Share Sent Campaigns with New Subscribers

This feature requires Manager user level or higher.

To showcase past newsletter content and engage your new subscribers, share your recent campaigns with them.

Below, you'll learn how to re-send an old campaign and share your complete campaign archive with new subscribers.

Replicate a Sent Campaign

 You can send an exact copy of an old campaign to a segment of new subscribers. To replicate a previous campaign, follow the steps below.

  1. Navigate to the Campaigns page.
  2. Click the drop-down menu next to the campaign you want to work with, and choose Replicate. The replicated copy opens to the Recipients step of the Campaign Builder.

To send your campaign to a segment of new subscribers who joined your list after a certain date, follow the steps below.

  1. On the Recipients step of the Campaign Builder, choose the list you want to send to.
  2. Click the Send to a group or new segment radio button to configure a new segment.
  3. In the first drop-down menu, choose Date added.
  4. In the second drop-down menu, choose is after.
  5. In the third drop-down menu, choose a specific date.
  6. Type a date in the date field, or click the calendar icon to choose a date. After you create the segment, we’ll display the number of subscribers in the segment.
  7. Continue through the Campaign Builder. Send your campaign now or schedule it to go out later.

Share the Campaign Archive

Use MailChimp’s hosted campaign archive to share links to View in Browser versions of recent campaigns. There are a few ways to share your archive with new subscribers.

Share the Complete Archive

For each list in your account, we automatically generate an archive page that contains links to the View in Browser versions of your last 20 campaigns. Share the archive so new subscribers can quickly catch up on your recent campaigns.

To share this archive, copy the Campaign archive page URL from the Form Builder and paste the URL anywhere you can share a link. When someone clicks the archive link, they can browse through your past 20 campaigns.

To find the URL for your list’s archive page, follow the steps below.

  1. Navigate to the Lists page.
  2. Click the drop-down menu next to the list you want to work with, and choose Signup forms.
    Lists dropdown, signup forms menu
  3. Select General forms.
  4. Click the drop-down menu under the Forms and Response Emails heading, and choose Campaign Archive Page.
  5. Under the Campaign archive page URL heading, copy the URL.
    Campaign archive page URL

Share a Specific Campaign’s Archive

When you send a campaign, we automatically generate an archive link to the View in Browser version of your campaign. Copy this archive link to share a campaign with new subscribers.

To find the View in Browser version of a specific campaign, follow the steps below.

  1. Navigate to the Campaigns page, and click the name of the campaign you want to work with.
  2. Click Details.
  3. Copy the URL from the browser address bar and use it to share your campaign.

Use the *|LIST:RECENT|* Merge Tag

To include links to recent campaigns in new messages, insert the *|LIST:RECENT|* merge tag in campaigns, RSS campaigns, and in signup forms and response emails. Paid account users can include this tag in a welcome message Automation for new subscribers.

Type the *|LIST:RECENT|* merge tag into one of these messages, and MailChimp will replace it with the specific campaign archive links to the five most recent campaigns sent to the list.
Five most recent campaigns

To control the number of recent campaigns shown, add a number to the tag. For example, *|LIST:RECENT10|* shows the 10 most recent campaigns sent to the list.

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