This feature requires Author user level or higher and is part of paid features.
Use MailChimp’s Automation feature to streamline your recurring communications. After you set up your Automation workflow, your subscribers will receive the right emails at the right time.
This is a paid account feature, and is included with all Pay As You Go, Monthly, and High Volume Plans.
In this article, you’ll learn how to create and edit an Automation workflow.
Before You Start
Here are some things to know before you begin this process.
- Before you create a workflow, familiarize yourself with Automation terminology and important differences between workflow types.
- After an Automation workflow starts, you can’t select a different list or change the workflow type or email order, because this would break the process for subscribers who are already in the workflow.
- The From email address you specify when you set up your workflow will populate as the From email address for each individual email. However, if you change the From email address for your workflow later, your emails will still display the old address and you'll need to manually update each email's From email address.
- On Pay As You Go Plans, an email credit is used for each email that goes to a subscriber via the Automation workflow, including test emails.
Create a Workflow
Automation workflows are built in a series of steps, just like regular campaigns. If you haven’t started building an Automation workflow before, start at the beginning. If you’ve started and saved your progress, skip to the step in the process you want to work on.
To create a new workflow in the Automation Builder, follow these steps.
- Navigate to the Automation page.
Create Automation Workflow.
List and Workflow Step
On the first step of the Automation Builder, you'll choose your list and workflow.
- Click the
Select a List drop-down menu, and choose the list you want to send your Automation workflow to.
You can choose a segment of subscribers to send to when you add emails to your workflow on the Emails step.
- Choose a
workflow type. If you want, use the checkboxes next to the workflow types to filter what workflows display in the
Select a workflow pane. To use one of the grayed-out workflows, your list needs to meet the indicated requirements.
You'll configure settings for the workflow as a whole on the Setup step. Each email's individual settings will be configured on the Emails step.
- Input the
From name, and
From email address.
- Check the boxes next to any additional settings or tracking options that you want to include.
On the Trigger step, you’ll confirm or customize your trigger. Some triggers appear by default based on the workflow type you chose, but others require additional information from you.
After your Automation workflow is started, you can add subscribers who don't meet the trigger condition.
Signup-based workflows, like Welcome message or Educate subscribers, display the Trigger workflow when subscribers are imported option. Check the box to add subscribers to the queue who are imported via a list import.
You'll add, design, and organize your emails in your Automation workflow on the Emails step. This is also where you'll provide scheduling and segmenting options for each email in your workflow.
Create an Email
Some workflow types provide a recommended number of emails to add with one click.
Design Email to open the Email Designer.
- On the
Setup step, type in the
From name, and
From email address. These fields only refer to the specific email you are editing and not the entire workflow.
You can use Automation merge tags in your subject line to automatically display the numbered position of the email within the workflow. Click Next.
- Select the layout you want to use on the Template step of the Email Designer.
- On the Design step of the Email Designer, design your campaign. Click Next.
- Set your scheduling and segmentation options on the
Scheduling/Segmentation step. You'll see different options based on the workflow you chose.
- On what days should emails be sent?
Choose the days your automated emails can be sent out.
- What time should emails be sent?
Allows you to choose the time of day on your chosen days that your automated emails will go out. Click the drop-down menu to choose As soon as possible, Send at, or Only send between.
- Send with Timewarp
Only available for accounts with MailChimp Pro. Use Timewarp to send your email at a time that's based on the recipient's time zone.
- Choose segmentation conditions
Send to an existing or new segment of your list.
- Choose post-sending list action
Use the drop-down menus to choose an action that will occur for each subscriber after the email is sent to them. Actions that aren't available for the list will be grayed out.
- On what days should emails be sent?
- Click Save and Continue to return to your workflow timeline.
Repeat this process to add up to 100 automated emails to your Automation workflow. If you need more than 100 emails in your workflow, you'll need to create multiple workflows.
- After the workflow is started, you can pause any email in your workflow to edit it, change segmentation and delivery settings, or add emails to the end of your workflow.
- When you limit sending times by day or time, subscribers may not receive the scheduled emails when you expect them to. If you use a date-based workflow, we strongly recommend sending all days of the week, because subscribers can miss an email completely if it falls on a day that you’ve chosen not to send on.
Set Workflow Timeline
You'll create your workflow timeline with a series of delay settings. Delays work differently for activity- or date-based workflows.
To set the delay from the Emails step of the Automation Builder, follow these steps.
Change delay next to the email you want to work with.
- Type a whole number in the first field, and choose
week(s) from the drop-down menu. To ensure the delay works properly, choose a number between 1 and 999, and don't use decimals.
- Click Save.
Automated emails after the first have an additional drop-down menu that allows you to set a delay based on an action in the previous email. Choose from sent, opened, clicked, api request, not opened, or not clicked.
After the workflow is started, you can pause any email in your workflow to change the delay.
You can drag and drop emails in an activity-based workflow to reorder them. After a workflow is started, emails can’t be reordered.
Delay times in a workflow are independent from the emails. When you move emails in the workflow from the Emails step, the delay times remain in their same positions in the workflow, so it's important to review your delay times after you organize your emails.
- Click and hold the three dots next to the email you want to move.
- Drag the email into the correct place on the workflow.
Date-based workflows can’t be reordered this way, but you can change the delay to reorder them in the sequence.
The Confirm step is where you’ll review your workflow.
- Review the Pre-delivery Checklist, and test each of your emails if you haven’t already. Click Resolve or Edit to make changes to any section of the workflow.
- When you’re finished reviewing, click