well as a product recommendations block, but you can use any template you like. To avoid duplicate products, make sure to only include one Retargeting content block in your layout.

To design your email, follow these steps.

  1. In the Content section, click Design Email.
    Cursor clicks Design Email.
  2. On the Template step of the Email Designer, select your template.
  3. On the Design step of the Email Designer, choose to Edit or Remove the logo content block.
  4. Make any other changes you want, and click Save and Return.
  5. When you are ready to activate the product retargeting email, click Start Sending.
    Cursor  clicks the Start Sending button.
  6. In the Start Automation pop-up modal, click Start.

Now, subscribers who browse your store after clicking a link in one of your campaigns will automatically receive your product retargeting email.

Was this article helpful?
What can we do to improve articles like this?

Technical Support