MailChimp’s not just for email anymore!
Ad campaigns make it easy to reach new audiences. Set up and purchase your ad, send it to Facebook or Instagram, and view results without ever leaving your MailChimp account. You can use ad campaigns to generate leads and new email marketing subscribers, boost sales on a product, earn donations, and more.
In this article, you’ll learn about ad campaigns for Facebook and Instagram.
About Ad Campaigns
When you buy an ad through MailChimp, you can manage your email marketing and your social media marketing in one place, without hopping back and forth between services. Millions of people log into Facebook and Instagram every day, and your potential customers, clients, and prospects are likely there, too.
Use ad campaigns to reach a big audience of social media users, including MailChimp list subscribers, people similar to those on your list, or discover new audiences based on criteria you choose.
After you publish your ad, we’ll start tracking ROI, engagement, and cost-per-click results in your MailChimp Reports. This way, you’ll see the value of every ad dollar you spend.
Sample Ad Campaigns
Choose from two types of ads: a regular ad featuring one static image, or a carousel ad, which cycles through multiple images to tell a visual story. Post your ad on Facebook, Instagram, or both.
How it Works
Creating a Facebook Ad through MailChimp is a multi-step process. Here's how it works.
Design Your Ad in the Ad Builder
- Connect to Facebook
Connect your business’s Facebook Page. You can also connect to Instagram.
- Choose your audience
Select an audience of subscribers, e-commerce customers, or a brand new audience that's similar to your email list.
- Set your budget
Decide how much to spend on your ad.
- Design your ad content
Create a one-image ad, or an ad with multiple images in carousel format.
Submit and Review
Submit your ad to Facebook
After you submit and confirm your Facebook or Instagram ad, we’ll send it over to Facebook for review.
Check back later
Facebook will review the ad to make sure it fits their Advertising Policy. This process can take a bit of time, depending on Facebook's queue.
Post Ad and View Results
Post ad on social media.
When Facebook approves your ad, we'll let you know via email that your ad will appear online soon. Ads can appear in Facebook Feeds, Facebook Instant Articles, and Audience Network (visible on mobile only), or in Instagram feeds.
- View results
Ad results will be updated daily in the Reports page of your MailChimp account, where you can also view comments and likes.
Ad campaigns are a simple and affordable way to boost your marketing. We don’t add any extra service fees, and you’ll only pay what Facebook charges for ads.
Take a look at these resources to get started with your own ad campaigns.
- Create an Ad Campaign With MailChimp
Ready to give it a try? In this step-by-step tutorial, you'll learn how to make your ad.
- Design Tips for Ad Campaigns
Learn tips for creating your ad's content.
- Ad Campaign Submission Errors
There are a few reasons why your ad could be rejected. Learn how to prevent problems, and correct and resubmit rejected ads.
- Ad Campaign Reports
Learn how to view and interpret your ad's results, including audience response, ROI, likes, and comments.
- Create Instagram ads with your MailChimp list
Find new customers, build your brand, and sell more stuff with Instagram Ad Campaigns.
To learn about real-world ad examples and best practices for your marketing strategy, download or print these guides.
Defining Your Facebook Advertising Strategy