Expand your marketing reach with an ad campaign. We can help you buy and run an ad on multiple channels, including Facebook and Instagram. Your ad’s audience can be subscribers, customers, or social media users whose interests align with your services or products.
In this article, you’ll learn how to create, design, and post an ad campaign through your MailChimp account.
Before You Start
Here are some things to know before you begin this process.
You can run your ad campaign on Facebook, Instagram, or both. To advertise on Instagram, you’ll first need to link an Instagram account to your Facebook page.
You'll need Admin user permissions on your Facebook Page to post an ad through MailChimp.
MailChimp’s Facebook ad campaigns have a unique billing system. You’ll set your budget and purchase your ad up front. We’ll only charge you for your ad’s total clicks, and we’ll credit back any unused budget.
If your Instagram or Facebook ad doesn’t fit Facebook’s ad requirements, Facebook can reject your ad.
Please disable ad blockers in your web browser to make sure MailChimp’s Ad Builder runs smoothly.
Create an Ad Campaign
Ready to create an ad campaign through MailChimp? You’ll connect to Facebook, and move through the steps of our Ad Builder: Channel, Audience, Budget, and Content.
Connect to Facebook
First, you’ll connect your account to Facebook and name your ad campaign.
To start your ad campaign, follow these steps.
Navigate to the Campaigns page.
Click Create Campaign.
Create an Ad.
Enter a campaign name and click Begin.
In the Facebook page section, click Connect Facebook. Remember, you'll need to be an Admin on the Facebook page you connect.
Input your Facebook login credentials and click Log in. We’ll take you back to the Ad Builder.
Click the Change page drop-down menu, and choose the page of the business you want to promote.
Toggle the sliders to choose your ad channel: Facebook, Instagram, or both.
To advertise on Instagram, your Facebook page must be connected to an Instagram account.
If you want to refine your ad’s placement, click Edit to choose placement in the News Feed, Audience Network, or both.
Build Your Audience
Next, you’ll move to the Audience step of the Ad Builder to decide who you want to target.
You can target list contacts, people with interests similar to your list contacts, people with interests you define, or even people who have unsubscribed from your mailing list. Remember, you’re not limited to email subscribers.
To choose an audience, follow these steps.
In the Audience step of the Ad Builder, click Edit Audience.
Choose the audience you want to target: Contacts on a list, People similar to your list contacts, or People with interests you define.
Make additional selections to refine your audience. Options will vary based on the audience type you chose in Step 2.
- Contacts on a list
Refine to a MailChimp list, segment, or pre-built segment
- People similar to your list contacts (recommended)
Refine by audience gender, country, city, state, zip code, age range, or interest keywords. You can also include your list contacts.
- People with interests you define
Refine by audience gender, country, city, state, zip code, age range, or interest keywords
- Click Save.
Note: Try not to make your audience too narrow. If Facebook determines that your audience size is too small, they will reject your ad on either platform. For targeting a list, you'll need a minimum of 100. For targeting a lookalike audience, your audience should have at least 500 contacts.
Set Your Budget and Schedule
Now it’s time to move on to the Budget step of the Ad Builder, where you’ll set your ad’s schedule and daily budget. The bigger your budget, the bigger the audience you can reach.
To set your budget and choose when to run your ad, follow these steps.
In the Budget step of the Ad Builder, click Set Budget.
Use the Start and End drop-down menus to set the ad’s schedule.
A Facebook ad has a minimum run time of 1 day.
Click the field next to What's the total budget for this ad? and input your maximum budget amount.
Design Your Content
And now comes the fun part! It’s time to design your ad in the Content step of our Ad Builder. You can create a simple ad with one static image, or a carousel ad that scrolls through multiple images and their own calls to action.
To design your Facebook ad, follow these steps.
In the Content step of the Ad Builder, click Add Content.
In the Message section, type a brief message for your ad viewers.
Place your cursor on the Insert an image block, and click Browse Images to open the Content Manager.
Choose an image or upload your image to the Content Manager, and click Select.
In the Link to field, type the landing page URL where you want your ad viewers to go. This could be a sales page, a video link, or your organization’s donation site. Be sure to avoid using a Facebook page for this field, since this will cause ad rejection.
In the Title field, type a short headline for your ad.
Use the Button drop-down menu to choose a call to action. Choose No button to omit the call to action.
In the Description field, type some copy you want to appear as your offer.
Optional: click Add Card, and repeat steps 2-8 to create a carousel ad with up to 5 different images.
Click Save and Close.
Right away, you’ll see a preview of your ad.
This is your last chance to review and edit your ad to make sure it’s ready for Facebook and Instagram users! Click Edit Content to make any final changes.
After all three steps of the Ad Builder display a green checkmark, and you’ve double-checked your billing information, your ad is ready to go!
Click Submit Ad at the top of the Ad Builder, and then click Confirm Order.
Submit to Facebook for Review
After you confirm the ad, we’ll send it to Facebook for review, and email you when the ad is approved and posted to Facebook or Instagram.
Keep in mind that Facebook has the right to reject any ad for a number of reasons. Instagram is owned by Facebook, so ads on their network are subject to Facebook’s ad policies, too. We’ll let you know if your ad is rejected so you can update or resubmit it later.
Your ad budget will only be debited when the ad is approved and you start getting views on social media. If your entire budget isn’t used, you can resubmit the ad or have MailChimp credit the remainder to your account so you can purchase another ad.
Approximately 24 hours after your ad begins running, you’ll see daily results on the Reports page of your MailChimp account. Click the name of your ad campaign to view important statistics like clicks, reach, impressions, and more.
Pause or Cancel an Ad
After your ad is submitted and approved, it will publish on social media at your scheduled time. However, you have the option to pause or cancel the ad if needed, which will remove it from Facebook and Instagram.
Pause an Ad
If you want to temporarily remove your ad from social media, you can pause it. Paused ads can’t be edited, but they can be turned back on later.
To pause an ad campaign, follow these steps.
Navigate to the Campaigns page.
Click the drop-down menu next to the ad campaign you want to work with, and choose Pause.
Your paused ad will be removed from social media until you decide to resume it.
Resume an Ad
To resume a paused ad, go to the Campaigns page, click the drop-down menu next to your paused ad, and click Resume.
If your paused ad reaches its scheduled end date before you resume it, we’ll be unable to reactivate the ad. Please wait 72 hours after your ad's end date to receive ad credits for your unused budget. Although you won’t be able to run the same ad again, you can make an exact copy. To do this, go to the Campaigns page, click the drop-down menu next to your ad, and click Replicate.
To permanently stop an ad from running, cancel it. After your ad is cancelled, please allow us 72 hours to send you an ad credit for any remaining unspent budget.
To cancel an ad campaign, follow these steps.
Navigate to the Campaigns page.
Click the drop-down menu next to the ad campaign you want to work with, and choose Cancel.
In the Are you sure? pop-up modal, type CANCEL to confirm, and click Cancel Ad.
Congrats on creating your ad! Here are some additional resources to help you interpret results, resolve errors, and make the most out of ad campaigns.