Getting Started with Facebook and Instagram Ad Campaigns

MailChimp’s not just for email anymore!

Ad campaigns make it easy to reach new audiences. Set up and purchase your ad, send it to Facebook or Instagram, and view results without ever leaving your MailChimp account. You can use ad campaigns to generate leads and new email marketing subscribers, boost sales on a product, earn donations, and more.

In this article, you’ll learn about ad campaigns for Facebook and Instagram.

About Ad Campaigns

When you buy an ad through MailChimp, you can manage your email marketing and your social media marketing in one place, without hopping back and forth between services. Millions of people log into Facebook and Instagram every day, and your potential customers, clients, and prospects are likely there, too.

Use ad campaigns to reach a big audience of social media users, including MailChimp list subscribers, people similar to those on your list, or discover new audiences based on criteria you choose.

After you publish your ad, we’ll start tracking ROI, engagement, and cost-per-click results in your MailChimp Reports. This way, you’ll see the value of every ad dollar you spend.

Sample Ad Campaigns

Choose from two types of ads: a regular ad featuring one static image, or a carousel ad, which cycles through multiple images to tell a visual story. Post your ad on Facebook, Instagram, or both.

image: Screenshot of a posted Facebook ad, made through MailChimp

How it Works

Creating a Facebook Ad through MailChimp is a multi-step process. Here's how it works.

Design Your Ad in the Ad Builder

  • Connect to Facebook
  • Connect your business’s Facebook Page. You can also connect to Instagram.

  • Choose your audience
    Select an audience of subscribers, e-commerce customers, or a brand new audience that's similar to your email list.
  • Set your budget
    Decide how much to spend on your ad.
  • Design your ad content
    Create a one-image ad, or an ad with multiple images in carousel format.

Submit and Review

  • Submit your ad to Facebook
    After you submit and confirm your Facebook or Instagram ad, we’ll send it over to Facebook for review.

  • Check back later
    Facebook will review the ad to make sure it fits their Advertising Policy. This process can take a bit of time, depending on Facebook's queue.

Post Ad and View Results

  • Post ad on social media.
    When Facebook approves your ad, we'll let you know via email that your ad will appear online soon. Ads can appear in Facebook Feeds, Facebook Instant Articles, and Audience Network (visible on mobile only), or in Instagram feeds.

  • View results
    Ad results will be updated daily in the Reports page of your MailChimp account, where you can also view comments and likes.


Ad campaigns are a simple and affordable way to boost your marketing. We don’t add any extra service fees, and you’ll only pay what Facebook charges for ads.

Ad Campaign Billing


Help Resources

Take a look at these  resources to get started with your own ad campaigns.

To learn about real-world ad examples and best practices for your marketing strategy, download or print these guides.
Defining Your Facebook Advertising Strategy

Defining Your Instagram Advertising Strategy


Was this article helpful?
What can we do to improve articles like this?

Technical Support