MailChimp automatically creates an archive version for every campaign you create and includes it in your archive of all your sent campaigns. The archive version of a campaign is what people see when they forward the campaign to a friend, click the view in browser link, Auto-post to Facebook, or Auto-tweet to Twitter.

Below, you'll learn a few ways to limit access to your archive.

In this article:

We recommend that you provide the option for recipients to open a campaign in their browser, so they can view the email in their browser if their email program can't display HTML. However, if you don't want the campaign archive readily available to subscribers, here's how to remove that link.

  1. Navigate to the Design step of the Campaign Builder, and click the region where the View in browser link is located.
  2. Delete the View in browser text and all associated text. This removes the archive link from your campaign.
    view it in your browser
  3. Click Save, and continue to design and send your campaign.

If you use a MailChimp template, check the preheader area as well as the footer because many templates have a View in browser link in both places.

Disable View Past Issues

When someone views a campaign's archive version in their browser, we include an Archive Bar that helps subscribers share your campaign, translate it, view past campaigns sent to the list, and more. Turn off the Archive Bar if you need to limit access to past campaigns or if you regularly send campaigns to a segment of your list.

Limit What's Shown

Sometimes you might send content that's only intended for your subscribers, and you don't want people who see the campaign on a social network or who are forwarded the campaign to see the content. Use conditional merge tags to limit what's shown on a campaign's archive version.

There are two conditional merge tags that can be used to display different content on the campaign archive.

Content after this tag and before an *|ELSE:|* or *|END:IF|* tag will only be shown on the campaign archive page, and not in the emails subscribers receive to their inbox. If you use this tag, anything after the *|ELSE:|* tag will show in subscribers' inboxes.

Content after this tag and before an *|ELSE:|* or *|END:IF|* tag will only be shown in the emails subscribers receive in their inboxes, and not in the campaign archive. If you use this tag, anything after the *|ELSE:|* tag will show in the campaign archive.


Let's say you want to give newsletter subscribers a discount and encourage people who aren't subscribes to become a member of your list instead of showing the discount information. Here's how you can do that.

  1. Navigate to the Design step of the Campaign Builder, and click to edit the content area where you want to limit content.
  2. Add the *|IFNOT:ARCHIVE_PAGE|* merge tag.

  3. After the merge tag, insert the content you want to your subscribers to see, such as We're offering a 10% discount to newsletter subscribers! Just enter this code at checkout to have the discount applied: NEWSLETTER-LOYALTY.

  4. Add the *|ELSE:|* merge tag after that.

  5. Insert the content to be shown on the campaign archive, such as Newsletter subscribers get occasional discounts just for subscribing. Click here to subscribe to our newsletter and get exclusive subscriber-only discounts!

  6. Then provide the link to your signup form.

  7. After the content that is only shown on the campaign archive, add the *|END:IF|* merge tag.

  8. Click Save.

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